Show 'ii ' ' ' sftDOOtazzimigptinyi© OMAHA Neb ( APj — You may" not know jus name but Phil Sokolof has probably changed how you think’ about what you eat' '"' He exorcised fatty highly saturat- ed oils from your breakfast cereal He prodded you relentlessly to get ' your cholesterol tested H4 was nutritional instrumental in getting labels put on everything edible including your favorite candy bar Over almost two decades the 81 multimillionaire estimates year-ol- d ' he has poured about '$ 1 5 million of his money into his mission tq turn v imiund American eating habits Though Sokolof himself may not be a household name his work has touched nearly every household in the country Adiminutive retired businessman who wears simple suits and big glasses Sokolof rose to : prominence in the nation's nutrition- al Held in the late J980s and early ' ads 1990s fcv his trademark full-pain newspapers around the country One carried the headline ‘‘McDonald’s Your Hamburgers Have Too Much Fat!” Another took a swipe at the dairy industry’s label- ing of 2 percent milk as “low fat” model donning a with a plus-siz- e " milk mustache below the question “Would you let your child eat 9 : strips of bacon a day?” “I’d still like to reach more people with messages” Sokolof ' said in thd office of his Omaha- based foundation National Heart " Savers Association Founded in 19X5 Sokolof ’s orga-niatiis focused on improving the nation's cardiovascular health ' Inspired by his own heart attack 19 years earlier when he was only 43 Sokolof started Heart Savers not just - : ' exercise: "We owe him a great debt as a country He actually stood out and backed things at a time when people were dragging their feet’’ said Dr William Castelli director of the Framingham Cardiovascular Institute and former leader of the landmark study of residents in Framingham Mass: that coined the term" risk factor” Sokolof entered the business world constructing small homes He identified a metal constructionpart he felt " ' he could make more cheaply and in Co started Phillips Manufacturing 1955 His heart attaCk came in 1965 Though he exercised regularly “before it was fashionable" a diet characterized by greasy foods is what almost ended his life His cholesterol level was 300 -- - higher than heart-heal- ’ '' ge 200000 people Improvement after as a means to charitably spend his millions but also a mouthpiece to preach the gospel of good health and ': : i' i C8 — The Herald Journal Logan' Utah Tuesday December 30 2003 ' ' life-savi- on Z - said th ' He took the campaign to Washington in 1987 testing an estimated 10000 people on Capitol Hill over five days and establishing April as National Know Your Cholesterol Month In an effort to persuade food makers to remove highly saturated trqpical oils like coconut and palm oil from their products Sokolof mailed thousands of letters to indus-tr- y officials receiving only a few replies Calls to the companies weren’t much more successful' Deciding that targeting the company’s reputations may be a more effective tactic Sokolof sunk about ad $500000 into his fust titled “THE POISONING OF AMERICA” which pointed out the dangers of tropical oils and pictured the products that used them When he called up the companies ' after the ads started running “they would put me through to die vice president” he said Oneby one foodgjantslikeGeh-- eral Mills and Procter & Gable capitulated pulling the oils from their products “His ads were so strong so candid that they helped move the issue” said Michael Jacobsen exec- litive director of the Center for Sci- ence in the Public Interest A series of aids followed culminating in a 1990 campaign to bolster full-pa- what the American Heart Association ' today classifies as high risk The experience sparked his interest ' in cholesterol and the need for the public to know more about the dead- Jy artery clogging substance' His wife Ruthie who taught blind preschool children and died in 1982 inspired him tq take his charitable ' work directly to the people “Even though writing checks and giving away money' is worthwhile it does- n’t compare with hands on” Sokolof said ' " Approaching his new task with the same zeal and innovativeness' as his business Sokolof kicked off his efforts in 1985 by organizing a cho-lesterol testing campaign in Nebras-- ’ federal legislation ka That grew into a two-yetional labels Instate campaign that tesled : : the first year in some of die toughest cases which he personally counseled showed the project worked “You can't count them in num- bers but you know what you’re doing is helping people” Sokolof r Phil Sokoloff B1 points at newspaper ads during an interview in his Omaha Neb office Sokolof rose to prominence in the nation's nutritional field hi the late 1980s and early 1990s by placing ads in newspapers around the country hi an ' effort to persuade food makers to remove highly saturated oils ge full-pa- The tactic worked which Sokolof calls his greatest triumph “That is an oddity or that is a fluke because you just can’t move I didn’t have the power Congress to do that but I had the power of the ads and the interest of the people” v requiring nutri- - ar 'APphote' '' Two years later Sokolof sold his ' ' Sokolof said company “I decided I madeenough money” said Sokolof who then dedicated himself to Heart Savers! Despite his successes' Sokolof acknowledges that his message has yet to be reflected in Americans’ Surprisingly the bill’s sponsor Rep Henry Waxman of California said Sokolof never contacted him to let him know the ads woe in the works The congressman said the ads were essential in gaining public sup--' port for the successful legislation show He “He was a one-ma- n cared and he was willing to fight for ' what he believed in'” Waxman said health ' Nearly a third of all adults were almost 59 million people Nation- rated obese in the 1999-200- 0 id Health and Nqtritiop Examination surveys based on body measure: ments Nearly of Americans