Show THE SALT LAKE TRIBUNE SUNDAY MORNING MAY 2 1937 A 17 A L3 iflt ff PRICED NO HIGHER THAN ORDINARY FORCED ssr-- 4 JL itoO N HEATING ALONE oH° flOf &&&& Yet Combines gV?V7 V ni£ aaiiw1 WARM AIR FURNACE ' v & Ai ritfc AUTOMATIC OIL BURNER and AIR CONDITIONER All Complete in One Compact Unit t £- fJ : v v AMAZINGLY LOW FIRST COST AND FUEL COST C Yet Welcome ’ Insures Perfect Heat in Every Room PLUS ort in Hot Summer Months! Relief OWNERS all over America here’s TO HOME biggest news in many a year Now you can easily afford the luxury and labor-fre- through your home to make you feel cool and invigorated All this is yours — both winter and summer comfort — at costs for installation and operation which would be moderate for heat- com- e fort of automatic heat and air conditioning in our home It is actually easier to own the flutionary new Holland than the lowest priced automobile Why then put up with any less than this sensational new Holland system gives at so little cost? WINTER SILENCE— SAFETY— DEPENDABILITY g r i The new Holland is amazingly quiet too Every from moving part is effectively the rest of the system There is no audible flame-roa- r — no popping and banging or expansion and contraction chatter when the burner goes on and off as in lightweight sheet metal furnaces Noisy "backfiring” has been made impossible by safety construction eliminating dqwn drafts and gas pockets Mechanical dependability is assured by using only equipment proved reliable by the severest of tests and further tested in actual service Particularly noteworthy is the Automatic Oil Burner designed especially for the New Holland Oil Furnace and fully coordinated with it The two together form a single unit that operates with truly remarkable reliability and ethcrency and above all with unsurpassed fuel economy v In short you have every aiavantage of using oil Nvith every conceivable disadvantage gone im eluding the once prohibitive cost sound-insulate- d AIR CONDITIONING entirely automatic And because of Holland’s construction there are no unique 'cold 70’s” no alternating hot and cold periods Around the clock day in and day out every corner of every room will be heated evenly above all—comfortably continuously and s There is a steady gentle flow of air as re freshing as outdoor air in the spring'The air is periodically withdrawn from your rooms and over 90 of all dust and dirt filtered out Then it flows over the revolutionary new Holland Oil Furnace and is warmed the exact degree for which you have set your automatic controls Finally the air is thoroughly humidified Then it is returned to your rooms — completely conditioned —clean healthfully moistened comfortably warmed — effectively circulated— delightfully refreshing and invigorating— heat-storin- ’ TAILOR-MAD- E But the advantages of this amazing system are not confined to winter alone In summer it will waft gentle currents of clean filtered air all It — — lllliwmw"" Makes Any Furnace - Burn Oil Automatically SYSTEM CUTS FUEL COSTS Long life and the utmost in fuel economy is assured by this heating unit of Hollandized cast metal It takes no longer to heat up than the usual combination of heavy fire brick and light sheet metal However this metal literally stores up heat which continues radiat- ing into the air around the unit long after the burner stops Consequently the burner does not have to run nearly so often nor so long at a time which results in a marked reduction of fuel costs Although amazingly compact this unit actually has greater heating surface than many much larger ones and every square inch is active heating surface Every -inch of that surface is intensely heated too by Holland's patented fire pot which spreads the flame evenly to all parts of the combustion chamber Heating capacity is further increased by the exclusive Holland heat retaining sections Special design moreover leaves no place for gases to accumulate so that noisy backfiring is impossible Both material and construction tend to - muffle sound fnaking this unit exceedingly quiet -- ywC vrtfr ?£l : '! Why not at least get all the facts about this sensational new development? At your request the local Holland engineer yvill make a thorough survey of your heating needs and give you an accurate estimate of costs There is no expense or obligation whatever’ nuTOHBUjW ' Salt Lake City: 666 South State Street Phone: Wasatch 7646 In DEPENDABLE CASCADE HUMIDIFIER Nothing is more important in winter air conditioning than properly humidifying the air In the new Holland thisisaccomplishedbyacleveradaptationofthefamous Holland Cascade Humidifier that has proved its dependability by years of service in Holland Coal Burning Furnaces It automatically supplies more moisture with increased heat to maintain an ideal balance It is the only type of many which Holland engineers have tested that cannot be put out of operation by lime derr' posits or by mechanical failure 1111 viS Vis HEAT-SAVING- — In ordinary practice much air leaks out of the system after being heated because it passes under pressure between the "furnace and the casing Holland eliminates this loss by having two casings instead of one Air is drawn down between the two under suction so there can be no outward leakage and then passed through filters It is also preheated in passing the inner casing so that heat ordinarily lost by radiation or "by1 being absorbed in Insulating materials is fully utilized Lower heat loss means lower fuel costs GENERAL OFFICES p IUI T STAYS HOT LONGER ON LONG TERM PLAN is so easy too —to own this sensational new Consult Your Phone Book oil-he- - REVOLUTIONARY NEW HEATING UNIT PAYMENTS TERMS-SM- ALL There is a Hollandfactory Branch Near You T 'TS'w servburner will give years of trouble-fre- e ice and labor-fre- e comfort with real heating economy Obtain full information from the Holland Factory Branch near you — — JO" r&i’ ' CONSULT THE HOLLAND ENGINEER $r coal-burnin- temis-to- o vtT 'Lf Holland You virtually make your own terms Furthermore all financing is aone by Holland No delay — no red tape We handle everything for you You deal only with the Holland Furnace Company from start to finish way equipment is installed is at least equally important It is so important in fact that Holland will not entrust it to any outside organization The first step is a thorough analysis of each ExceptiondllyLow Price r EASY But mechanical efficiency and superior construc- HOLLAND CONVERSION BURNER g heating sys— efficient to consider replacing con- it you tan still have the labor-fre- e at survenience of automatic prisingly low cost The Holland Convert ' sion Burner especially designed JXL transform any furnace or boiler into a plant Completely automatic Being doubly rubber mounted it is extremely quiet It is of rugged con- — struction for maximum dependability-' and Is" moreover provided with all necessary automatic equipment to assure complete safety and reliability at atL times As installed by' Holland this -- tion alone cannot Insure satisfactory resultsThe ADDED SUMMER COMFORT: If your present room’s Jieating and-a- ir conditioning needs made by Holland’s own trained engineer Next he plans a complete system based oh exact scientific kntfwledge — not a random estimate Then to make your satisfaction doubly sure the local engineer’s plan is carefully checked by our factory experts to make certain it is 100 correct throughout The installation is then made by our own skilled mechanics trained by Holland engineers They are specialists who do nothing but install Holland Equipment and are under the engineer’s constant Supervision Holland is the only manufacturer offering nationwide service of ' : this character Holland Furnace the Finally Company fully guarantees satisfactory performance of the system as installed In short you know you will get what you pay for when you buy from Holland ing alone! In winter it brings you complete air conditioning without your turning a hand Everything is ? u xz HOLLAND mi World’s Largest Installers oLHome: Heating andTAirConditioning Systems V ' v |