Show 10 THE SALT LAKE TRIBUNE SUNDAY MORNING APRIL 24 1938 E - i - ' v SoundkDesign House SaIabiIity ‘Aids t - i f new look with tkese fine l In letting up standards of plan for homes that and construction to be financed under the terms of the Insured mortgage system the federal housing administration been definitely interested in ' I ' i furiiiskin to Howard P design according: 'Vermilya director of the admini- stration's technical ’lngton D G :1' at real savmes Waal division In This Interest Mr Vermilya points out is based on marketability which any design must tia a test a house l O ) f t ' of To be marketable it must durable in construction planned meet convenience in be for living adequately arranged and equipped for eafety t light and sanitation of pleasing and deslgp possessed ' of an attractiveness that promises permanence and located in a well ' protected and stable community The federal housing administration does not sponsor any particular style of architecture The attain- -' housa is of ment of a greater importance than ular atyie tha partic- empioyedr For the past 100 years Mr Ver- milya believes popular acceptance of style In domestic American has been a transitory Yesthing Today it Is colonial terday it was English tudor Nor- 'man French Spanish Italian preceded by the gingerbread era and ‘its forerunner the Greek revival What will it be tomorrow? This 'question should be of vital lmpor- tanca to mortgager Interests because ‘of their dependence on market lability Changing modes of living and Even homes get run down at the heels and need a good Spring tonic new drapes rugs new dishes or a lamp: To help you put it back to par with that new fresh look & In that is so becoming we have gathered together America's finest furnishings at bargain prices You may be able fo v VfZ' mM find cheaper goods but nowhere else will you find these fine qualities at such a low price for April is Home Furnishings Month at Z C M I And all these t h mm l items are sold on easy budget terms -- new materials and techniques have lead to the growth of a new style — - the evi Such dence as exists indicates that it is a development of 'considerable vitality Mr Vermilya concludes and one that cannot be dismissed as a temporary fad although its popu-Ia- r acceptance la still firoblematl-Ic- al a factor which will affect tha marketability of houses designed in I this style However it offers a solution to tha problems of this age which can only be met by tha older I " styles through compromise Any 'appraisal of it should receive a and sympathetic Impersonal exami- nation with a ita worth well done to recog-Iniz- a it has been willingnesi where -- SANVALE FABRICS for draperies and upholstery make graceful comfortable rooms They are fabrics of enduring beauty Endless days of seasons of constant use will not harm the sturdy upholstery or fade the soft French pastel tones of the draperies There are 3001 Metal Corner Bead Protects Plaster ” Installingmetal corner heads over all exposed corners or edges of a room before plastering it provides protection against tha plaster becoming chipped or broken along the edges when it is accidentally hit by a a broom handle or other hard EXCLUSIVE piece of furni-t- Studio of odd for Sanvale weaves decorators’ favorites from coast to coast all period and contemporary ages The pieces shown ere only a few of our glamorous collection priced at peortion— Second $-£e(l- yfle 5 Floor ur object OPERATOR" 1847 ROGERS BROS BRIDAL CHEST WITH 50 PIECES FOR THE PRICE bridal chest valued at $5 Your OF 40 including a beautiful choice of "First Love" "Lovelace" "Sylvia" and "Marquise" or any other ell-wo- clusive HILD ' tr" y v t f ex- & 'V '4 - v 4i I t ±4 tl'-- ti' wfwtrr'ii" guarantee the finest quality work manship on all AND COHONS FOR SLIP COVERS Exquisite homey designs on beautiful fabrics to turn old chairs into a thing of beauty and luxury Labor charge for slip covers tailored in any fabric purchased from Z C M I Sofa $1250 Chair $850 MOHAIR Oriental and Domestic RUGS and CARPETS DRAPERIES V - - i-- V Vi 4 t v 1 jy4 t j - t " Ai v M we f t f4 k ’'('$ j I ft ' h SYS-TE- operator r Contains 8 dinner kniveiT B dinner forks 8 soup 8 salad 8 forks teaspoons and 10 extra pieces including 8 teaspoons spoons I butter knife end I sugar spoon l7 Priced only' Buy on Easy Terms Silvorwere— Straat Floor As Salt Lake's u 1847 Rogers Bros design msIIP kinds of kA i if $iml 4 - "ri a- i madTufiiie j BIGELOW CARPETS on a minute’s notice may bo cut to fit any size room because they coma in so many widths Bigelow carpets are closely woven of the choicest wool yarn and will be appreciated style combined with traditional by you who want quality 9x12 rugs priced as low as $3995 Studio of Decorations— Steond Floor' Studio of Dscorntions— Socond Floor UPHOLSTERED FURNITURE ETC original beauty and luster Restoring NO SHRINKAGE GUARANTEED! ' n carpeting denied on your ows floor at laving up to S0— phono for es on your work AN woolen material ere thoroughly d end at no additional charge Rugs etc that ore cleaned in our plant ora fully Iniured against tire or theft TELEPHONE FOB AN ESTIMATE ON YOU CLEANING NO OBUGA TION Tacivd-dow- ’ - ipaiseflLasrs CLEANERS iati nhawi & 3 DYERS Phone CHINESE HAND MADE TUSCANY LACE CLOTH made of hard twist cotton thread in a rich ecru shade Siza 72x90 regular $450 sale$389 Snow White and the Sevan Dwarfs guest towels made of fine quality iiylaivi) tr linen trJ 39c each f Linon— Stront CLUB ALUMINUM the famous "waterless” cookware with' the original and genuine hammercraft finish is equal to if not batter than any similar product sold house to house Before paying costly demonstration prices we invite you to use e set of Club Aluminum for 30 days If you are not absolutely satisfied return the set for refund er credit With Club Aluminum you may bake pies cakes etc on set $ 775 top of the stove end cook vegetables without water — —— : Street Float t 6-- Floor -- 4eApnA t 1 tl c m n MflDMiE 1 CROWN IVORY DINNERWARE SETS with simplicity end beauty of design and that certain amount of sophistication that will all who' set sit down to your table "Navajo" impress 6 bread fruits dinner 6 6 butter 6 and Including plates cups plates 6 saucers I vegetable dish I platter "Poppy" pattern set $595 "Bluebird" pattern set $695 Made in America 32-pie- Heuer— MMMsniniRftES (UEsnnEiK Giinmtt-Stro- of m ttume Floor wiestt |