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Show ' ,ii Sun Advocate Price, Utah Thursday October 10, 2002 IB meet cents V ' i r k 1 .T! Vtfh --rfv' ;v Vi. pr"; - - 's '.'7: ' &p ! ; .:'. .'' XsC'-x-v- - andh, JHjakmg, Camily, Style. imWi By KEN LARSON business and decided to give it a shot, she said, explaining that it was about this time when Dans job was on again and off again. We wanted a steady income and it took six months to develop the business, she says. I was driving over the mountain twice a week and thought if she can do it, then I can do it Lauffer uses phrases such as I think I was crazy, It took a lot of trial and error, it wasnt as easy as it looked, in describing her first few months in the business. With so many candle companies out there and most gift shops and department stores marketing candles, what makes the little shop in rural Utah unique enough Sun Advocate publisher Driving down a side street in Wellington one would never think that the little storefront squeezed between a laundromat andacarwash does business all over the country and is about to launch into international trade. But thats exactly what Castle Country Candles has done and as the business expands it reaches wider and wider markets. Paula Lauffer and her family own and run the business. Husband, Dan and daughter, Beth, along with her parents David and Lena Jones are all a part. Its definitely a family affair and was started back in 1998 when Paula was selling . to make the national scene? Lauffer explains that they take the extra step and its the fragrances that make the difference, alongwith the double pouring. candles for another dealer from over the mountain. I became frustrated watching the dealer run the - The best selling candles com ing home which is a baked apple fragrance, as well as the Victoria Secret line, scents referred to as love spell and endless love. Our candles are highly scented and our niche has definitely become our variety of fragrances, she states. Although Lauffer began through retail outlets in Carbon and Emery counties, with the advance of the internet, she is now selling her products all over United States and Canada and is about to launch her enterprise worldwide. Although they have 10 or 12 retail outlets in the area they are always looking for more distribuThe tors. web page wwwxastlecountrycandles.com reaches people all over the world. Candles make wonderful gifts and that is one of the main reasons they are purchased The wonderful thing about A Halloween Lena Jones creates some wicks for the candles. mar-keti- her candles locally hree generations of candlemakers pour this weeks unique candles. Beth Lauffer, Paula Lauffer and Lena Jones mix up a batch of lemon beny candles. candles is the wide demographic appeal, explain Lauffer. Everybody loves candles and they are as popular with elderly men as they are with young women. She explains that people still use candles to relax, such as during a warm bubble bath; to create atmosphere, when people add finishing touches to a romantic dinner, or make a room smell better, after someone cooks with garlic. Our king burning and double pouring formula make Castle Country Candles even more popular and practical, she ex- plained. But dont think that formula is going to show up in this feature story. Lauffer follows the industry's tradition of carefully guarding her hard earned secrets. It's a very secretive industry. explained Lauffer, who first found this out when she was on page 3B display of candles and accessories show how candles become the center piece for holiday arrangements. |