OCR Text |
Show UINTAH BASIN STANDARD. heOruarv M. at the courthouse tioned by police and it was discovered that there were warrants outfor their arrests. A search of the stolen vehicle turned up meth, stolen property and evidence of forgery. Arrested along with Starling were Eric Cook, 34; Ryan Robinson, 20; Mike Murdock, 19; and the juvenile. All five were charged with second-degrfelony possession of a stolen car, felony possession of methamphetamine, class B misdemeanor possession ofdrugparapher-nalia- , thud-degre-e felony forgery, and felony possession of a firearm by a ratncted person. Additional charges were also filed against four ofthe five. The four adults were booked into the Duchesne County jail and made their first appearance in 8 District Court last Thursday in Roosevelt They spend their days sifting through reams of market research data. Thqy conduct endless surveys and focus groups. They comb the streets, the schools, and the malic, hot on the trail oftha next bigthing that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. Butarethqysimpjyreflect-ingtee- n desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts-an- d Americas youth? Frontline correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in The Merchants of Cool, airing on KUED-Chann7 Thursday, Feb. 22, at 8 p.m. Produced by Barak Goodman and Rachel Dretzin, The Merchants of Cool explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity. Though tee ns are the hot test consumer demographic in America, with money to spend and few loyalties to specific brands or companies, marketing to teens isn't easy. The problem for these marketers is that teenagers are also the most elusive- of consumers, says author and media analyst Douglas Rushkoff. Since they suffer from such a bombardment of marketing, they've grown wary ofit. Any marketer who seems to be marketing is immediately deemed uncool, which is the kiss of death. Marketers have to find a way to seem true to the lives and attitudes of teenagers; in short, to become cool themselves. To that end, they have adopted an almost anthropological approach to studying teens, analysing their every move as if they were animals in the wild in an effort to discover the essence of what is cool Take MTV. To counter a downward ratings trend in the late 1990s, the channel embarked on a mqjor teen research campaign, the hallmark ofwhich was its ethnography study." "We go out and we rifle through their closets, explains Todd Cunningham, director of market research for MTV. We go through their music collections. We go to nightclubs with them. We shut the door in their bedrooms and talk to them about issues that they feel are really important to them. What this system does is it closely Studies the young, keeps them under constant surveillance to figure out what will push their buttons, says media critic Mark Crispin Miller. And it blares it bock at them relentlessly and everywhere." Of course, there is resistance to the commercial machine. Frontline takes viewers to downtown Detroit, wheromediaanalyBtRushkolTspeaka with teensat a concert by the Detroit-base- d Inaane Clown Posse, purveyors of a genre of music known as rage rock. When asked to describe what wal-letsA- rf el Assaultby teens leaves girl with serious injuries Five teenagers have been charged with felony aggravated assault and second-degre- e felony mayhem in the beating of a girl. Tin victim was rescued by her mother who called police after disatcovering her daughter had been tacked when came to pick her up from the north Roosevelt home around 9:20 p.m. Friday, Feb. 16. The mother had dropped her daughter off at the house about an hour earlier so could see some friends. Roosevelt Police officer Cody Lee investigated the assault and made throe arrests Friday night Two more arrest were made over the weekend Rick by officers Bill Garza and Harrison. Four mals juveniles and one female juvenile, sges 16 end 17, have all been charged in connection with the assault and for illegal confiv will be sumption of alcohol. AllCourt. proeecuied in Juvenile The victim suffered severe facial Uintah injuries and was taken to the Baain Medical Center for treatment. She was transported Monday io a Salt Lake hospital for surgery. first-degr- 8-- ship School, is 1 , well-know- for high-quali- n ty wilderness emergencies. WFR course is deThe signed to introduce outdoor leaders, guides, rangers and the general puband patient care in lic to first-ai- d remote settings. All levels of training and experience are welcome. Topics include, but are not limited to, wound management and infection, realigning fractures and dislocations, improvised splinting techniques, pamantient monitoringand long-terand agement problems, 80-ho- ur Roosevelt police are seeking information that will lead to STOLEN CAR the arrest and conviction of the person or persons responsible for the theft of this 1993 GMC Suburban. The vehicle was stolen late Friday night, Feb. 1 6 or early Saturday morning, Feb. 17, from the Murray Motor rear parking lot. It was found Saturday abandoned in the Ballard area. It sustained approximately S3 ,000 