Show 1 THE SALT LAKE TRIBUNE WEDNESDAY A Two Luxury Mark New Interiors Roominess lane Now Made in Series luxuriously trimmed The exterior lines of the car have been greatly improved by an en tirely new treatment of the front grille and an entirely new hood ar- rangement while the Interior has been refined and given two inches additional space in the rear compartment The car is optionally equipped with the latest development of Hudson's selective automatic shift transmission which is now entering its fourth year backed by over a billion miles of owner Terraplanes snift transthe mission has many new features which make it more completely automatic in its action than pre viously It automatically compen sates for wear and different clutch adjustment for gear abutments when and if they occur and the balanced timing of the gearshift and clutch action is automatically maintained with greater accuracy making it possible to creep forward or backward with ease under any circumstances one-pie- ed far-flu- With presses this device as the operator the accelerator pedal to the throttle the vacuum prothe exact required amount of It also improves starting in i: t WmmSL qpen vides fuel cold weather and a richer mixture The added luxury that only extra space can give is an important feature of the new automobile There is ample room for six in all sedans by this means models is permitted at cranking speeds when the vacuum Brakes is low thus obviating excessive man- New ual choking When the engine is Add Only Six States Continue Without Laws to License powerful Bigger and Super Terraplan another brakes important the contribution motoring are Drivers also of Automobiles De on the new arrangement of vacuum higher Hudson The series employs buretor proved car- has been imwhich a thm automatic choke designed to render stalling impossible Other engine Improvements include heavier stronger and rfiorerods The connectrigidrodconnecting and cap are now machined ing to sl finish after they are completely by To Safety mob dual-thro- Featuring a wheelbase three longer and ride improvements that set a new high In cushioning qualities 'the new De Soto for 1938 Is smartly styled from front to rear bumpers From wheel center to wheel center the car measures a full lit inches The extra length plays an Important part In the added riding comfort of the new car Overall length of the car is 199 inches In styling the car retains Us simplicity of line with smart flowing curves and contours sweeping the full- length of the car Its grille treatment while retaining the distinctive "De Soto” horizontal type is designed witlr a new brilliance and massive that gives it a clean-cu- t appearance Windshield Slant 1937-3- 8 Large headlamps are cleverly A Test for Industry are set nested in the fenders and farther apart than before to proWhile the traveler acvide better road lighting The hood customed to highway motor fuels obtaining in is long and sleek and is hinged lubricants and service wherever he the center opening from the side chooses to stop probably gives httle conAn ingenious new hood lock to the fact the greatly introls a plunger bar that lifts the thought creased and service hood high enough to enable one to needs of consumption the Individual motor veraise it easily hicle In 1937 put the petroleum InWindshield lines slant back grace- dustry to another large-scal- e test fully and flow smoothly Into the New changed and greater demands unbroken sweep of De Soto's The industry was called The developed seamless steel top for upon output windshield is of the solid type and both of crude and refined products is deeper than before giving driv- to meet growing 'domestic and forers and front seat passengers 12 per eign consumption The question as cent more vision Overhead traffic to how successfully the industry lights may be seen clearly without met the test probably best is anbending over swered by the record of increased In both the trunk and luggage well drilling activities Increased been more has space compartments production of crude increased reprovided by mounting the spare finery activity and output of finwheel vertically at the rear of the ished product Increased shipments compartments and timely mainare fully 'visible tenance ot thetransportationof a Instruments efficiency three-spok- e open-to- p new the through system of distribution and steering wheel Great emptjysls the absence of shortage or even has heen placed on the legibility of threats of shortage numerals A new type of lighting A belated strengthening of crude causes the rays to c6me through the oil prices bringing a measure of numerals from the back giving a prosperity to Ahe southwest arid clear-csilhouette appearance at night At the same time the numerals are large and easily visible for daytime driving Added comfort has been given for all drivers short or' tall with a new type of adjustable front seat The seat moves forward or back rising approximately one inch In the forward position This lifts short drivers into the range of greatest visibility gives them better control of A the brake and clutch pedals convenient control at the side of the seat allows the operator to adjust the seat without stooping over Frame Adds Strength De Soto’s new stronger frame one of the most important mechanical improvements contributes greater strength to the entire car makes possible a much more “solid” and - quieter ride The frame ie approximately five inches wider at the dash line and seven inches ylder where the steering gear is