| Show THE SALT LAKE-TRIBUN- SUNDAY MORNING E MAY 20 1934 iTiroMMtMi time weakness Made a mmw Nation-wid- search for cause of fast tire wear e becomes a grueling day and night struggle of science — outcome is greatest Goodyear tire of dll tread defies even granite grit time — new “G-3- ” (A langthy advortUtmonl — bat it ml pay you to know tho imw prooantod kora) ir “Performance Detectives ” Of course right in the Goodyear factories there are chemists engineers inspectors — all hard at work every day to protect the quality of Goodyear tires 4 But one of the ways in which Goodyear keeps alert to the problems and ideas of the tire dealers and users is through a great staff of T “performance detectives”— acturegiment of Goodyear salesmen ally the A far-spre- ad Right now as you read this WARNING! p ad- vertisement Goodyear salesman are moving about the country seeing to it that Goodyear products are in the hands of reputable merchants available to you in small towns and great cities seeing to it that Goodyear tires are “performing” This advertisement tells you how these men serve you and every other motor' car owner It will pay you to read this lengthy but informative advertisement all They made sandpaper front these and used it on w to test the of rubber compounds and tread non-ski- extra-durabili- designs' ty They proved beyond any question that Goodyear tires were not at fault They were as good as ever Here were Headquarters that tire treads were wearing out too fast Not just the other fellow’s tires —even our own It didn’t seem reasonable Not as far as Goodyear tires were concerned anyway The inspection system and factory control were improved at great expense What was happening? To other makes of tires as wellasours? ' By elimination the found It was the new 1 flashy-steppi- it” fast-stoppi- The severe wear in centers where there is more than average driving had simply served to reveal d the "symptoms” to the "performance detectives” keen-minde- So began one of the most interesting battles of science in all history of the rubber industry The Goodyear executive staff demanded action— and got it! ’ And then as the reports multiplied from east and west north and south sonfething definite showed up States as far apart as Arizona Cali- with fine roads and scenic fornia Carolina-stat- es beauty which invite motorists to use their cars— seemed to stand out a little from the rest The "performance detectives’ called for "trouble shooters” and the pursuit began Chemists development engineers hurried to the three regions "Giae G-- 3 the works 9 The development engineers found that one tread design they had numbered "G-3- ” gave outstanding resistance to cruelest laboratory and road tests Came orders from the chief: "Give ‘G-- 3 the hardest tests you can devise” On to the Goodyear test fleet went the word: "Run day and night in shifts of drivers Speed up to 50 — jam on brakes— up to 50— jam on brakes Give ’ the works!" "G-3- " stood up but the cars wore out At first the boys tried 600 miles a day stopping every 2 miles Brakes gave out so a full stop every 5 miles was ordered Under that brutal mauling “G-3- " held on but the cars gave some trouble Brakes had to be adjusted every 8 hours relined completely every 72 It was tough on cars tough on drivers but the G-3- Searching the earth All-Weath- They went out along the roads gathered samples of soil and dust analyzed these together with weather and humidity reports They brought back to Akron sacks of granite grit from Carolina mountains volcanic ash from Arizona deserts glass-lik- e sand from California— the sharpest soils some nature strange freak of by to be found anywhere ' tread showed it could take it! ‘previous Goodyear THE GREATEST NAME as the days and nights went on For that "G-3- ” All Weather - with its All-Weath- new-desig- n 1 ' For Goodyear is the only that takes the added tread strain as easy as anything! For the first time Supertwist is used to full advantage ' See what got qmckarotopping and tha groat or to ad grip of wort non kid blockt in tho cantor You - flooring omj " at widor riding-ri- b in vain —11 of which )onger the marvel tire born out of a is available to you in Most important of all from the standpoint of safety it still has V “A i mileage more non-sk- id blocks on the tread for better' traction and greater safety You get a tire that reduces by 50 the "cupping” and "heel-and-toblocks wear on the non-ski- d tfdi up to MILEAGE 43 MORE NON-SKIat no oxtra to t to yoa! Near you is a Goodyear Dealer who will show "G-3- ” to you non-ski- d You get a tire with 16 D Now it can be told! For"G-3- ” it meant Look — YOU too get benefits Yo gctjntheltlQ-3Al- b Weather a tire that averages 43 You got tko alow atton woqr of clpoor-- 1 blocki and riba naotoJ non-M- d Yoa got moro rvbbor in tko troad— an avorago of two pound m pro par tiro detectives” know what they’re talking about It proved that our tests and hard work had nbt been privileged er le You gat tha broador read contact of a flatter widor All - Woathor Troad trmol tire-mak- extrato use the extra-durabelastic Supertwist cord tire body “G-3- ”! It proved our "performance mystery your size But this marvelous tread— broader flatter tougher safer— called for increased sidewall strain and Goodyear was ready for that Here’s what you get in Goodyear’s new Tw got tho oaoy e” a You get a broader tougher longer wearing better- - looking Supertwist carcass tire— ' AT NO EXTRA PRICE! T v J j widor jlattor contact with tho road The Goodybar Tirb & Rubber Company inc Akron Ohio IN RUBBER V ft & a ' -- MORE PEOPLE RIDE ON GOODYEAR 0 i bs Frankly these improvements could not have been made had we had an ordinary carcass to build on 4 Months ago these sizes went to the public The "performance detectives” were not tipped-of- f but new reports came in Like this: "Our treads in certain sizes are gearing better than ever Bettefjhan any other makes er Supertwist makes it possible Goodyear Headquarters kept in dose touch with te8ts-1that was dccided t0 make double-sur- e “G-3- ” was "the real thing We made "G-3- " in a few sizes (We didn’t even take time to think up a new name for this new tire an engineers’ symbol identifies it) —just "G-3- " There was no announcement The trouble is licked it rid-ing-ri- outran any and kept its grip er All-Weath- AND the tread is SH broader it is flatter AND arellH wider the grooves are narrower- there’s more rubber in the tread "G-3- ” op TiRE'Eyi'ED ng modern automobile! Cars had been improved -f- aster starting taster braking swifter drivin- gall took toll of tires Now tires had to be improved began to grin fast-grippi- ng flat-ar- c wa ng those famous blocks (he center of the tread where you must have them for quick stops at high speeds on today's smooth highways But those stout blocks are nested closer — actually 16 more blocks on the tread Goodyear men u wear-resistan- ce rcl-culpr- V "non-akid- "grinds- high-spee- d tones right reports puzzling ITfrom “performance detectives" telling Goodyear WAS Watch tha rest of tha Industry try ta capy this amazing tira Watch tham try ta duplicats Goodyear's claims But ramambar you havs to " hava bafora you can hava “non-akl- d miloa go" And to havo“non-kid’yohave to havo GRIP whoro you aoa ft bora— GRIP in tha cantor of tho troad— tho placo whoro it counto bocauaa It's tho spot whoro tha tiro contacts tha road Look at tho grip on this Goodyear Tiro and aok yourtolf why buy any tiro that lacks this safety? And kosp in mind that you cannot successfully d build this typo of tiro without tho of Supertwist cords - TIRES THAN ON ANY OTHER KIND A If |