in damages and had been driven into a five foot ravine. Police are following up on leads in the case. Anyone with information should home loans . contactRooseveltPoliceDepartmentbycaIling722-4358- The Utah Housing Finance Agency (UHFA) announced the release of $25 million in bond ftinds to finance home mortgage loans for low- - and moderate-i- n come families across the state. With interest rates as low as fixed-rat- e mort5.95 on a gage, thq loans are currently available through UHFA lenders. We are responding to an immediate, critical need to help working familiesqualify for home ownership, said William Erickson, Executive Director of UHFA public agency that develops and finances affordable housing for the state of Utah. According tothe US Census Bureau, 30-ye- ar Cannon is vice chair of Subcommittee House Judiciary Committee Chairman F. James Senaenbrenner, Jr. named Rep. Chris Cannon as the Vice Chairman ofthe Subcommittee on Immigration and Claims. Chairman Senaenbrenner stated, Mr. Cannon'z stellar work here over tiie past four years provides me great confidence in his finthcomingcontri-bution- s on the Immigration and (R-U- T) Rep. Cannon, first elected in 1996 to represent Utah's Third District, is alsoamember of the Resources Committee, Government Reform Committee and the Science Committee. Rep. Cannon will work with Rep. the new chairGeorge Gekas ), man of the Immigration and Claims Subcommittee. The Subcommittee has jurisdiction over matters involving immigration and naturalization, admission of refugees, treaties, el against the UnitedStates, and other appropriate matters refereed. Iamhonoredthatl was chosen by Chairman Sensenbrenner to help Mr. Gekas lead this vital subcommittee, said Rep. Cannon. Shaping our immigration laws to meet the needs of the American economy in the 21 Century will be both challenging and rewarding. We must deal with such pressing issues a agriculture! guest en Everyone involved in outdoor should have this training,, said Morgan Decker, wlw participated in the training last year. Sure you' , can talk about treating injuries in a classroom, but how many injuries happen in a classroom besides the. , occasional pencil incident?In the WRF course, half of the learning is acted out in real life scenarios, which men-- , tally prepares you for treatment in : diverse outdoor environments. Space is limited. Deadline for reg-:- : istering is April 9. For more informa- tion you may contact Utah State University Extension Conference Services at or toll free I te Fund available for appeals to them about such music, the teens invariably respond that it belongs to them; it hasnt yet been taken and sold back to them at the mail. Full of profanity, violence, and misogyny, rage rock iili ter&Uyachal-leng- e thrown up to marketers: just try to market this! In "The Merchants of Cool, Rushkoff details how MTV andother hugs commercial interests havo responded to that challenge, relentlessly promoting rage rock bands like limp Bizkit. But in doing so, critics ask, is MTV truly reflecting the desires oftoday's teenagers, or are they stoking a cultural infatuation with music and imagery that glorifies violence, sex and antisocial behavior? It's one enclosed feedback loop, Rushkoff says. Kids' culture and media culture are now one and the same, and it becomes impossible to tell which came first-th- e anger or the marketing of the anger. Therein lies the danger of today's teen-driveconomy, observers say. As everyone from record promoters to TV executives to movie producers besieges today's teens with pseudo-authent- ic marketing pitches, teenagers increasingly look to the media to provide them with a ready-mad- e identity predicated on todays version ofwhat's cool. Marketers have even turned the tables so that they no longer chase cool, they actually manufacture it themselves. Nobody can really understand kids except the corporate sponsor, Miller adds. Thats the coolest entity of all Frontline: The Merchant of Cool, airs on KUED-- 7 Thursday, Feb. 22, at 8 p.m. workers, border controls, and high technology worker visas. We must look at long term issues such as INS restructuring, family immigration policies and our broad relationship with our neighbors to the south. Having served an LDS mission in Guatemala, I have a longstanding interest in these issues, and look forward to this unique opportunity to improve UB. immigration policy. (R-PA- V PLeasant , 4 , (.. VALlEy moderate-incom- e families looking for housing has increased by 74 since 1997. In the study, conducted by the Mortgage Bankers Association of America and the National Housing Conference, results indicate that more than 690,000 families earning 80 to 1 20 of the area median income are living in critical housing conditions. This means that they are currently paying over half of their income for housing or are living in substandard housing." In Utah, more than haif of the population cannot afford to pay the mortgage required to own their own home. This is due to the states wages and higher rent rates, which make it difficult for people to save enough to pay the down payment and closing costs