attached The greater width cuts down sway and gives the whole car greater stability on ' curves The wider frame also permitted D Soto engineers to mount some of the 14 rubber float body mountings directly on the side rails giving greater front seat rigidity These rubber mountings cut down noise by preventing any contact between body and frame Hydraulic brakes used on every De Soto ever built are 10 per cent larger this year and are not only extremely effective from a brakntg standpoint but allow drivers to get full effects with a "Soft” pedal A new Independent front-whesuspension setup and new mounting of De Soto’s airplane type hydraulic shock absorbers contribute to improved cushioned riding qualities De Soto utilizes a ride stabilizer' bar to keep the car on an even keel when rounding curves Camshaft Changed Fundamentally De Soto’s economy engine reHowever a mains unchanged change ih the camshaft causing the intake valves to open sooner gives it new "lightning fast" pickup without sacrificing anything in power Th enor economical operation en gine is an gine with a compression ratio of 65 to 1 developing 93 horsepower at 3600 revolutions per minute A new mounting of tho steering gear housing to the frame utilizing rubber similar to that used In De Soto’s floating power engine mountings rubber float body mountings etc keeps road shocks from driv-erhands minimizes wheel fight or Jerk The steering system the steadiness introduced last In the king pin year with a change wheels don’t have a angle Front"lead-offor veer to one ” tendency to side when driving through mud slush or snow Among other changes made this year fare: Improved easier acting clutch Improved transmission that gives easier shifting of gears wtihout any clash bigger capacity generator to take oar of increased use of heaters radios and locks 25-30eOthe like new tamper-proon doors and rear deck lids - De Soto is available in seven body In your touring types Including four-dosedan sedan with trunk four-docentoner two-dowith luggage compartment a PI HI ftd Tex touring brougham with trunk A coupe with rear luggage deck a Wards Standard Quality convertible coupe with rumblo seat Pure Pennsylvania 100 a convertible sedan and a sevs n Oil - Dewaxed — flows passenger sedan easily in cold weather! -- Efficiency Increased On the De Luxe Hudson Terra-plan- e the lowest price model which uses a single throat manual choke carburetor there is a new auto- matic metering efficiency and pin which increases fuel economy provides greater Formerly metering was controlled the operator through the acby celerator but on the new model it is automatically controlled through the manifold vacdum thus giving greater accuracy in metering the fuel and consequently better econ- started the mixture will automati- cally become leaner due to the By VICTOR H SCALES American Petroleum Institute g Judging from the consumption of petroleum products and the payments of the biggest motor tax bill in history the automotive peregrinations of the American people in 1937 constituted the greatest unorganized mass movement the world ever has known Th modern American habit of going places by motor vehicle resulted in the estimated all-tipeak consumption of nearly 22159000000 of gasoline tho payment Of gallons close to J 1000 000 000 in federal and state motor fuel taxes the distribution of close to 33215000000 in cash through roadside service stations and trade of boom proportions for the other commercial enterprises large and small catering to motor travel It is not improbable that an upward revision of consumption tax and trade figures will be necessitated by vastly Increased motor travel throughout the winter of - ' experience In the 1938 Hudson selective automatic omy 35 record-breakin- h vacuum-controll- 1 93L Tremendous Consumption of Gas Oil Shows Americans Go Places Wheelbase inches with automatic sin srle carburetor and tha Super Terwith raplane and double carburetion both mounted on wheelbase new The cars are bigger roomier and more t NOVEMBER 10 Of De So Now Longer Th Hudson Terraplan for 1938 In made In two aeries The De Luxe - ilORING draulic included hy- to safe new Soto for 1938 i When the new laws passed by The new brakes will measure 11 inches in diameter a 10 per cent 1937 meetings of state legislatures brakes increase over the become effective 28 states and the used on all models except the District of Columbia will have and limousine last year standard motor vehicle drivers’ lichief Woolson to Irving according cense Is ws and only six will not De Soto for engineer have any provisions for licensing e Improvement of these equal-pressur- metal-to-met- - al el ' taled an estimated 1180000000 barrels an increase of 10S per cent over 1936 Total domestic production of motor fuels is estimated at 55000000 barrels of 42 gallons eacht' an increase of about 10 per cent over 1936 Slightly more than 400 petroleum refineries we re ‘In operation throughout the year The Industry spent an estimated 3200000-00- 0 for replacement and modernization and for the installation of for 1937 currently estimated at equipment utilizing new or addi38742 was increased 33234 by fed- tional refining processes eral and state taxes to a total of one-ha- 311976 Interesting if expensive is the fact that while the actued retail cost of the fuel Itself has been re- duced from 312054 per year in 1925 to the estimated 38742 of 1937 the saving to the individual motoris almost completely ist 33312 eliminated by the 33234 he is called upon to