Show ' THE SALT LAKE TRIBUNE X-- A1 1 SUNDAY MORNING New Plymouth MARCH New Lincoln Offers Many Improvements All Appearance Strength and Safety Among Changes Has Won Way to Popularity Since In- Design changes and new engineering developments add to the distinctive appearance strength and safety of the new 1036 Plymouth models on display at the local au- Acclaimed as one of the most tractive and different motor cars ever to be placed upon the American market the Llncoln-Zephhas already— since its first appearance last November— won its way d to popularity in the ground Three Distinctiveness in appearance and operation are features of this popular car and Supercharger “business” “de luxe” body types all on h wheelbases make up the r Plymouth line for 1936 Interiors have been redesigned to allow four and inches more passenger space from front to rear and about two inches more elbow and shoulder room The safety-stebody finished for additional strength is insulated from the Beven 333-inc- one-ha- thoroughly familiar with thetr new automobile’s quiet operation and deceptive seed Thjs word of caution was voiced In a statement by the public safety department of the California State Automobile association declaring that many motorists fall to realize the great advance in power and quick acceleration achieved in the newer models The statement was in connection with an Intensified effort being made by the association to eombat the rising trend of traffic accidents “The wide gap between the road performance of the 193Q cars for instance and the 'highly efficient ones of 1935 and 1936 Is such that the old car driver becoming accustomed to his new car is apt to underestimate his speed and1 invite trouble unless he carefully watches his speedometer” the statement said at- Hudson Has Radial Safety Control lf wide-sprea- field STREATOR-SMIT- all-ste- el el a rubframe with ber Frame Redesigned The frame "backbone” of the car Jisa him completely redesigned Tests show it to be twice as resistant to twisting forces as previous production frames As a result of experience with Airflow design Plymouth engineers have perfected a new kind of “shockless" steering as an added comfort feature Style charjges mark the new mod- els as distinctly different in exterior appearance The long low contours of the body sweep back from a new modern radiator grille distinguished by rows of bright chromium cars on both sides of a center section of vertical bars finished in the same color as the y sound-deadeni- body The characteristic Plymouth sailing ship emblem has been inclosed in a teardrop outline This same design is carried out in the hood louvre decorations and headlamp A larger windshield slopes lines back at a more acute angle cutting down wind resistance- - The rear body panels taper from the arched roof and are rounded from fender to fender Bright Upholstery Adopted Bright new shades and patterns' are used in the' upholstery 'and Doors are embossed with trim vertical lines matching the pleats of the seat cushions The front seats of the de luxe two-dosedan models are no longer bucket type common to such models They now extend the full width of the car allowing accommodations- - for three persons in the front seat The panel has been simpll-dinfled with the placing of all instruments within the face of a large air plane-typ- e speedometer Arm rests on the new models fit into the sides of the car adding extra elbow and shoulder room In or g 61 r 'i Passenger Cars and Trucks 190 to satisfy the most exacting buyer She ‘t sedan pictured above possess bigness and beauty that The 1936 Hudsons including the make them one of the outstanding auto creations of the year They offer radial safety control the “rhythe mic ride” hydraulic brakes and automatic draft eliminator as special tea steering tures among a myriad of new things that make for motor car comfort beauty and convenience — eight-cylind- er tru-lin- ioned on rubber for the first time A new system of headlighting incorporated in the 1936 model as “safe vision” lighting reduces headlight glare and provides more penetrating beams for driving through fog and rain The headlights have two beams an upper beam for clear-roa- d driving and a lower beam for meeting other cars Like 1400000 Plymouths before panel them the 1936 models have selfFrame Strengthened equalizing hydraulic brakes with Outside rail and both shoes at each wheel hydraulicof the rijid-girder steel frame ally actuated have been increased in depth from inches The five to five and one-ha- the de luxe sedans ash trays have been inserted in the forward ends of the arnt rests Plymouth retains its simplified ventilation system exsecept that in de luxe four-doo- r dans the rear quarter windows now swing out to draw air out of the car at the rear They are operated by a simple friction lever which eliminates bulky mechanism in the side —and rear axle repairs