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Show t UINTAH BASIN STANDARD, July 23. 1986 Pago 16. Advertisements, not all bad for kids Two Brigham Young Univer-sitcommunication professors have found that at least one aimed at group of TV ads-those be teaching positive values and behavior. Russell H. Mouritsen, assistant professor of broadcasting, and Daniel A. Stout Jr., assistant analyzed professor of advertising,determined 175 children's ads and that 76 percent of them provide examples of positive ' social behavior such as honesty, sharing, a achievement, personal hygiene and friendship. Examples include the Care Bears hugging and helping each other; Ronald McDonald be- Mending a shy little boy and Barbie packing a brief case off to work while background music ' says, "We girls know how to set the pace. We girls can do anything." "The whole theme of children's advertising has changed over the years, Stout, says. Values like honesty, integrity, family' con-- ; cems and the ability to show affection are now being, incorporated Companies are realizing that they can use positive values in their business and marketing strategies, especially as it relates to children." Mouritsen and Stout admit children are not good consumers, primarily because they do not have the experience to decipher what is truth and what is not But neither researcher believes childrens advertising should be abolished as some childrens activist groups are proposing. "You have to look at the other children-m- ay - - programming. V His solution would be to motivate advertisers to produce, on their own, quality commercials. And while some argue that helping q showing a talking-bea- r young boy make friends is just another selling technique. Stout and Mouritsen believe a message of love and friendship is being sent along with the sales pitch. "This is particularly important for children who are spending as many as six hours a day watching television,- - Stout says. "We have to wonder, 'What are these kids learning:'. And if a commercial shows someone being courteous, kind or even hugged, that may be beneficial. Mouritsen pointed out while the study does identify the existence of behavior in children's commercials, it does not prove the ads influence pro-soci- pro-soci- al . 'Proof' required for firewood or plants Stout and Mouritsen, along with five research assistants, found in addition the most, common institution depicted was-thfamily at home, and only once was it depicted in a negative light. About 32 percent of the commercials contained examples of courtesy, 31 percent physical affection, 29 percent kindness, 20 percent sharing and 16 percent good health and nutrition. "A few years ago, advertisers were strictly looking at consumer issues, Mouritsen says. "But' our research has shown that the focus is now on themes that reflect current social values. This is perhaps a smarter approach to the business of advertising for address. Schen Anyone planning to harvest and transport firewood or other forest products from state, federal or private lands must have "Proof-o- f Owners hip" ' in their possession. Dave Schen, spokesman for the Utah Division of State Lands & Forestry, says the requirement is part of the 1983 Forest Products .Transportation ' Act which also applies to other forms of native vegetation such as cacti, flora, and shrubs not commonly thought of as forest products. - -- is "Proof-of-Ownersh- . State and federal officers will be checking for permits throughout the summer and fall. For anyone having questions, call the local office of the State Division of State Lands & Forestry, Bureau of Land Management, or the U.S. Forest Service. bill-of-sal- e, product and quantity purchased, species and purchaser's name and breakneck speed down any canyon in Utah without a helmet. Youre not allowed to hold a package in your lap on airlines but you can hold a baby there. Are unrestrained packages in more danger than unrestrained children? Most car dealers only keep by Dennis Hinkamp consumer information writer Utah State University In the best tradition of 60 Minutes' Andy Rooney (tele- vision's most irritating voice) ask yourself these questions: Did you touch-u- p ever wonder why?,.. Hot dogs almost always come in packages of 10, but hot dog buns almost always come in packages of eight. What do you do with the two extra dogs? Or, if you buy another package of buns, what do you do with six extra hot dog buns? Credit card companies are willing to give you a card when you're a senior in college or high school, but once you are out of school and get a job you become a credit risk. Utah has passed laws' that mandate restraints for infants and seatbelts for adults, but you can still ride a motorcycle at Mayor Lawrence Yack presented Gor- die Harmston with a plaque on behalf of the Roosevelt City Council for the civic spirit and personal effort above and beyond the norm, Harmston has given to the city. paint in stock for five years. You usually dont really need the touch-u- p paint until after five years when your car . ' Cooperation was the real key to the success of the Rough Rider Days. With an outstanding amount of cooperation from community, business and residents the inaugural celebration called Rough Rider Days was termed a real success by all involved. COOPERATION