Show Thursday Morning —- Salt £akci£ribune- - n -- COM M HJ IUH ft T' S EOE February DBii'A' 6 1939 3 DHJ7S ©eje ©ay “sninssE) ©rj&y C V C J NO SPECIALLY PURCHASED MERCHANDISE NO FICTITIOUS MARK UPS EVERY V EVERY ITEM REGULAR ZCMI QUALITY ITEM AT DONAFIDEREDUCTIONS THESE ARE ONLY A FEW O F TII E II U N D R E D S- -0 F S TO RE WIDE VALUE P E CIALLY REDUCED FOR THURSDAY ONLY SHOP AMP EI? JO Y nETIXSAVirJGS ZCMI— — ' entire stock save up to 20 ’ v : Spring Shoos Rio iv 300 PflHB 2 Phoenix all shoes reduced Vita-Bloo- “ 1 value- - special reduction RIow EKOSHEC -- regular $195 m' i es r v 51-gau- men’s Matrix’ Strong & Garfield and all other regular lines Complete stock of Budget Shop shoes Priced from $495 to $1375 all reduced for Dollar Day two-threa- ringless Colors of Charm Thrill Stormcloud Rumor and Smoke All sizes Come early because quantity is limited OFF ZCMI Shoes— First and Second Floors dollar day only-- V Dudgot EBgossos regular $1088 for $988 A select group of daytime dresses in basic types or prints all brand new merchandise just arrived for Spring selling You’ll be delighted with the collection of nets marquisettes laces and taffetas in our new formats all to be reduced for this great Community Silver Dollar Day Need h6sieixJofevening wear? Then you’re indeed for- d unate for having read this ad hose of first quality make Double reinforced heel and toe absolutely Entire stock of women’s including every pair in stock nothing reserved New Spring shoes styles in children’s Propr-bil- t ZCMI dramatic dollar day save as never before SS Hosiery — Street Floor Z O M I Budget Dreieea-Str- Floor eet ft e SILK MARQUISETTE first time at this low price regular Victoria” 3 So ZCMI save on - trimr'Greenrbluerdusty""roserah“ sale! ZCMI atod Cahc Pldlc d ZCMI Silverware— Street batter ring to -prevent dripping -- you like them OFF Housewares— Downstairs For one day x nizisc Wave — — regular $135 - GIFT STATIONERY X regular $133 combination 2 - I e Things to make your Franciscan pot such as tery set more complete ball water jugs coffee jugs with iron handles Set of six mugs jiffy juicer all and teapots No “seconds” stock brand new Your choice of green yellow J rose O M I er resilient constructed hand-mad- e Handsome ties made by one of our foremost tie manufacturers Quality poplin cliarvet sand grain jacquard satin and mogador fabrics in stripes dots figuresr patterns and" cameo effects tot Dollar Day special Men' — I Domestici —Street ZCMI Stationery—Street Floor Infanta-Seco- nd C M Floor 2 boxer Montag’s or - Eaton’s gift boxed Stationery in white grey and pastel shades with 24" sheets and 24 envelopes and a 15 bottle of Carter’s ink in jeweled colors II4M dress ’ with matching made of fine lawn gertrude An outstanding value for Dollar Day Hand-mad- Commu-nity"Silv- regular $125 to $180 $ INFANTS’ DRESSES bed size mattress covers made high quality unbleached muslin Evtbv other day except today you’d pay $139 for them regular $129 or ? Negligee— Second Floor XN) jl Store— Street Floor beautify the windows of your home! UNION FLOWER BRACKETS 0 regular $139 pair Wrought iron white enameled brackets sdme with glass ivy balls and some equipped with flower pots Dollar Day Special pair nd : Chins— Street Floor ZCMI Phone: orders will be filled while' quantities last SUITS Ladies’ white rayon union suits Sizes 32 to44Stecially reduced for Community Silver Dollar Day ZCMI Olft Shop— Second Floor F regular 69c each Floor ‘regular $129 £ i cm n vfiH Rj—PiaRiEEiS x e patterns You’ll need these panels to replace thosfenow at your windows when you do your Spring redecorating Extra special Dollar Day value Af -a am m t Ae-- W-A- "A VA4MW tbjK '4 K ir - Draperies— Second Floor If you live in Salt Lake county call Enterprise') ( without charge) 'MS V i i 'y-- t At Kfc - I- 1-- ZCMI Undies — Second Floor- -' i Cpttoncurtain ecrucolor size 40 inches by 2 6 yardsYour choice of six beautiful panels-inexquislt- -- i! all-ov- er Full -- n Franciscan-Po&- it ZCMI regular 65c to $100 shampoo color rinse and luxurious wave given by Z C M I’ trained operators will cost you only Balon—Second Floor — only- w " Art Dept— Second Floor MATTRESS COVERS "lOKI Beauty dollar day’s most sensational buy ZCMI ZCMI Flooi $150 regular - 1 RIctv Mon’s RIocItfiios Fleisher’s Knitting Worsted In ounce skeins in all colors Specially reduced for A for one day only 10-in- Shampoo 4— -- regular 65c skein size Made by the famous International Silver Company' Packed in a beautiful' gift box To sell Silver Dollgr Day forXrr beautifully plated -- with chrome Has a bake indicator and 0 OFF Domestic — Street Floor KNITTING WORSTED regular $150 FostorUrwaffle iron of polished cast ZCMI ZCMI ' I one-da- and peach Full and single sizesT Fabric— Street Floor — regular $698 for $598 Heavily covered chenille spreads in solid colors or white with colored 1 aluminum' --waffles-to Tardage— Street Floor ‘ and FHobos m : ft! inches wide New gay Spring patterns in- - floral and conventional "designs In" bright" colors" For" Dol 7 yd lar Day regular $395 to $1095 - Bakes ’ regular $595 EloctricVJafifiloHron i- Elbuso Ccalls CHENILLEBEDSPREAD 36 chrome-plate- your 1 make a saving regular 19c yard Books —Street Floor $i ZCMI Lice — Street Floor opportunity to A11 w°°l flannel robes and satin brocade andsuede clolh house cbafsTn five beautiful different colors Zipper and wraparound styles Sizes 12 to 44 Save as never before on house coats y and robes in this sensational e it today $119 yard New shipment just arrived Petal cool prints in a complete selection of summer colors with small print design Reduced fpr Dollar Day yard FAST COLOR PERCALE d ZCMI regular inches wide Light and dark colors for making beautiful dresses for formal wear Priced special for Community Silver Dollar Day at yd An outstanding historicarhqyel being read by everyone as the “hit’book of the year It is the story of thrpe-rio- yourself $150 by buying $l£5yard 42 reguiar$250 before the" accession of Victoria' from the first-pag- to the English throne to the last it is filled with and extreme interest Save PETAL COOL PRINTS |