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Show I. J f ' . r . '. ,'t 4 Tuesday April 30, 2002 Staff edit! rial Water use is a personal responsibility By RICHARD SHAW Staff reporter dm annual puiasmni or tGam has begun. The debate about water, while actually a year round sport, gets to playoff intensity about this Vv6fl time of year. The first city to really address too problem this season was Helper. It began a coupie of weeks ago when the courted discussed the possibility of cutting the base amount of water people had to pay for and by have to make decisions that people wont like. They will have to enforce ordinances that are strict ' It's just part of living in the desert during a drought There will be those with water: people who have sec going up the ditch in the middle of If there isn't much it is expen- get water between areas of the state, between counties, between municipalities, even between neighbors adds to the de' bate, confusion and emotion. That last description, emotion, is the one that oftm seems to rule the debate about water and who should have it and who should not Thats because water, food and . these days, oil, are alt necessities for a community to flourish. A desert community without water wifl die on the vine just like a dry garden wil produce very poor watermelons. I . grew up on a dairy farm in the middle of a desert community. I remember many droughts, but I don't remember anything as bad, at least -- Despite the loss of Income and the hard times I never remember my dsd complaining about what other people did with their water. taken our. water to irrigate their gar-den and we needed eveiy drop to get our alfalfa and grain through the wanted and he could have (by fields where his very livelihood was shriveling up and he would just say lean remember my dad worrying him- self almost to death about what would happen should the water from the canyons above stop flowing. remember a poor harvest compared to other years, in everything town tomatoes to wheat I remem- frogsdry as a bone. I remember the flow of the Jordan River looked more like a near dry creek bed than the flowing stream it usually was. Even with the pumps on Utah Lake pouring water into the waterway, it still was as low as I remember it before or since. the years go for and populations and demand increases, we will all be responsible for what we individually doabout it Remember when you were in . ing. The teacher always said, Stop worrying about what your neighbor is doing and take care' of your own years old, so the impact of that years water shortage on my fathers business must have been very profound claimed the shortage, many watered their lawns indiscriminately, no matter the time of day. At eight years business. other media types, as well as the County-a- s like you. directors of two important agencies move and we are selling high school Better yet when they need what you in Price. Kathy Hanna-Smi- th was I fullH kiww on ranch a Coffer; ip they think off. you first representing tourism and Detynni well the importance of branding, or So just what exactly is a brand or Fielding was representing economic cattte. mark on brand Its putting your your identity? And what can be' development They were in a quana concept that makes sense to anybranded? dary and brought the meda or area one from an early age, if ranching is all we know that marketers together to discuss what Sure, products I business. But been have We be can branded. have your gone grown up it means to brand Carbon County from the ranch for many years and with Pepsi and Coke, Ghevy or Ford, But haven't we been branded albrandstill Wonder even Bread and Cheerios. although they practice ready? How are we viewed by the A word in the is brand is other what currest of the state and region? How do ing, popping up many people, omer smianons laiovy anaj ns anar-estirent and potential customers, think we position our county when it that an old idea or practice of your product or sendee. A brand comes to vacationing here or startstill has the same meaning. is made up of part fact part feeling, ing a new business or moving to our Lets start with the word. Its and part wed, over amplification. fine community. These two com- Brands exist because of the way mittees fool that branding is the an- very flexible, four can use it either as a noun or a verb. A brand can people make decisions. When faced swer and its time for a new image, a also be good or bad, empowered to with choices, humans want to undifferent look, a fresh selling ng point derstand, organize, classify, In fact branding is so flexible that it doesn't have to be a word at all. It can be a sin, symbol, logo, color, taste, frapance or even a feeling. In business parlance, the word brand is used in some interesting plify and evaluate their options. As ways: "My companys leading product has achieved number one nd brand awareness in this sim- individuals, each of us may fancy ourselves as a unique blend of wants, needs, thoughts, feelings and perceptions. So what does this have to do with anything? I attended a couple a marketing meeting weeks ago with a group of Editor:. . Joe Chin, 16 is a sophomore-a- t Central Bucks West High School in Doyiestown, Pa. On Dec. 21, 2001, while Christinas shopping with his mother at a strip mall in New Britain Borough, he found sfic crisp, new SlM bills. He would easily pocketed the cash without swing anything. Instead, he showed flic bills to his mom, and then they called 911 and turned the money over to the police. It was, Joe ail our community The ideas and concepts and suggestions filled the room. After an hour we had more ideas than 8V6T. But as simp as it sounds its not ' a home for their students our local college as thd next best step to their future. This is a complicated endeavor fou can imagine the words that were thrown out to deserfoe Carbon