pay in gasoline sales taxes Crude Oil Output Up Crude oil the raw material from which are refined th motor fuels and lubricants motorists use was brought to the surface throughout the world to an estimated total of 2015000000 barrels This produc- tion- 13 per centgreaterthan the output of 1936 the prior peak It is estimated that 1280000000 barrels-or roundly 63 per c$nt of 1937 total production came from the United States This sdomestio represents a gain of 181 484000 barrels over 1936 Increased demand and firmer crude prices encouraged well drillto the point of making ing activity 1937 the biggest drilling year in two decades An estimated total of wells were drilled Of these 23700 were productive of oil snd 2500 of natural gas Failures or “dry holes” numbering only 6300 or about 144 per cent of all wells drilled was mute testimony to the progress in the science of exploration and development Last year this ratio was 204 per cent Refineries at Peak Activity Petroleum refineries in the United States operated at unprecedented rates Crude' oil run to stills to 32-5- Calling All Youngsters! Want to go to the Oreq Inter-mounta- in show on Saturday at the Coconut Or ore 7 It’a free If you are under en years ot age for The Balt Lake Trlbune-Teegrawant you to go as their special guests You'll see all of the new can can Inspect scores of model airplanes built by members- of The Intermountain Aviation club will enjoy entertainment featuring The Youth Activities band and get an attractive souvenir-- all absolutely free! Sounds greet doesn't It It’s easy to get a free ticket Call at Th Salt Laka office Aslrfor a ticket for yourself and a many of your friend as want to go Tribune-Telegra- Tribune-Telegra- Tribune-Telegra- Tickets ars good between 11 e m and 3 p m for the show Remember Saturday It's Tribune-Telegra- m YOUTH DAY at the AUTO-AVIATIO- N SHOW ut standard drivers’ license law many states have standardized their rules of the road and their traffic signs The Connecticut state traffic commission under the terms of the law passed this year will control traffic signs and signals through that assembled This method permits a state Washington and Iowa have much greater accuracy and unidrivers of noncommercial vehicles hydraulic brakes similar to The widespread adoption of effec- newly revised and more nearly formity thus contributing toward both lifo and smoothness of the engine those used on every De Soto ever tive state laws for regulating the standardized vehicel codes laws comprehensive and effective built has not been restricted to of administration and issuance Electrical Changes Weol-so- n Arkansas Kansas And Minnesota just an increase in Size Mr drivers’ licenses is perhaps the most enacted new laws The shoes are much stated accepting the Included in the electrical changes most and spectacular standard traffic regulatory important measthan before manifestation are a better coil which permits wid- heavier and stiffer serious effort of the Tener spark gap thus increasing spark while the drum is more rigid and being made by legislators all over ures and South Carolina and nessee adopted practically half of ribbed flange that distributor has a life shielded a higher law to effective aid the plug by country uniform code which covers this which is guarded against moisture gives even better cooling preventcrusade the or rain a ing distortion The drums are "fin- making thethe nationwide subject the new laws dealing with autoof through eitiier splash due total mounting to the ished off” finer giving smoother against speed rules of the road and comneater wiring layout mobile accidents On wear and preventing brake knock pulsory accident reporting Oklaadoption of a wire harness series homa Indiana and Washington also Uniform Cod the Hudson Super Terraplane improved their accident reporting thero is a higher capacity generator Proceeding on the theory that systems with an improved method ofcarecon- Alabama Leads most drivers will try to abide by In Nebraska Minnesota Arkanof trol and regulation to take Alabama increasrng its automo- fair and just laws as long as they sas Washington and Texas laws all electrical accessories while at bile cent registrations by 225 per Calo-ltn- a know what those laws are the were passed last spring which will the same time protecting the battery led all national conference on street and require inspection of motor vehicles states In 1936 South at all seasons of the year against was second with 182 per cent highway safety formulated more The Texas law however applies overcharge or' undercharge Increase New Mexico third with than 10 years ago Its uniform ve- only to the city of Houston CaliIncreased sturdiness of design 176 cent West Virginia fourth hicle code and the model traffic fornia Maryland New York Iowa will be noted throughout the trans- with per followed closely by Idaho ordinances suggested for cities In Massachusetts Colorado Oregon mission and rear- drive The trans- with 127 per cent increase North its drive to have these measures Idaho Washington and New Hampmission case is heavier and is ribbed Dakota125was 18 with last been it has per only universally adopted shire htWrecently revised sections to provide a more rigid bearing cent aided throughout the intervening of their law dealing with adminissliding gear shaft and support The counthe National by Safety years tration fees duration limits or punilock ring are heavier and the transcil Automobile s the American asso' The pan-siinstrument tive provisions mission