are expensive — are the direct result of allow lug the clutch to continue its ten dency to be grabby $ FEATURING 90 Beautiful New 1936 CHEVROLET Automobiles front hIiIcIi io choose models colors and immediate delivery Is assured Commercial Cars Passenger Cars Trucks A unique find colorful display of 100 USED CARS Think of It! The largest assortment of NEW and used CARS and TRUCKS in the intermountain region to select from the greatest guaranteed values to be found LOW 6 MONEY-SAVIN- We are the official M A C PAYMENT PLAN G G state station Inspection STREATOR-SMIT- No ( tor all makes of earl Inc H WAS IniJhts 465 SOUTH MAIN — All Makes of Cars Day and Night Service al never bought so much! o cross-membe- thi Sntemiountain territory V-1- 7-A"- Selection nCargest - V Inc H Chevrolet Passenger Cars — 465 So Main Chevrolet New and Used Trucks— 28 E 5 So ' O K Guaranteed Used Cars — 505 So Main In appearance the Lincoln ephyr Is the most completely streamlined motor car ever built in production volume Fundamentally its lines and to some extent its modern interior treatment were suggested by the “Motor Car of the Future" Inspected by hundreds of thousands of visitors to the Ford Exposition at the Chicago world fair last year It is the first car produced on the American continent to have no Orthodox chassis or chassis frame The car comprises an will only be availbridge truss body of extraordinary Llncoln-Zephy- r strength in which the engine is able in closed body types A two-domounted and to which the running sedan sedan and a four-dogear is attached are offered Initially In in new car The is light weight Not only the car Itself but the proportion to its power As a re- processes of manufacture ana wew' sult its road perforiftinea and hill9 the latter the very antithesis of the climbing ability are surprising Its usual conception of motor car ascenter of gravity is unusually low sembly methods The floor is only twelve inches from The car powered with a newly the road lowest of any American developed 2 encar Despite this- normal road gine is the product of the combined clearance has been maintained resources of the Ford Motor comLines of tha new car are sweep- pany and the Lincqln Motor combow-lik- e the ing from dashing pany and is as distinctive in its front end to the graceful receding own field as the Ford and Lincoln curve of its rear quarter panel Its in their fields design is almost entirely new jle Its conception both as to exterior pending for its great strength on appearance and engineering design the body structure itself is deeidedly advanced principles beThe streamlined body is techni ing utilized which have never becally classed by engineers as a rigid fore been put into actual motor car structure For the first time boJy production panels are made a part of the loadcarrying structure permitting light MBl or Doits orVe WITH tire s7'a ( In tract attention in the accessories weight with great strength this the new car resembles closely display in the southeast wing of the in engineering principle the new Coconut Grove Here also are extype streamlined trains and in hibits by oil companies tire dealers turn the fuselage of the most mod- end auto radio companies Many have practical demonstrations along ern airplanes Because of its unusual design the with the exhibits - - Always Better Service over from an old car to one of the latest models should take It easy until they have become troduction medium-price- d change motorists-wh- at T Be Deceptive r United Air Lines 'has an exhibit the show in charge of an attrac tive stewardess who explains the pleasures and benefits f air travel and dispenses literature to Inter- ' 7 ested visitors Entertainment features have been changed by Director Fred C GraSome 60 ham dally at the show performers have taken or will take part in the programs exclusive of the two orchestras Speed of New Car Found to Zehpyr Light But Powerful tomobile show Styled to emphasize smart streamlining the new model looks bigger and more massive than its predecessors It is longer lower and wider The car has been lowered vone Most outstanding of varied features in connection with the Graham of 1836 is the entry into the low Its makers claim development of a third more power at nearly inch to overall height with the priced field of a Graham supercharger center of gravity closer to the a fourth greater economy of operation The 1936 Grahams appear In three series Crusader 6 Cavalier and E 1936 1 X lf intersection nucleus of the frame has been made into a single unit new developments iri metal shaping and new practices made possible the strengthening of Plymouth’s safety-stebody as well as construction of new type frame The body fits down over the frame to form one Integral unit The 1936 Plymouth body is cush cross-memb- er nt el When Clutches Grab sV y £ There is the prospect of further serious trouble when the clutch shows signs of grabbing The grabbing of course is indicative of a clutch misadjustment that will result in- an expensive repair to that unit if left unchecked but that is not all Many rear axle troubles Y' V ' vN i sV vo 'V p - V w II II - s a mill II u irr III jfru ' 'we jSSSfc iiiinninril r— y—- n i I t'-- miiiimiJLiiiwi"'iji v w ' i r - V A ''Ox"Wvi mi t— rr ' y?