Show r r THE SALT L'AKE TRIBUNE FRIDAY MORNING JULY ’W 2 1937 GO FOURTH clothes ’-- V - - COOL IN v go Fourth' to play FARMERETTE OVERALLS 'in r fora Glorious “4th WHITE HATS dots! Herel work clothes make their debut into the play world giving you plenty of comfort and style all the while Full cut with adjustable straps May be worn with or without a blouse go fourth in coolness prints! rick-racl- trim! c hand netted sheer GLOVfeS $ 2 Made by Our manufacturers are sparing no efforts fo make you cool and comfortable during the — tumme'months! Take edvontegeof-tfiei- f nice-nei- s end stock up on this cool feminine glove White black and ecru —Treat yourself to a new hat— looHoohand lovely on your Fourth of July outing in one of these snowy white hats Types for all spectator and active sports dressy types for theatre dining and dancing Linens Felts Toyos Crepes and Straws Grand variety of glamorous styles All headsizes Your choice all at ' the one low price of only $2 ZCMI "Wear-Right- " C M Z GLOVES-STR- EET - colorful cool prints pr ELOOR Ah! thi it what you will wan! fourth not only because they ars jmart but bacauto to $198 waar over tha thy20 tra cool Suai 12 extremely 10 'to fourths r leisurely go MILLINERY— SECOND FLOOR I V 1- PLAY SUITS with fashion SLACK SETS $3-9- Slips come and slips go but JDarbizons Sportswear — Pin Braid-trimme- Sale! $1 Elisabeth $2'50 often heat an enthusiastic woman say "Barbizons wear forever” “Forever’ is an exaggerfiton of course but Barbizons last so long that it seems forever That’s because they're made of pure silk the strong- est fibre knoWa and pure dye with absolutely no metallic weighting to inure the threads So they stay beautiful and shapely through innumer able washings and are really the most economical lingerie to buy IN to 43 30 to 44 navy ti for ordinary need of moot wocoeo Talcum JUNIOR 50c Chamberlain's ulr 'special Min ' $ reg- - Lotign on OjC Shampoo il lomewhat narrower e when lets protection m needed Powder floral odaurs I T SUPER $I7 6 A O 7C £1 txtrm protection needed it percales Drtna Shampoo reg $1 special it on our “ straws It's "degrees" cooler inside (the hat we mean) Scott- - Toilet From fashion pages frocks were designed Tissue dozen 2 Scott Paper and Towels black brown FROCKS REGULAR ' ’ Houbigant regular Best Tie "bet" for I ZD M I TOILETRIES — STREET FLOOR ic CLIPPER SILK UNDIES — SECOND FLOOR be: prepared 'TENTS-- d Control Knobs 49 Priced Only Makes close parking and sharp turns Leaves easy left hand free for signaling while making a turn Fits all steering wheels - ZCMI ' ' AUTO SUPPLIES— DOWNSTAIRS I7-9- Tha fabrics'in our new clipper crepa lick tha spoil off-anthing wa’v soon at ono dollar this yaar This goes for tho a patterns tool Thay'rs -- eftsp claan cut debright-facesigns originated by Holly-vogu- e! 9 ft STORE— R-- s y -I 450-- 2 Standard 1 ' j V I C tires 475-1- 9 550-1- GantnerSwim Trunks $905 955 1250 7 $200 M I AUTO 475-1- 9 rr7 71 SUPPLIES— DOWNSTAIRS r 1200 GEAR SHIFT KNOBSj e?cb " Buy ena fot your &ad r your boV7 frhand ha'I) appreciate ItNComei figured ZCMI edtorz' ' HAND BRAKE — LEVER EXTENSION' - V in four atfracfivt Simone" - 89c :h the hand brake within easy veecb-of tha drivar Specially eon-structad for Chevrolet! or Fordtf Bring! AUTO SUPPLIES— DOWNSTAIRS all-wo- Rackets $ $395 $ ol Simon Pure Sleeping Bags Tennis Girdles and stakes Hollywood Sun Kits— Special Tubes 550-1- 7 poles waterproof top and floor Complete GOODYEAR 450-2- 1 arrivci Is! 1 have youth'ese? Lest generous trade-i- n allowance for old tires R- a U 1937 I STANDARD Floor Junior Girls' k 5 -- 'TradaJnYour Old ' a New Girls' Shop— Second Tlev by 1 ft with insect curtain front and back canopy for front ahd floor with Tire for I - 4 MEN'S M go fourth to Umbrella Special Steering these to appea to the femininity of fhe growing girl Th?y are cool for warm weather Every onel color-fa- st Sizes 12 to 16 j rack the Fourth ZCMI I I Dusting Powder Houbigant Giy stripes end light strew ere'the newiT Choose one of our colorful new bands Wear f t Y $1 a i 7Q ' w i uku I — AND FOR DIFFERENT DATS Cleansing $1 spscial 2 up —TO SUIT DIFFERENT WOMEN preparations rag in £ with each Barbara Woodbury Cream for Hot Heads KOTEX Dusting jar Barbara Gould cream Gould STRAWS IOXG whit $1 go fourth in waShables ! COOL v Cologna purchase of COOL 32 to 44 Blush of bottle skin MEDIUM 29 Powdr Frae 3 LENGTHS vt-i- in Paris with frsa Evening your 11 MADE f4oV tllA 3 TYPES OF tight cream in pock quality denim ’ YrdlV they fit like a glove they're to catclf et that bit of breeze end they come favorite color! d sunpruf new complexion with trial suo of Ytrdloy powder They re cool TOILETRIES girl s Ardsn for skin protection cream by Wilson Brothers striped shirt with collars ets on high slacks SHIRXS wear for years You 0 Second Floor SPORT 8 1 n $750 to $3650 $ Coot light new and L95 to $ 5 Peach color conlas-t- ex 1 Sporting Boots— Special v $650 to $695 girdles made for com fort andto control the figure of young girkaizes 24 to 30 growing ZCMI SPORTING' Others to $5 95 to $5 firming Vright-Ditso- 3 GOODS STREET FLOOR for the fourth |