has been made more ac- driving angles ars themselves completely new elation the National Congress of South Carolina Law cessible for servicing by the use num more and and Teachers Parents a a luthus and modernized giving of larger filler opening for her of other organizations which South Carolina has a new law setbrication The rear tread is one and luxurious tone to the front nd of saw the importance of the proinches wider the differ- the car one-ha- lf ting up requirements for School bus The ventilating eystem uses a gram ential case structure isof heavier construction and stipulating rewinThese at the front sponsoring organizations the car type of deflector and at the front end quirements for school bus drivers can be anchored at any realized that with the radial safety control has been dow which Into motor travel increasing by leaps and A new measure enacted in Indiana improved by the use of a hew forged angle for either forcing itair on the 'bounds an attempt to clarify the requires school buses and vehicles steel torque arm which is stronger th car or withdrawing De confused traffic situation must be carrying explosives to stop at railbut lighter than the previous con- Super Terraplane and on the Luxe Terraplane the first motion based on a set of rules of the road road crossings Wisconsin wilt help struction which would be understood by a certain cities pay for school bus The new position of the instru- - of the crank in lowering the window a ven- - visitor to Montana because they transportation through state aid ment panel moves the front seat slides It backward providing boards will tilating position for an air passage were similar to those he had been and Minnesota school closer to the windshield thereby chilImproving vision from all at the front edge of tho window living under in his native Ver- be permitted to insure school gratly mont and by th truck driver who dren who ride in school buses found that the rules- he left in New New York Indiana Wisconsin York applied also in fit Louis and and Connecticut will require the teaching of safety in point between under recently enacted laws snd Jn Program Bears Fruit Oregon the secretary of state Is aua public safety The program of education thorized to conduct d campaign in which the schools may conducted by thesa organizations has now borne fruit cooperate A number of states anticipate Imin a gratifying acceptance by the various states and cities of large proved enforcement of their motor portions of the proposed uniform vehicle laws as a result of enlarging and improving their highway patrol codes and state police organization NeIn addition to the widespread braska North Dakota and Georgia adoption of a standard or near- - hdve expanded their- highway patrols and the Indiana state police and the Texas highway patrol will be increased under laws enacted at recent sessions of th legislature Financial Responsibility New laws covering financial responsibility were passed in Montana Oregon and Kansas and Indiana revised its financial respon5V sibility measures In general it has been a big year for the uniform traffic law plan and for safety legislation of all kinds The records in states which have previously adopted large sections of the uniform traffic codes indicate that they have had a marked effect in reducing traff ie eccidents- - so that the widespread application of these codes as a result of this year’s legislation should be a great aid in re- Large Consumption In 1936 th automobile Industry ducing casualties and property dam1 3 SH — consumed 89 per cent of th gasoage due to accidents line produced in the United Stated As of May 1 1937 Bell Telephone 80 percent pf th rubber-7-3 per cent DISTRIBUTORS—PASSENGER CARS & TRUCKS DOD$ERLYMOUTH of -companies operated the Largest ft the plate glass 52 per cent number of motor trucks— 13725 fol- the lubricating oil 40 per cent of Wasatch 390 451 South Main th lead lowed closely by the Standard Oil the mohair J 34 nickel the of cent 30 12000 New with of end Jersey per Company seven-passeng- er was oil producing areas slightly reflected in motor fuel prices Still the national average price of gasoline around 1457 cents lf per gallon was less than the 1920 price However federal and state gasoline taxes constituting in effect a national average sales tax of upward of 37 per cent increase the retail cost of gasoline to the consumer about 539 cents per gallon To the average motorist this meant that his gasoline bill other 0i t'lfefp'l hf i nr ' Wards Tire (Guarantee on IFirst (Quality MVEIBSnflDIHS lower first coat of River aide mean real eavlng to you because of our famous Guarantee! No matter how long yon run the tire you must be eatlifiedl No other yinA of guarantee is as sound or as strong! Ward hack reputation for customer aatiafactionl ft with a The ar Adc Abort Liberal Trade-l- a Mid Monthly Payments — ' long-distan- er - Our Policy-- ar public-spirite- s’ ns Treating you as we - would like to be treated the customer and you the manageif we were air-cool- tivJi Compare with of ment jj Hs! UPciit or or or mOi'rM zV7SII afes hV -- f Jr S A E grades 24 Months! $1595 Heaters WltAyow Defroster 315 Extra ' - All Guaranteed Com pnreWith Wards g)2S Standard jjftwly designed! Compare “Winter King Quality “Twinflow”-c- or Compare it with 30 famoua 1399 i MnOTGTOiiffinnY MAIN AT FIRST SOUTH nationally with$1045batteries! Not -- advertised Increases heat output! 'heaters! battery but 45 plates! Heavy-dutOversize! Compare! y! waimd WASATCH 2731 m |