Show FALL AND WINTER announcement 4 1 0 N announcing our fall and winter merchandise to the public of this section we are but carrying out a promise ise of bringing to eureka an assortment of merchandise that contains the BEST VALUES for the lowest price in the history of this town values you CANT duplicate A few weeks ago we stated that we had purchased an immense stock for our eureka store when you have thoroughly inspected this merchandise 0 and made EVERY comparison we leave it to you whether we have fulfilled our promise we do not intend to make a lot of unreasonable 6 claims all we pr promise amise is unconditional guarantee of your money back if you can match our prices quality for quality ity f you may ask us if we will reduce our price a few cents if you buy one hundred or one hundred and fifty dollars worth of merchandise as hundreds are doing from us our answer is absolutely NO not if we lose your entire business because juggling prices is absolutely wrong look here do you suppose our merchandise is priced without giving competition a thought no sir that was what was being done before the golden rule came to eureka we know our prices MUST STAND comparison our prices MAIL ORDER HOUSE comparisons after a THOROUGH examination we leave the result with you Golden Rule store 29 stores THE BUSY STORE 29 stores 0 0 1011 0 4 al til q f IV I 1 ej CLOTH CRAFT all A I 1 I 1 wa wool keu I 1 clothes balk tf vrr M wi PURE WOOL in Cloth craft is proven by actual test before the makers can guarantee to you that Cloth craft clothes Clothe sare are pure wool they must be absolutely sure of it themselves they make mak e sure by testing the cloth with a chemical which Ais dissolves solves wool and discloses cotton if present every piece of cloth used in Cloth cratt craft must b be c able to with stand successfully this severe test the wearing qualities of cloth craft all wool fabrics are also de ter mined by a cleverly designed machine which tests their tensile or pulling strength it s worth a great deal to be ab sol sure that your clothes are made ot dep dependable endab ae all wool cloth some men pay high prices to get this assurance with Cloth craft clothes you get got a signed guaranty not only of pure wol but also of lasting shape good tailoring satisfactory wear and service yet we can sell you a clothe raft suit for as low as 10 not more that 25 and possibly just what you want at about 18 or 20 3 our size W fe SH SI RIVER 44 4 THE CLOTH CRAFT STORE |