Show TIIE SALT LAKE TRIBUNE SUNDAY MORNING JUNE A 9 23 1933 4 ) O MAN of observant eye can fail to mark the change that has come over America in the past three months ' You can see it in the records which the trained business analyst follows: commodity prices are Thus because Goodyear has built tires for years with the extra safety of traction in the center of surging up the tread where the tire rides on the road— You can see it in advertising and in the stores where you go to buy: retail prices already have Because" Goodyear has given genuine protection made a slight rise i You can see it in city after city where the wheels of industry are turning again: men are marching back to work v’ After three years in which business withered because prices were chiseled lower and lower-- in t which people feared to spend money and held back lest prices drop still lower— a new spirit of courage and confidence has started people This new spirit this new courage is born of a single cause — leadership This new confidence expressed in a reviving trade is the direct result of vision enterprise competence concentrated upon a clearly understood task Just as surely as the men and women 4 D from blowouts in every ply of the tire by the use of patented Supertwist cord— a ply material which stands up longer under the constant strains of driving— Because Goodyear for more than a quarter-centurhas led in the pioneering improvement and perfection of factors in tire excellence which under-li- e y extraordinary quality and value— More people ride on Goodyear Tires than on any other kind! In the past months when money was scarce and car owners needed the utmost value for every dollar Goodyear brought the prices of the finest tires within reach of everyone— not by reducing quality but by eliminating waste increasing efficiency through concentrating on two main lines of tires You can buy these tires today— the world-fameor the thrifty Pathfinder— at prices still near the lowest level of all time d All-Weath- er No man can tell how soon or how much tire buying! 1 You see proof of that nil around you in every product of repute and popularity that bids for the public favor prices will go higher but if mounting raw mite-rial- s costs mean anything it is wise foresight to buy the tires now that you will need for the balance of 1933 You get two things: the best tires that Goodyear ever built and prices lower than you may ever of America recognize and respond to national leadership so do they react to leadership in the everyday things of life THE GOODYEAR TIRE & RUDDER COMPANY INC |