Show - 2 X 'X D THE SALT LAKE TRIBUNE SUNDAY MORNING DECEMBER 5 1937 ‘ A A 5 T Institute Field Reporters Conduct Fireside Convention Rank and File Give Vandenberg Places First in Poll on Candidates for 1940 Views in Unique Poll by Institute By Institute of Public Opinion NEW YORK Dec 4—Senator Arthur H Vandenberg’ popularity with Republican voters continues undiminished as another Arperican Institute survey finds him the leading choice of rank ana file Republicans for the presidential nomination in 1940 Senator Vandenberg was the first choice in a similar Institute survey reported last May Notabla-sinc- s the May survey has been the rise in national popularity of New York’s small aggressive' Mayor Fiorello Lag Guardia and his young district attorney-eleThomas E: Dewey Last May mentioned” b third among t Dewey who was not even mentioned in the May poll now runs sixth is undoubtedly due to the LaGuardia’s new national enormous publicity he receivedpopularity when he got himself elected mayor for a second term last month thereby establishing a record as the only reform mayor who has ever beaten Tammany Hall twice in succession Alf Landon and Herbert Hoover the two Republican for the presidency are also mentioned among the leaders by the Republican rank and file But Laqdon’s popularity has fallen off since May At that time he polled more than of all the votes cast whereas today he receives approximately By DR GEORGE GALLUP Director American Institute of Public Opinion NEW YORK Dec 4— The American Institute of Public Opinion has just finished holding a “convention” of Republican voters in which for the first time in history a program for political action has been drawn up directly by the rank and file of the membership of a great party The Republican national committee recently abandoned the idea of an official midterm convention fearing that among other things uch a gathering might not be representative of the rank and file of the G O P The Institute’s 500 field reporters went directly to the rank and file in every state holding the “convention”' in the homes of typical Republican voters of all ages a'nd income levels There it found what the voters themselves who can truthfully ay “We are the party” want their party to do The survey revealed that: 1 — The majority of Republicans polled are not satisfied with the present leadership of the G O P 2— They believe— that the development of new leaders important than the development of a new program 3 — They want the Republican party to be more liberal in its ocial and economic viewpoint 4— They oppose by a vote of more than 7 to 3 formation of a Dew party through a merger with antinew deal Democrats 5— They pick economy tax reduction and restoration of business pfosperity as chief issues for political campaigning These findings indicate that in the matter of leadership and program the John Does and Mary Smiths of the party are in a mood for change that a stand-pa- t conservatism is not desired by the rank and file Instead the G 0 P voters appear to favor the kind of tactics used by the Tory party in England which has skilfully maintained itself iri power by changing its program and viewpoint to meet the times while adhering to conservative methods Probably the need for a change in tactics has been Impressed on the rank and file by the fact that the Republicans now have of the whole membership of congress and less than only seven governors among the 48 states Last week an Institute survey showed that if the congressional election were today the G O P would gain 46 seats in the hoijse-i-a- n increase which would still leave the party trailing far behind the Democrats in congress Six Questions Put to Voters The Institute’s “fireside convention” took up six topics in the form of six questions These covered leadership issues party policy and candidates for 1940 The voting on candidates in which Senator racket-bustin- -- one-quart- er one-sixt- one-fourt- h U S Considers Policy of Force Vandenberg er-up (Continued from Preceding Page) tofore have striven to obtain a place in the aun They have been ' ao successful in their bullying that at the present moment they have more grandiose dreams — to establish their hegemony dver the world They are backing arguments with force to get the smaller nations into line The United States government Is seriously worrjed about this new and unexpected menace The administration realizes that it must soon choose between a passive policy and a “strong policy" The president and his principal advisers favor answering force With force The United States navy has rarely been in better shape1 than it is today The fleet is practically new and homogeneous The personnel is well trained and the morale excellent Despite reports to the contrary there are enough officers and men to operate the fleet The president knows that with our navy’s present striking power should the country be compelled to adopt an active policy the risks of war would be less than they might be at a