-- ' mm iijniiwniiMiMii s - ' - - u tf&h f’uitiTV fd jr t Y ' sVYYVY:'v '‘V v ' ’s ? y x' y £- VA ' i v MkMMMdMfiMaaaaaAMMItfMhilkisMUMtMtahtMiSMMaaMMSteataAtMAiAtfiMidiMMMii Y J USi MMlIf " v Vs - "l'm glad you files It 4 t I v- Y - 7 'A Y sV MMMMflUUWliiaMi looked at them all before I made up my mind SUPER STRAIGHT SUPERCHARGER makes everything else seem tame PERFORMANCE The magic of the Supercharger able spirit the same Best the same quick spurt and surge of power And surronnding this new spirit that lives beneath ihe hood is a new beauty that sets Graham distinctively and only supercharged car in the above the rest Feast your eyes upon its lines then take the wheel and let lower price field a nimbleness fleetthe magicof the Supercharger answer ness and instant acceleration at any your hunger for something you speed that makes yon think of a crack hockey line charging down simply cannot get In other cars See us today about a Supercharger drivel the ice There s tn e flame unconqnrr- the 6 G I T Credit Plan on he Graham r nrjcn n purchased does things to an engine that give it life and vitality ana eager responsiveness far beyond the point to which an automobile engine has ever gone before It gives Graham the first Three Great New Grahams Have you noticed the number of new Hudson Eights in town? Heard the talk about Hudson 's great 1936 success? There’s a reason More and more people are comand paring other Eights with Hudson other list prices with Hudson’s $760! It’s a case of “love at first sight’’ with many of these buyers They agree that Hudson is a year or more ahead of the rest in style They like its distinctive new radiwindshield ator Its extra-dee- p The unbroken sweep of its lines Modern without a single radical touch style “V-typ- More Room for Less Money Intermountain "Distributor WASATCH 2515 Hinir Motor rrMmnen-Har- Company logan Utah Company 110 8trpt Ojjttrn rtah l£h 4tito & Implement Company s rrrmmton I’tah m Rtato Auto Co Foratfflo Idaho Hock Spring W’yo Co Inc Rlnck font Idaho Uopalr jtltop Fnlmon CHj Idaho Vaiirirt Eh Nevada C I Novada V U rJrpar'4 jm I’ghvant Motor ( sinipaoy Delta I IJth Ftrrlalor flanur Nnj smoothness and ing system Biggest baggage Compartment any car ever had These are some of the extra values you find in a Hudson Eight Discover them for by comparison with other yourself behind the wheel on the road and Eights today that can match Hudson’s silken performance Economy? Here’s the Proof! They are asking about economy and endurance And again Hudson gives them facts The record of a Hudson Eight carrying three passengers and theiFTuggage in e Los the recent 2286 miles per gallon Economy Run officially certified Arid the records of owners who show 150000 200000 miles and up at amazingly low upkeep cost So on through the long list of features comparison is wholly in Hudson’s favor le Angeles-Yosemit- Duo-Automa- tic -- Hudion Eight pricei begin at $760 and Hudson Six prices at $710 I o b Detroit Standard group ol 93 or 100 H P in Sixes accessories extra 113 or 124 H P in Eights Longer wheelbases up to 127 inches SAVE— With the New Hudson 6 Time Monthly Payments Payment Planr-Lo- w SEE THESE CARS AT THE SHOW OR OUR SALESROOMS Phone 24 West 0 436 J i Campbell Ornif Ai'lii Co Stnndnril fiaraee Atjto Co BROWER-TOWLE- S( Bingham ( tali Krmmerer U’yo (irie Was Fifth South SOUTH MAIN Idaho Burley Idaho Anthony M Mercer lack ana Wyoming Cnlnrr Motor Co Helper Utah I f frty Motor Co Twin Fdll Idaho O'AmMMYilte Bodies all of steel with solid seamless steel roof Hydraulic Brakes Electric Hand The for) applied (patent optional at small extra cost Radial Safety Control (patent applied for) Tru-Lin- e Steering The Rhythmic Ride Level rear floor Most complete and costliest ventilat- 352-mi- carefully They’re’ comparing size Learning that even in Eights costing hundreds of dollars more they can’t get a with wheelbase as long as Hudson’s the extra inches of shoulder leg and head robm that Hudson gives them at factory BLASE MOTOR e” They want to know just how much power their money buys They find that 105 horsepower is the “top“n-al- l Eights within $2Q0 above the IludsoWprice compared with 113 to 124 horsepower in a Hudson Eight And they know there isn’t a stock car built HUDSON AND TERRAPLANE DISTRIBUTOR R MOTOR CO 163 Motor Ave v C1TV QUAUTY AUTO SHOP— 333 South Third East BUILT BY HUDSON -T- ERRAPLANE $595 AND UP HUDSON SIX $710 AND UP? 4900 DEALERS HARRY E LUFF— 703 East Seventeenth South HUDSON SUPER STRAIGHT EIGHT $760 AND UP F O B DETBQEf t |