Show - oviroNtio r' - - - -- r - - "r'' ir Ar- - If w- - skolp — -- 1 - 11)- t- c5r111 - ' 7'41 -- - 1 City Utah 0 August-11194- '' - Page One ' ' x -'' AN -" '' - i -- ' - 1 ik W114 -- ' -- ) ' And Coolly S L 1 ()vies rt )1 ' ( ' I )1 it St - )1 - I - rt i iii is -I 8 ik s 111 II— in — g h 0 )d lp iii '' r rs of to r's: he ed he he it- n - A J of 35 th th Jr he la' ar ) nd w - — -- '? ? 0 - 41 i - pit— Pago" aldwhite-haire- filming a Hollywood productionin the Majove desert "It's never too llate to llearn Something new" Mrs Bond said as she watched Fred MacMurray Albert Dekker and Gilbert Roland enact scenes from Para- - 8 - M IP By Dr hit ( (M-G-- George Gallup American Institute of N J Aug 10 —The American public by a vote 3 of casts ite lot against double-bi- ll motion picture pro- grams—a topic of heated debate in American homes for the last ' decade or 'more iil of n thepopulatIon drawn '' up to include children down to the age of six since a- substantial portion of motion picture audiences-i- s composed of minors The question put to persons included in the survey "Would you rather go to a picture theater showing a single feature or to one showing a dotible feature?" The vote of all groups is: 57 For Single Features 43 For Double Features The reasons most frequently ' motion " 8:15 given by those opposing double bills in order of their importance are: (1) that either one or both of the features is likely to be it "poor" picture (2) that sitting feature is through a double fatiguing and- takes t000 much time and (3) that 'seeing two pictureS is confusing because as one woman put it "'You generally think about a picture when you get home and a double feature gets you mixed t I ‘ r "- "- '11' -4 - IN t - I ' tat Ikti ''‘0 f't s $ :e! 1 4 I — - ')'' 4 AelQ 't' :' t r'' t 4-- ‘ Age Groups For For Single Double 23 42 60 77 - New England Features Features Aged 6 Aged 12 Aged 18 Aged 24 over to 12 to 17 to 24 and - 38 40 68 upper Income Mid 32 Income Groups 75 Group Middle in- Group Lowom Income Group On Relief 87 47 42 58 53 The importance of the younger age groups can iie seen from the' fact that more than 60 per cent 'ofall theater tickets boughLin the'liattem each week 'as established by 'this survey are pur1 chased by perso11s Aler 45 38 43 42 38 44 in' a double- - would obviously suffer by changing to single features particularly if the single features are not 'of sufficient quality to 'attract patrons in the higher age andlneome levels Fronitht point of view of the motion piCture iindpstry itself the single feattirckspolicy is clearly indicated Only Iv making a ap Psufficient gwho have moneyto roulry:vIlichfavors features' 4that New England is the only sectiort oi the country where a majority of the whole population prefers double bills All the other sections vote against the double feature by majorities of 55 per cent or more while in New England the double bill is preferred by a vote of nearly six to four (Continued out ' A NEW TYPE BY OF MOTION to — : r Roos K1m MAMIE el 470-HI- -- go coinkeg:nroeruap-i-T- is popular among der 18 years and 0 MILES UNDER E iffF0 l'ir---3:If- double feature persons un- dor new 0 11' IND 4 4i d41'“ 411""Pli EWMIMEMOM 'NM 1M06701 " ' ' kg 411 211$0113)1 Plos Select Shorts k II'I 3 0 Nor - I ' 'AAN l I lfcH4EIMSH 11 " 141 :' t --- E ltil inlet! 2mo - :: t i I FA NAtMal siDt4cyloo ! - tilt 1 4 t i 4 ' i "BLICII AtDESr 'J : ni I ' I "It 1 R mloo t 4 ' 1 ' t i ' t'' AG tt‘ - 1 ' ''' 10 Latest S1 i Ix itmlk - MA 4 i - 51 "1"1 LAUVeNCE 44klit 110Ponin -- OLIVIER fwiihs""P -- er n!') RENFREW- - iwPe nner re4126: rauttcove GEORCE :PR "EgaCIEI!IIPIII '2" tAuGs I ' NOTV PLATING-- JAMS CARNEY JOAN CONTAINE Air : Man " " - ' MOUNTES THE 1101AL ' RAFT 1 I " IIPNCISEIT n" t AN' Con'o I Et1 l 11 i 6 14 40 x f k 4'n' 40- ' i Express: 0 I 71iv145k A & i' ' r- ti 1 i ( 4 LA:14:44114511-4P- Iri f - tialill V Nill I) G D 4 t la: i 4 m 1M i t: - Ikett Se13'1011111tto D'APHNI CUMAURiER1 rd(ff: - 11 tY ' TOWN' ittriinSPOT k Ma gu: 1 r a ititi - Fr2e4ailakt