less opportune time Fear of an armed conflict which prevails in the democratic coun- tries has encouraged the dictators to increase their aggressiveness during the last 12 months Only once have the great powers made a show of-- force: At the confer- ' led with Mayor Institute reported that a majority of all voters 62 per cent) says they are not better off today than h Following is the order of mention for the six leading choices today: Vandenberg Landon LaGuardia Hoover Borah Dewey LaGuardia’s Popularity General William Allen White famed “grass-roots- ” editor of the Emporia Kansas Gazette pointed to LaGuardia for 1940 in an editorial several months ago Many conservative Republicans raised a skeptical eyebrow at the time believing that LaGuardia’s popularity was largely confined to the area around New York Today’s survey indicates that the mayor has a substantial following ontheJwo edges oLthe continent — in the middle Atlantic section to the east and along the Pacific coast on the west popularity is uniformly high in all sections Following is the vote by sections showing the leading two choices among Republicans in each section: New England Vandenberg Hoover Middle Atlantic Vandenberg LaGuardia East Central Vandenberg Landon West Central Vandenberg Landon South Landon Vandenberg Rocky Mountain Vandenberg Landon Pacific Coast Vandenberg LaGuardia Public a Fickle Mistress Today’s survey is nothing more than a popularity poll It is not a forecast of 1940 The popular leaders today may not be popular when the time comes to nominate a G O P candidate for president Many of them may not be considered “available” by the convention leaders Public popularity ebbs and flows like a tide A number of Republican leaders who were high up in the list in previous institute polls are not among the“Isading Choices today Theodore Roosevelt Jr of New York was In the top seven when By Institute of Public Opinion the institute conducted a G O P NEW YORK Dec 4 — Republican popularity poll last January Today Chairman John Hamilton recently his name is not among the lesrders told a group of party workers that But it ie possible that he and oththe Republicans lost the 1936 elec- ers in the party may rise again to tion because “your leadership for- popularity- displacing some who engot the men and women who live joy public support today across the tracks in American life” In addition to the six leading Chairman Hamilton put his finger choices the following Republicans on a truth which is abundantly ev- received prominent mention for 1940 ident in the surveys of the Ameri- in survey: today’s can Institute of Public Opinion Senator Henry Cabot Lodge Jr Tihese show that the party needs to reach down into the lower in- Charles P Taft Bruce Barton Newton D Baker Robert La Follette come level for votes State Senator Lester Clee of New The institute has divided the votJersey Governor Martin L Davey ing population into three income of Ohio Supreme Court Justice — groups the upper third the middle Pierce Butler third and the lower third Here ie Hamilton Fish Charles G Dawes Glenn Frank Chief how the Republicans and DemoEvans Hughes Recrats share the vo(e bl each group Justice Charles publican CharrtHan John Hamilton (figures are percentages) : Newspaper Publisher Frank E 1936 Presidential Election Gannett General Hugh S JohnsoYi Income For For Theodore Roosevelt Jr Charles Roosevelt Landon Lindbergh Frank Knox Group Joseph W 47 53 Upper third Martin Jr Mayor MarvIn of Syra67“33 Middle third cuse N Y John D Rockefeller Jr Lower third 75 25 Alfred E Smith Representative Today Bertrand Snell Newspaper ColIncome For Against umnist Dorothy Thompson Mayor Roosevelt Group Roosevelt S Davis Wilson of Philadelphia 46 54 Upper third Henry Ford Owen D Young 66 Middle third 34 Lower third 77 23 Copyright 1937 by the Institute of Note that in the year since the Public Opinion All rights reserved presidential election the Republicans have made almost no grains in th middle and lower brackets: think they may win these voters Political strategists will point to who are now in favo'h of Roosevelt the middle bracket as the place by a majority of 66 per cent is where the Republicans have their through the adoption of more libbest chance to add voters Some eral policies ’s of New York a strong runnis reported elsewhere to- day The voting on party leadership was decisive By more than 6 to 4 (61- to 39 per cent) the Republicans polled declared themselves not satisfied with the present leadership New leaders are considered essential by 61 per cent of the voters as against 39 per cent who think a new program 'is mors Important Each Republican was asked: If you Were running the Republican party on what main issue would you appeal for votes? Perhaps the most interesting thing about the replies to this question is that the constitution and the supreme court appear far down in the list of issues A number of Republican leaders have been saying that Roosevelt’s attempt to alter the supreme court