Show SUNDAY JULY 24 1938 N ?oii r 1111 j Mjl X DPVCQQ05 in STORES v AT HOME - An examination of the $4000000000 the American vacation motorist is parting with this summer showing when and where he spends it and what he gets for his money Aj hV w t f4 -- - Ad rye r fAV y 6 v A V: X 7) Ss7 fe--l kvVv AVwAAK'T'1' i A' II for or f "Xvs gas f HOT DOGS POP ETC OIL REPAIRSETC 0 - 'A V') G'i 3 if3 £ u fV? LODGING n ' Ed HF--3 J :L £TvrX- - ToNiTON & (X "j “zsX'1 rE - " x x K (A H ECC - :i§im RESTAJ)RV :V1 -c- X jUtnjMA nr-y Tv fo r V for 1 This is estimated by the ( American Institute which— gratefully noting the sum that will be spent on gasoline and lubricating ' oil— remarks that the bulk of this huge sum is going to small business- men Incidentally the Institute figures' that in spite of the depression the summer’s vacation travel is due to break all previous records cash d Who gets all of this figure Petroleum tourist-expende- anyway? The way to find out probably is to follow through on the average American citizen when be takes his vacation trip As a first step of course he has to have an best buys nothing more than a bathing suit apiece for the family and" rT picnic basket perhaps he has more elaborate ideas Perhaps he folk down to the nearest stock to store department up on sports dresses sweaters and so on Perhaps slacks beach gay he lays in some-nefishing tackle against the trout and bass that lurk in lake and stream at the end of the trail Anyway he spends something be it much or little at the stores before he leaves home And all in all — according to the estimates something like a billion dollars is spent in this manner in the retail stores of the and sends his women land - g 33 FOOD fair-siz- (' XU E'X i X--' depression More than 10000000 autos are or soon will be rolling along the highways of the Nation bearing a segment of the entire population away on vacation tours By the time the summer is over these tourists will have spent just about $4000000000 on their vacations — a “pump priming” expenditure big enough to make even Congress blink -f- tD W Hi WM- - IF u jj & MOVIES ETC outfit it fj BATHING GOLF spending money is going to bring back prosperity the American motorist must surely he doing his fair share this summer toward getting the nation out of the UCI 'M 1 wait Scott jaSTTRY oursteaks r I'l I ' - THEN the trip gets under way What does T the tourist do first? Why head for a fill- ing station and fill her up with gas and oil — and maybe buy a tire or so or get a new battery or lay in a set of spark plugs As he rolls along the roads day after day he makes additional calls at the filling stations by the time the summer is over he' and his kind will have spent $800000000 in this way But that’s only a starter If the old car needs fuel so do the people who are riding in it In other words they have to eat and to eat they have to spend money Some of them riding in trailers or camping along the way may prepay most of the food themselves others will stop at lunchrooms for their meals these people are Altogether to spend $840000000 on food before the summer ends Nor is that all If people have to eat they also have to sleep Here again there is a wide variety in the martner of the spending The trailer folk will of course head for the likeliest trailer camps pay their fees and sleep in their own beds People who are carrying camping equipment will hunt up campsites Mostly they will pay fees for the use of them in some cases to be sure they will be able to find spots' where they can put up their tents without paying anything to anybody The rest of the tourists — those who neither have tents nor trailers — will rent accommodations along the way Some of them will stop at hotels ranging all the way from fancy resort y hotels or shiny hostelries to the familiar ‘‘American House" of the small town Others will patronize the innumerable private homes - ' V v which have “Tourists Rooms’’ for rent And wherever they stop the tourists will in the end have paid at least $80000t)000 to the proprietors of hotels tourist camps and private rooming houses go-in- g big-cit- CTILL the tale is not told For the tourist js out to have a good time and he is going to spend some money on it Perhaps he hies him to some bathing btach-Therhe spends money— not much but some — for dressing rooms in the bath houses or he saunters along the boardwalk and buys this that and the other thing en route” He may not buy anything rnbre than an imitation leather sofa cushion stuffed with balsam tips or a bronze ash tray with "Backwater Beach" stamped on it but he’s pretty certain to buy something Or he goes to some place where there’s a golf course and pays his greens fees and his caddy fees or perhaps it is tennis which is his game and he spends something for court rental He may pay a fee for permission to fish in a private trout lake or he may — inevitably will in fact — take in a movie or two here and there Anyway before his trip ends he will spend-At the end pretty fair sum on amusements of the summer the money spent in this way will run to something like Nor is that all $320000000 All along the tourist’s road there are countless variants of that enduring American institution the hot dog stand — and the tourist nevei misses In addition to his meals he has to have his little snacks along the way a hot dog here a bottle of pop there a candy bar a little farther on and so on In nickels and dimes he will have spent in this way close to $240000000 before he is through So there is the picture of the tourist’s exThey amount to a penditures for the year prodigious sum all told they create thousands upon thousands of jobs' keep many thousands of' retail establishments in business — and last but not least produce a flow of some $75-00000- in taxes And while all of this money is being spent the tourist has a great and varied continent to roam over good roads to follow wherever he chooses to go afl kinds of scenery to look at recreation spots beyond number to bid for his attention — And in the end he and his family have a whale of a good time for their money |