IN' 1: v : Frinarmer t 01 e111 4 clii?dnitto ' - - ' 1 1 CHM IN NEAGLEIA -- :: S' PRICES PREVAI- LComfortable Lounge Chl'il0 300 rill ri r7 rai et s -8 1' : 011 ' i Riga04 0 am: I i olst4 110POr''''''''''' mitt crtt I - I vitiormaor------m- 1 ANNAh Mt I t a' 4 telleillit 1 11111"1U1211110111S C tI 0 VIPH" i Pli111 0 S apiljill 1' HALE 44 9 ! UTAH THEATRE lirNr71-7r-- M - THE THREE STOOGES I trt) )' i AND) CHIEUStoiscitistANE 0:1mit' MASSEY 1 I In "HOW HIGH IS UP?" ' N With BONITAGRANVILLE 41 t i - 1 ) ' atillide r art li s' 'Hanty Drew HiddinStaircaso' RF ' r At 10 CeneterketrtDethCorenn IL JO - 0 —: 5011THEIST COMFORTABLE E SHLRWOOD'S RAYMOND ' HOW 0ie I 47 ' ' litt BEILINEOLNO INIILLINOIS With - - - 9 CROSBY JEAN v' LOMA 7 y - ' JA7MES'es3 ALWitsYS ZOOSLAITand 1611 1 - News 011111 k ' i - -- k 1 1 Trail" Cartoon --)- V1:''' :041 e - ' ' ""' f -A 4 R(tintil- ldi g kUdttil - : EXTRA! Color "Mormon rararnount FEATURE! -- 't' tr -- t1:: ten kownIrto hit Urns lit luk ir 68 ' with Lisio tut 040 441 Datil' lutteid"L AV1 40:4- — Cil 4''f kg4 1 ' ViitIcohaire 3 At ' - 11 Attar! yoa pee T 41 i 1 41- (AARLENE 4ii - -- - er 40771 Girls andgiggles gags! 71:5V roil et-- Ift "ia'' HINNY ' amoJ-!JKAYmEBIKNEviuILTI:n:IatnAn7!eg- " - NAMBEAU ' °WEL LO Y 0 14 i1 iryI t 49 - ' - -- - -- -- arlall N : J 0 N '''' - FAVORITEAR and MRS: - w ' t Aft larzot IticementN ADAM A PRIMROSIPAIll :d rr t ' -' H00101(104 1 AMERICA'S DUILAIIIIIIIITKAISIALL 0 - sone GREAT A Biill OF i- - PICTURE MOM :I G E- ilijI — ' 200 1 :1 7 illAwai101414111110 tel - ' Mtn RT AtLec - t- t 1 : - LINDY e I W OT P07111115 L ?EIIE EIREPERTS INAgzad —I n' rirE UJIITC U" A starringREERCARSONSILAURENCEOUVIER) 6TITJTJE ( - Olhda Brenda- and -- POD SHOW AiAS7061 ' II lit ' 11' ' 9 5r7e 1 crTI ' I nt mir l Y ' 1055:30i :30? THE EDITORS OF MARCH OF TIME - rm - ': — mommiumm11 ''- - '' JAMESTCL ISO N PATRIC KNOWLES GIIWit1)111ttingtrillt In a New Revealing Role! 11 aL-0- Fay Helm young character–actress was sot to return to the studio where she got her first prominent screen role with announcement that she joins the cast 'of Jackie Cooper's new pic- tureJor Paramount "The Ald— rich Family in Life With Henry" Miss Helm played a leading role iin "Our LeadingCilizerat 'that 111d16 alind a year ago- Page Twn '' ' 4'' '1 2 unio ""1"11111 lififiD - v— Rift los Joins Cast 'drethe poorer classes and theaters located part of the 698 867472 Alitilail 3ato pr1PflArilWY) '''''' - Young Film Player i this' year rmeacersivheadll 17 t from-ehil- underaa years of age Another striking fact Atlantic 43 55 62 57 58 62 56 The results of the survey go a long way toward explaining a seeming paradox in the motion picture industry Theater owners have long known that most people say they prefer single features But when individual e xh i hii to rs have from a double to a single pgolicy their business has declined Theaters which draw a large 25 63 For I weapon 'hod been used The stuItio is still laughing heartily oveiNthe incident Heart throb' they're Year cus- reversing S11114 toms to evade a or aie admit- possible draft ers who dub "elithemseiVcas acgibles" are tresses these days with mktriage Bette Daviahas- proposals makeshift automatic rifle some of the boys in the prop department thought up and threw together in a hurry one day Of course 'it immediately evoked a blast from one sharpshooting gun expert who insisted' and rightfully so that no such weapon wai used in those early days But just to have a little fun the studio boys replied Begged the critic's pardon but said the weapon was an exact duplicate of one used in In training for strenuous roles Andrea Leeds relaxes at Santa Barbara's Samarkand hotel Physical fitness is an essential for an arduous season of film work and Andrea intersperses relaxation with her favorite sports of swimming surling riding and tennis ' ' - the now- back and begged the studio's pardon He said he had just made 'lengthy research' of early-da- y whpons of the country in and had found that questkon virtilally that same