on a house. lower-than-avera- y Year Round 20 Shooting Stations Events Happening All the number of Summer Fpr.More information Call: 6463194 The Utah Housing Finance Agency, which was created by the state legislature in 1975, sella bonds to provide ftinds for mortgage loans for low-an- d moderate-incom- e home buyers pt low-intere- st throughout the state. Primarily tare buyers, UHFAs geted to first-tim- programs offer assistance with down payment and closingcosts.Toqualify, ; applicants must full within s certain .. income level for the area they live in,. have a good credit rating, and be able ,, to afford the expenses associated with ; owninga home. UHFAs mortgage rates are typi- - ., cally more than one full percentage point below conventional rates. As a resulLofthc recent bond sale, a UHFA fixed rate mortgage loan car-- . . ries a 5.95 interest rate with two discount points or a 6.25 rate with no points. These rates can be bought down as low a3. 95, enabling lower-- .. income families to qualify for an affordable home loan. . . For more information on a UHFA or mortgage loan, call -- 30-ye- . 0, toll-fre- e Planning office proposes increase fees in plat The Duchesne County Planning and Zoning office has proposed in-- c re asingthefees charged todevelop-er- s making plat amendments ",' additional information frori),. Chidester to gage whether the tional work involved in amending a ., plat with two or more lots warranted the proposed fee increase. 7 yhe" it d. .rate ) I pdate Snow Survey A Water Supply Forecast as of Friday, Feb 16, 2001 S SNO TEL Sites. Based on Mountain Data from 0 vr. Average Snow Course Elevation Water Content USDA-NHC- fi 'I' 5? 7 i": ' if"' jV,r-viTv X-3- (Inchw of mmO ' Water - , V V V ' "v1 ' ' T' A 1999 9,960 1S.2 Rock Creek 7,900 6.4 Lake Fork Basin 11,100 Dudtetm Kira Jtodt Creti lake Ferk Kira (Naitk of Moon Brown Duck 10,600 13.2 Lake) 14.1 Late Fork Kira (Wat of Moon Lake) 1 10.1 10200 Mbwaw JUwr (East of Motrn lake) 12.5 Five Point Lake 11,000 YeUowttoae Kira 11.5 10200 Chepeta Lake Fork KWtrackt Kiver Mosby Mtn. SUerKfa Kher 9,300 A Motif Talk about a time saverl It's Bill Payer - part of Online Branch, the convenient 247 way to do your banking - at your convenience. With Online Branch it's just too easy! 8.2 Creek 9,400 6.8 Kings Cabin 8,730 6.3 HickereonPark 9.150 3.1 Sign up today at www.mtnamerica.org Or, for a free demonstration, visit your Vernal Branch 5.0 at 801 Trout Creek Asbky Creek Sbeep Creek (North Slope) 9,130 Bearer Creek (Nortk Slope) Indian Canyon 9,100 Strawberry Mirer 4 Arpyit Creek 8.000 Currant Creek Cartaat Cr. 4 Strawberry Hirer Hole-ln-Ro- ck 5.8 4.5 HVkw Creek (Book OiJJl) Daniels-Strawber8, 000 Strawberry 107 ry Strawberry Div. Strawberry 8.400 West Highway 40. 6.6 East Willow Creek 8.250 11.3 Membership to, planned subdivisions. In the pastyear ;.' theoffice has noticed a large increase, in the number of subdivisions being . planned in the county, said Clayton Chidester director of Planning, Zon:, ing and Community Development"' for Duchesne County. When changes are made on platk that involve two or more lots, the' .' process is considerably more time ,,'' consuming for his office, and an ad; justment needs to be made, he re-'.cently told County Commissioners.' . j The county currently charges $123 per lot on a plat. The proposed change would increase the fee by $50 per lotj .' for each plat with two or more lots." Commissioners have requested were gave birth to triplets last Thursday, Feb. 1 3 A SIGN OF SPRING-Th- is in Ioka. While it isnt unusual for ewes to have twins, having triplets is somwhat uncommon. The ewe won 't be able to care for all three, so one will The ewe belongs to Bob Crowley. have to be hand-fe- Trial Lake . oflists. instruction on the recognition, treatment and prevention of ee Frontline Probes Relationship Between Teens, Media information on environmental emergencies. Emphasis is placed on decision-making, not the memorization Wilderness Medicine Institute instructors will be at Utah State to give WilderUniversity May ness First Responder (WFR) training. Wilderness Medicine Institute, part ofthe National Outdoor Leader- t Herfourcompanfams-lef- nu&Jt Wilderness First Response training at USU Group arrested after visiting jailed friend in a stolen car Five Salt iJkta residents were arrested last week after they paid a visit toafriend in the Duchesne County jail while driving a stolen car. Three men, one woman and a female juvenile drove to Duchesne to seeafnend on the day he was toappeai in 8th District Court in Duchesne on drug, forgery and theft charges. While they were there, they requested that his property be released to them. Utah Highway Patrol Trooper Jeff Chugg noticed their car in the parking lot with the woman inside and ran a check on the license plate, only to discover the 1999 Pontiac Sunfire had been reported stolen from Enterprise Car Rental in Salt Lake. The woman, Wendy Starling, 23, Salt Lake, fled soon after and abandoned the car at Pinn Willies, where law enforcement officers found her hiding inside a restroom. wi- - required-base- d cn eligibility. |