de- fined as possession of a contract, cash register permit, receipt, or letter from a private landowner which includes the following: date of sale, legal or other description of sale area, children. All of the 175 commercials were not positive, however. Spots on says that if anyone purchasing from the State, BLM, or U.S. Forest Service, will receive the required permit along with information m how to get to the sale area. However, if they purchase from a private documentation bearing the landowner'a signature is required. If they buy from a retail firewood lot.they must request a dates sales receipt showing the name of the outlet .and the product purchased. land-owne- r, Consumer Information PRESENTATION shown, that when children view . nine-tonn- e. non-whit- has better programs such as "Mr. Roger's and "The WalNeighborhood tons" they pick up the positive behaviors portrayed. The two professors say they are pleased with the trends taking place in children's advertising. "We would like to see our study become a catalyst for other kinds of studies on the positive aspects of children's commercials. Stout says. "If we can show there are some positive things taking place and commend those companies producing these types of commercials, may be we can influence more advertisers to engage in commercials showing behaviors instead of aggressiveness and violence. two-to-on- outnumber become Other research however, the popular action figures often showed children acting aggressively and at times, violently. The RYU study also found that white male characters outnumber e females and whites side." said Mouritsen. "The fact is without children's advertising, there would be no good children's to children people. - DUCHESNE NEWS Loon e Einar and Mavis Carlson spent two weeks back in North Dakota. They with visited Burgess, Roy Mavis father who will be 90 years old, and her brother. Then they went on to Holliday to visit with Einer's mother who will soon be 85. She is Lillian Carlson. They also seen a sister of Mavis'.Nellie. Lang had her grandBis-mar- k. starts to get nut spots. . People continue to smoke, overeat and refuse to wear seatU..' .! belts, but they dont want to live ' within a thousand miles of a nuclear power plant. Rambo action toys are made for children aa young as three Lorria McKee years, but the movies have. an "R" rating which is supposed to predude anyone younger than 18 Margaret Ahlbom' was in Salt from seeing them. , Lake City this past week where Considering the. success record of most diet books, why arent they found in the fiction sections of bookstores? Why does Minute Rice take more. than a minute to cook?; stores are open 24 hours Nola Nelson stand for?); (what does the and why does Motel 6 cost S18 per night? I TRIDELL NEWS MONTWELL NEWS 1 1 . At the ward campout at Moon Lake the following boys rode their bikes home completing their fifty miles, Jimmy Betts, Gary Alexander, Chris Alexander, Carl Grimaud, Troy Nielsen. Bob Shaw and the following scouts left Monday for a five day fishing trip to Scofield reservoir. Gary Alexander, Jimmy Hunt, Jimmy Anderton, Carl Grimaud, Adam Hamblin, Ray Crow, David Abegglan. o Yamaha PHONE NEWS 722-513- 1 at these specials m - Yamaha XT 350 feeg. $2 .699.00 jMa 250.0Q' ' X W&pt OF Yamaha FZ ooo g: $3,1 99.00' saia 83.ooo.oo A Out the door tax, license, everything! Jonoaj neek only emo) $8,299,00 - saig$7, 999.00- - , thro July 2S Out the door tax, license, everything! Basin's Four Seasons Dealer Motorcycles Clothing Apparel ATVs YAMAHA Sales Snowmobiles Generators , Financing Available ' and Service Framdsen's Bee. Center West Roosevelt, Highway 40 Phono 722 - 2273 J she had medical tests. Keith Ikerd, Olympia, Washington visited recently at the Vincent Ikard home. Keith is a brother to Vincent. o The Vincent Ikerds have juBt returned from a camping trip to the Camel ot Resort with friends. Lennis McKee went to Ogden Wednesday on a business trip. Mr. and Mrs. Ricky Perry and Stina Ikerd returned last week from "Expo 86" at Vancouver, Canada. The Ray Haslem family spent three days thifc past week at the J. LeRsy Morrill reunion at Zarahelma Park in Morgan. Elizabeth Morrill and all eleven sons and daughters were present. The Dennis Goodrich family had a family party and cookout Friday night for Mr. Goodrichs home teaching families. Sister Una Goodrich has been transferred from Colorado Springs, Colorado to the California Fresno, Mission. She is working with the deaf people in the Monterey Branch. :u yzl & . Orinda Geo - anile ciav it sailing in Hanaii ten is selling in Roosevelt David and Jill and family of Farmington, New Mexico, Janet and Ambrose Martinez of Dorango, Colorado. They visited over the Fourth of July and went to church with their folks and visited with other relatives, o Carl Wilcken of Fresno, California, brother of Elden spent time with the family and then attended the Wilcken family reunion. The reunion was held at Cliff Mickdson Building in Duchesne July 5. 125 family members were present. Ovirta Hays Curfew of Jensen spent Thursday of last week visiting with Mends. She went to the Senior Citizen dinner. children, . A Bully Good Thanks To All Who Have Helped Make Bough Bider Days '86 A Great Success "PLAN ON US NEXT YEAR" Roosevelt Area Retail Mechants Committee ,1 |