uximy aunng me meeting: strength, tha source, diversity, gateway, County, opportunity, and unity. The outcome of the meeting was to have a contest to solicit your ideas, the ideas of John Q Public. We want your input for logos or that can be used together or separately as we begin another phase of marketing our purity. Tha committee is looking for your pat idea, either visual or verbal that sfanply toils the state and world who we are and what we offer Entries can be dropped off here at the Sun Advocate in Price or that easy. We are selling our citizens on shopping at community re- mailed to: Contest 120 East Main, Price, Utah 84501. . . tailers, we are selling the folks from the Wasatch Front to stop here on their way to Moab, we are selling new industry to consider Carbon - If you have a good idea on how we can do a better job promoting our knags we want to hear from you! Help to be tamed over to the state. Awoman, who wishes tore- main anonymous, saw a televi-ao- n Honesty pays Maybe we can all team something from that . custom- praise or damn. Letters to the editor school and someone was concerned about what someone else was do- tot people who Bved around our form had green lawns and lush gar-dens. As much as officials pro- Growing ;i . . of years, but this one is as (fay as any we have had in a very long time. Water is a commodity we are used to having in abundance. But as from my families point of view than the drought of 1960. 1 was only eight market That's good, four ers not only know you, they . with another long drought There have been many others in that span ber apples that were half the size of normal and water holes in our pasture that had always been alive with a ' only worry about what we do with our water, not what other popple are doing with theirs. Now, 42 years later, we are faced I I . They could water their lawns all they , summer. A positive branding of By KEN LARSON too. the night because someone had Staff to Sun Advocate publisher old it was unthinkable to me that the taps could run dry. It must have been that way for many of the adults us are concerned about such things. I remember my father and two uncles who ran the farm with him I The inequities in be done, others just didnt like the changes no matter what the situation. going to be faced with drastic measures to conserve water. They will can pay the extra overage fees. Water is much like everything else: it is a matter of supply and demand. If there is a lot it is cheap, sive and hard to voice their minds, most against any kinds of change. Some had misconceptions about what was going to As the driest year in many, and tor me to remember. At eight few of and plentiful. restricting watering hours. Last Thursday an ordinance was passed doing these very things. A number of citizens were on hand to one in a string of four continues, more and more communities are ondary water will be able to water more freely than those without Others, more able to afford it will water as much as they want because they news report, and readanews-pape- r article, about the controversy. She called the police department claiming she had lost the money. She was able to give pertinent details that die police iiad not made public. Further investigation confirmed that she was indeed the rightful owner and the $500 was returned to her. Nevertheless, on February at the borough city halt Chief Sempowski handed Joe a large manila envelope stuffed wim cash and checks from; so strangers, including $100 from the woman uhadlosttfae money. There were also sundry n6fes with comments such as: 12th, tflKrightthmgtoda Even the police were some--. what surprised by Joei expres-ne- n of honesty.New Britain Po- Uoe ChiefDavid Sempowski told Bucks County Courier Times reporter Christine .Moran, I think few people would have done' what he did. Especially youfarasoo around the hoBdaya-fivery fan. people who would turn, over caslL.Jies to be commended During the next few weeks, in Bless Joe Cura. : the wafaTof two publishedno-Castj- Joe told reporters that he was tices that a significant sum of.. shocked at all the people that money had been found, the de- salt me stuff. IBs mother de- -: partment received at leakahalf-doze- n scribed the outpouring of apprecalls frompersons claimciation as that ing they had lost cash. None, Doyiestown Intelligencer staff ' however, could specify the writer Freda R.Savana noted that : amount of types of bills, so the when he and his mnthey fin. money remained unclaimed. It ished counting die , appeared that yodhg Cara would was $1,085 richer. And that be able to claim it, and the doesn't indude the $100 savings rier Times far January 21st re- -. bond fromborough council, two ported thatcome tomorrow, Joe, rickets to a Philadelphia Flyers CSiras pockets will be $600 game, a watch,' movie ticket, deeper.. Instead, however, die driving leaans and an offer far a borough sofidtpr informed Chief discount on a car. James Franldin Rinehart Scmpwskithatastate law might ; 'Price regime the unclaimed property v: i . , , e mind-bogglin- g. . - us Brand our Community I . i'.. .v - ' ' If, v'yV; r j The voice of Carbon Countyslnce 1892 s Addkoi: 845 Eori Main, Price, Utah. ; Telephone: (435) 6374732. . J'.Pta :(35) 63W71 ADMINISTIQM ' AiNMcr Kea Lanoo ' - AnvBMTgtNB :Seid chaafeof addre to 845 ; V. r: Patti OTtefl CUtslfledt, Lynda ' Rio Uah ' i: . : . qwd&tdi v deodUno: Monday . ! EMTOMAL ' 10 ,fa,IWlapublicatkWbdMky ta.Ttand publication. ' Ug 84501. " , I - ,.- ...I . 5p.cent per cojqr,S37 per year in Carbon and Emery countiea, S40faUtah andS54 outride of Utah per yearbymaiL - t I . I - i' ' v'ltabBorifan Na (USPS irned week at Price, Utah. Periodical paid at Price, Utah, and at ad& tailinc oHlff PO Bar 589. CmUb !l 174-96- 0) . 41 I ft HniM Monday - Friday 7 ,n pubUeHeu my U wpiuduMdlo with Ott nyw r wt ef Sf rt . . t i ! JWT e i PO.Qg.pC |