should be made a primary Issue by the Republicans in next year’s congressional election But the survey indicates that Republicans are less excited by that issue ’than by sueh subjects as economy in government spending tax reductio nand fostering of business These are the leading prosperity three issues mentioned whereas protection of the constitution and the courts runs fifth in the' list The rank and file has been quirk to see that the current slump in business has provided the Republicans with a readymade political Issue Probably this is Roosevelt’s most vulnerable spot Only a few weeks ago the ct P Must Cross Tracks To Recoup G O Into Republican homes in every statfe last week went Institute field reporters to hqld a "fireside convention" among the rank and file of G O P voters on questions of party strategy and platform Shown at lower left Is an Institute reporter at work Vandenberg (upper left) and LaGuardia (lower right) received prominent mention as candidates for 1940 Republican Voters Write a Party Program NEW YORK Dec 4 — Following are the results of the American Institute’s survey of typical G O P voters on the problems and policies of the Republican party 1 Are you satisfied with the present leadership of the 4 Republican party? YES 39 NO 61 Do you think the time has come to abandon the Republican party and form a new party of antinew deal Democrats and Republicans? YES 2 Which da you think the Republicans need more — new leaders or a new program? New Leaders 3 61 New Program 5 77 Whom would you like to see' as theRcpubtican 39 6 “V NO can- didate in 1940? If you were running the Republican party on what main issue w'ould you appeal for votes? a Economy in government spending ence of Nyon Great Britain and a year ago France decided to send their naval toAnother forces to meet the pirate subinteresting aspect of b Restoration of business prosperity day’s survey is the relatively high marine campaign in the MediteJ vote in favor of a prolabor policy rranean The submarine attacks c Reduction of taxes Many Republican leaders are criticeased cal of the new deal's friendliness The administration in Washington believes Jhat a show of toward labor as exemplified in the d Honest governmental policies force might have" a salutary ef- Wagner act and theproposed wage-hou- r legislation Yet many Republifect But so far fearing the recan voters say the party should e Protection of constitution and courts action of the people Mr Roosedevelop a program favorable to lavelt and Secretary Hull have conas one of the first seven issues fined their activities to speeches bor f A policy favorable to labor and statements in order to sound on which to appeal for votes out public opinion In Chicago on October 5 the president used the word “quarantine” with particular emphasis Hs still uses it in his private talks But whether he will apply It— by 1936 Imposing a blockade of Japan if necessary— to curb the aggressive- ness of the totalitarian states is Lower Third of Middle Third of Upper Third of not yet determined Voting Population Voting Population Voting Population 47 Copyright l937 for the Tribune 67 Roosevelt Roosevelt Roosevelt 75 53 Landon 33 Landon 25 Landon ' 23 1 VANDENBURG 2 LANDON 3 LAGUARDIA 4 HOOVER 5 BORAH 6 DEWEY — Should the Republican party be more liberal or more conservative than in 1936? More liberal More conservative 47 12 “ r About the same T 41 mi Republicans Need Votesin Middle and Lower Income Levels Next Week’s Institute Poll Landon TODAY Upper Third of Voting Population 46 For Roosevelt Against Roosevelt Middle Third of Voting Population For Roosevelt 66 541 Against Lower Third of Voting Population For Roosevelt 77 ' 34 Against 23 k fiww&wwim Next week the Institute of Public Opinion will report a new survey on business conditions throughout the United States as seen and interpreted by the average voter Institute interviewers havs been assigned to question voters in evepy state as follows: Havs you noticed any decline in bulness4a this during the last two ' ff jit With congress and Democratic pollticaKjeaders busy thinking up waystq haU the slump the suryey on who is to blame will have speciaripter-est ’ Iti: ‘iXiit-nr- ji alii ms w titih lintKiitr - be pul in more than 50 American newspapers which have united to make Institute surveys possible ir itiT4 If 40 do you blame the RooseVelt administration— entirely? Partly? Not at all? The results will lished exclusively ifal emv kinmt rtta mum asm n cssta months ? w i Every Institute survey asks all voters: “For- whom did you Vote In 1936?" Here Is lfibw the upper middle and lower Income groups of the voting population east their ballots Note that Landon’s popularity was small la ths middle and lower thirds v - "Here Is the political preference of the same Income groups today Note that the middle and lower sections are still cool to the Republican party Republican Chairman Hamilton says the G O P must go across the railroad tracks to win votes He is right ( - s I I |