identical is Andrea Takes Life Easy Double Single Features Features East Central West Central South Rocky Mount Pacific Coast i sprilittAtk-es- - pot 4' - 1 't i fo0 by sections For ' — y k The results low: 1311011DT:JAY 4 t ' w 00'''''""1"IK' 1111 - 1 !ustchloppilaacteMyaedaaiksasagcaor him that he's wrong that's' one for the books Recently one studio shot a picture containing a battle scene of many many ears ago before machine guns made Dananiel Boone's flintlock look tiquated as that David-Goliat-h But it made the slingshot mistake of using a phony :: ' l- jghluustmetleYf:rtr:gtfhhitneaalfia:nfdallitihettttto:idatir- '' tkj r t:- iron 't' t ' - ' up" Those who'like double features give as their chlef reasons: (1) moms that a double bill gives mdvie - 91 for more their money (2) goers is inferior the if one picture other is likely to be good and In any event adds variety and ((3) a double feature gives those A FULL LENGTH FEATURE PICTURE who attend a chance to "kill THE MOST 'POWERFUL PICTURE MADE more lime ' The importance of "poor picreason for as a tures" opposing double bills is established by anfsotInugn other question incluaed in the were asked People study whether they wbuld ' change their attitude —toward double NEW feature programs if both picI tures in a double bill were good add-is When this qualification ed the vote for double features 0Duvrs 150—CHILDREN '108 ‘0410:15:8wErts becomes a 'majority — 66 per t MONDAY cent to 34 per cent opposed TUESDAY Cogntitinuous Today Fro'm 1:00 P M One interesting fact brought to! light by the survey Is a sharp imponso NI nm difference of opinion on double RIM ES features between persons-unde- r 1001 18 years of age and persons over f:'j:r' J moseAtt ASSAGE 18: Likewise there Is a wide i A difference in attitude between' 714t t:i r! t persona in the NIghher inectomine - ' '4'111 ' : ROW ' 4 group and h 3 11000 ico - '-- olk f ---- '' 4 ti ' x sgaVWc4SMWWei5M It 4 f: - in the lowerincome level 'as the following tables show: full-leng- th '' V ' " I' 57-4- 017- -- Coming Soon! - tl '" ::' ' if PRINCETONOpinion used PRE TIDICE j i ' ''l ' t :::'8 '':!3 - - ocross-sectio- (Except Sunday) PRIDED: - okIZ : $ :: 1 5 4:xcel t men into marriage! ePN: 1 - :: k Public Votes Against Double Figure Movie Programs National Poll Shows ' - 'nuts by --: p - it tells how-- ' pretty girls 4 - '' ::-- P- :"):-1- e 1 ' t i T - 1 ' wonder then when a studio driven just about decides to fire the complaint right back at the suthingsespecially when the studio can prove that critic right where he its right th‘t puts the smart-slee- k and Makes him feel pretty cheap belongs But when the eritilNts abso- or some So it's no - - This tact is revealed in a sur- vey conducted by the institute to determine Just whatthge men women and children in all of the-4- § states of the country think about the The problem of 'double- bills tptoCENTRE BOX OFFICE 4 ' - - $ mmxm9mt!:Tw!mAIsrrA gossip: '- "' ' much-discuss- - CAPITOL $112 ISmErs14'''' 12 NOON ' :' 71 - ' ' - Cal ' ' : 6 "Rangers of Fortune" now being filinedin the Mojave desert 40 ' i :' -- -' - - it - ' mount'iion — r yttst i - l TYRONE POWER — LINDA DARNELL DEAN JAGGER—and Cast of Picture DAIV ' 4 w d miles from Victorville - T Carrie famed American' et(tiA braved desert sun and watch a movie troupe ' ' - '''' i0wAlt - - Plus Other Hollywood Stars and Celebrities at ALL 3 THEATRES Positively Will -I - f —IN PERSON AT THREE THEATRES— — - -' ig'' :: F)laino - FRIDAY EVENING AUG 23RD AT 4 - 4- Braves HeavoSee Movie ' a v o':i 1 ':- 4- - 'at :0'''001i- r Staircase" New Broadway — "Balalaika" also "Beware Spooks" Arcade (Fourth South and Eighth West)—"Northwest Passage" CENTRE— UTAH TICKETS ' X --- WILL BE HELD AT THE I :: - - - - ::::::': ''-: - State—"Destry Rides Again" also "3 Cheers for the Irish" Dawn I Die" Victory—"Each also "Sky Bandits" also Gem—:Primrose Path" "Millionaire Playboy" Star—"Daytime Wife" also "The Man in the Iron Mask" Tower (Ninth South ind Ninth East)—"Abe Lincoln in Illinois" also "Nancy Drew and the Hidden RODUCTION ' - ter" Unprecedented Popular Demand 11Lti - HOLLYWOOD Aug 10 (AP):—This cockeyed habit some flicker critics have of writing in and calling attention to errors and otherwise telling the moViel how to run their own business is getting to be pretty doggone aggravating the studios report rain or shine mailmen just about Day after day wear themselves afterbag-l- of letters from sarcastic wise guys who are forever findlike spotting ing fault with every little detail in a picture L t4omobites tracks of in left films early pioneer' inadvertently or detecting lipstick on some actress playing-th- e days ed part ofMinnehaha l'''''' THE WORLD PREMIERE IOW - - Due to ' -- - - 1 Isi " v-- Benny Capitol—"Buck Again" also "The Farmer's Daugh- ind - 's' : Ji: si Rides ' - By Ted Gill s AT 3 THEATRES! ner :: :' 1- ' l':::: - Murray (Murray) —"Rebecca" also "Milliostaire Playboy" on Page Two) ' t : - -- - r's f r7" r- 4 j )t ‘ —Amonatkae:0 ''' son 31 '4w' 40o- ' 1 li ' 4041 ' - vA-- g — ' C'4" ' Again" of Pago " 4 Panama" Studio—"South I To Good Avail Somethnes l' - You Love ar- - r: 2- st Iike)riie demure appeal of An Shirley will lure you tot th Rialto theater' where she es'her portrayal of a favorite 4ContinuPd ' --- -- ''' e- es- They-Do-Sometim- t1 J - - - also "MOimon Trails" Rialto—"Anne of Windy Pop- tars" also "A Bill of Divoreement" litah---1- If f had My Way" also "How High Is Up" South-Ea(Sugarhous e)— "Irene" also "Charlie Chan in ama"---t It's 'P) - - I They Criticise the Films Showing At S L Theaters - -- - nystia1 has 7 - beautiful which lprmesu:nictedofin" again and Nelson Edagain as dy's glorious tones with Ilona Massey's- - added to be heard at the New Broadway Here- as contrast you have also the shiver - p r o d g c I ng "Bewares' Spooks" Also you will find musical diversion as well as in laughter at the SouthEast Sugarhouse with Anne- Nea and Ray Milland pair t in "Irene" and nt the s e time wisdom laughs ' joined In "Charli anlri pan- - I - 'hrtive Then 1 -- 1 00 -- ' CenterL"I sectioll a Attractions Now r-- '' - visit—te-eur-metion--pie With that Irresistible team of favorites William Powell and Myrna Loy involved in a new series lif provdeative and unusual situations' one can assure him- self of an hour or two of forget- fulness by making his way to the Centre theater vvherb "ILove YouAgainnis presenting the "NiCk Charleses" in their latest escapades Imagirce the acute Bill Powell as an amnesia victim! Besideto here you have th—e scenic feature "Mormon Trails" as further interest Or If you desire to be im- mersed in exotic'atmosphere and missed the Utah's Victor Mc- Lagien feature last week' you can't do better than follow "South of Pago Page to the Studio where this piratical ad- venture tale will continue its showing and applaud the engaging young native chief in the person of Jon Hallo as he proves himself equal to outwitting and- outfighting the pearl buccaneers Perhaps you prefer musical entertainment however If so Ili° yourself to the Utah show- house and be regaled by Bing Xrosby's crooning voice and young Gloria Jean's delightful soprano as they singtheir way through various predicaments in In "If I Had My Way" This songful program is inlarged by the puzzling "How I Up" offering a different - type' of amusement I ' ' si :: a ture houses Seated in their cool darkness he may ried by the enchantments of the screen to far away scenes letting slipfrom his mind for a time all wotkadiy'problems thought of temperature extremes even the pressure'of criti' cal events overseas nt - llomme Illintenseo - be-car- 7 - 4 Theaters Offer Way —chnosesas-week-ond-clivertiseme- And -- 7': -- be I ' -- 1 - T ' -- ' South Seai Russia historic France the Ehglish'countryside the'tropic zone half the world over—not to 'Mention the stratosphere—may be traveled vicariously by anyone who ( it at- II '1 1 Tour World Vicariously - - -- :iV RA5 I-! '4'''?': '' - H r - o - Section D 1 V : - - -- ILAIL40 L 'A- - 4 "' f 'f f - ' " ' ' - ' ' '' t o |