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Show THE ZEPHYR/FEBRUARY GUORC JUST A REMINDER--HOW be eae DEVELOPER MICHAEL LISS PROMOTED HIS MEGA-PROJECT As Cloudrock moves forward, with very little opposition from the Moab Community, I thought it might be interesting to remind Zephyr readers just what its promoter had to say about the project when it first became public. Here are some excerpts...J5 Cloudrock calls for three luxury lodges with 198 rooms, 50 condos and 75 homesites—lots would start at $600,000. According to the Cloudrock Development Proposal, assembled by the project coordinator Michael Liss and obtained by The Zephyr in 2000, the plan was stunning. It reported: Our intention is to create a world-class wilderness destination resort community in the American Southwest for people who enjoy the beauty and cultural legacy of the region. The centerpiece of this community is the Cloudrock Desert Lodge, an intimate luxury wilderness lodge that will set the tone and standard for the entire community...We expect our guests to return time and time again, finally deciding that this is where they want to build a second or third home...We plan to spend the time, money and creative energy necessary to create a real estate development that will deliver top prices. Many second home real estate purchasers are offen as interested in WHO their eventual neighbors might be as in the property itself. Cloudrock Development Proposal...2000 As to who might be a candidate for a Cloudrock future, the proposal could not be clearer: We will use a highly-targeted approach, planning intimate get-togethers at the homes of our friends and initial clients, as many second home real estate purchasers are often as interested in who their eventual neighbors might be as in the property itself. It really said that. And to add insult to injury to anyone with a net worth less than $10 million, the marketing plan promised that: Johnson’s Up on Top will be marketed as a vacation community for attluent families and individuals. The Moab real estate market does not currently serve this segment well, with most developments targeted to a somewhat lower economic bracket....the lodge and condominium units that will comprise this mesa village will form a dense complex in the spirit of the Italian hill towns like Siena and San Gimignano...The Phase III condominiums will be built in the spirit of the Anasazi Cliff Dwellings of Mesa Verde. As Cloudrock moves closer toward Reality, remember...we had this information FIVE YEARS AGO. Cowboy, always a Once a Cowboy... Bee Re fe aS ee TPOLEASTICENT ERooh. MOAB, UT 84532 The eee already evident aap early age. A395 257 5693 FAX: 259.5930 www.moabproperties.com (CQ) 435.260.8011 GO-GETTERG! Maunardl & Manco (H) 435.259.2339 will go out there and kelly@moabproperties.com | = get the job done. TaN taslel MASON (C) 435.260.2374 —= | anthony@moabproperties.com |