live with cardiovascular ' ' disease according to the Centers for Disease Control and Prevention -- ' one-four- th to wedding staff the longjist of advisers and ' Randi Kessel knows just what suppliers that make getting : she wants to see in a married a $600 million a year wedding ' fit ilersclfi hioking industry she said gown bride-to-b- e The Looking good in a gown and her fiancee have not set requires something other than the typical aerobics class the date yet and she doesn’t ' which specializes in trimming does havea have ii personal trainer and a pounds and toning legs butts15 and ahs Thq benefits of those ' lose 10 to to pounds ' gcal: workouts may impress the Like many prospective : ' - brides York City " grwirri but for the most part Wonluh is knuckling down to they tire hidden under the a new commitment to exercise gown ' so she can fit into the size she Strapless dresses that reveal the shoulders and arms are hot ' Wants Kessel who describes heriiell'as V5 feet OK I'm sellers and that's where upper ’’intends to drop p body weight training can front a sie4 ta n size 2 before sculpt and define: ' ‘‘If you ask a biride the No- ' she selects a gown 1 : Just us important site thing they will say' is ’1 " thewant in all frt nice arms’’’ said Stic intends tube will' that her (he of Fleming a NeW York City gown parts trainer who developed the show ol'iV Buff Prides workout routine' The typical bride reassesses ' her image and projects a pje-highlighted in her book and a '’ : tureif what she thinks hetlife : cable TV series Kessel’s case That's tjriie in should be on her wedding rjny said Antonia van tier Meer ‘rye alWays been doing carr dio hut Tcan't (ki weights bn editor in chief of Modern Bride inaga’meThat’s why my own' she said - She works with iraihicr persiNial trainers get added lit Washington iap) : showing up for workouts For some women this takes a lot of support “There is one ' (client) that is a tough case She can’t change her lifestyle she said basically!” ' As the wedding date approaches Onyango also becomes a counselor "My ' other bride isin the panic stage” she said “She doesn’t feet sire’ll fit into her dress’:' What happens when the smaller gown still doesn’t fit? V Onyango remains upbeat “If ' your personality is strong: and you are confident! you wifi make anything look good” ' Z AP phOtO v The bridal shop can work " Bride-to-bRandi Ke8seicenter runs' on a treadmill with trainer ' on the rest ' : “You' have can a in York New Mi at Club New cap the Maiy OnyangQ watching ' Sports halter lace a ? York Like many prospective brides Kessel is knuckling down to sleeves sleeves” said Mara Urshel exercise so she can fit into the size gown she wants' owner and president of Klein- feld a giant bridal emporium Mary Onyango ina Buff weights twq days later you’re in Brooklyn Brides program at a NeW York going to be very sore”: She takes issue with one Manhatuses in said Clubs She Sports Onyango lightgym tan- goal: reckless optimism on the weights and many repetitions ' It’s Women new tq weight train- - fa firm up the muscles without part of the bride-to-them take ing special handling: making larger “They don't like heavy V Onyango also encourages ‘ clients to eat right arid to keep weights Once you raise the? : '- : gow-rihutsh- the-Ne- K : lbur-eleve- ' : - be ' SymptomsJnT ' pain' in the jaw and surrounds mg areas limited movement of the jaw or difficulty open-- ? " ing bivlosing the nniuth a locking of lhe'jawinio the ’open 'or closed position a change in bile or a' feeling that ' bite is "off" Others archT as obvious ! uch as symptoms earaches and pain ' in' the face! neck head ami ' ' " shoulders As a result diagnosis is' sometimes difficult “Its somelimCs diagnosed ' as simply an earache a migraine headache muscle tension or a sirius infection" - - Swetfogonthe sideof theface - the pain is accompanied by popping or clicking in the jaw-il TMJ disorder is a likely - ' -- ' ''' : - : a ' tions about trauma past ill- - ' pesses stress and medications " the patient has been on: ' times '' Lowder then performs a set Johnston started this treat-- A :' nrent in of of the joints and Apriland now wears ' the mouthpiece 'only at gathers information on the She has been amazed at the vrange of motion in the' ' results process determining if there is "There is still some occaany (rein popping clicking or sional popping” she Said “but grinding which he listens for : with a stethoscope He also no pnin’’She was so impressed that palpates the muscles around ! the TMJ as well as the head ': hef husband even got ai and neckmusclesand anaat night to wear mouthpiece to bite prevent grinding lyzes the way' the patient’s ' ' - fits together “After every adjustment my This full exam costs $300 neck and face felt different” and in Utah at least is not she said “Every time I went I covered by insurance but justfel like ’Ah that feels Lowder also offers a less better intensive evaluation for $85 Now thSL she is back to nor-m- al wlrere patients can at least get Johnston said she feels their questions answered confident with her decision to A variety of approaches can go with the splint treatment ' “It was so worth it” she help correct TMI disorders Said ranging from improving pos-- nitt ' A muscle tension diagnosis hpwever isn’t far off “A huge part of the pain is muscle reated” Lowder said “It’s like getting a char: ’ a : liehorse in your jaw" r! : ' it that can fact the Despite be mifaiagnosed Lowdersaid it helps him if tire patient has already been to another doctor and ruled out any other poten- : tial problem Once a patient has been referred ro Lowder he has the patient fill out an eight-pag- e history which involves ques- :' : ' ' A 11 '4 Vj D' - - v ' - im-i'-h 4OSOOM SI4 PE (Q Ta0-3tf-Bi- 10 Cuba flooding atMcSooNr u it m4W7iu a)fnaImhmrn Ammi m Unmi Jr id ijiitiA 7:10-9- 8 Matinees All By Tlw Chopw radio ra DaHy i v Station Agnnt w 030 W 1CX My Pravldra Lard Of Thn KingsMMONT 0DEiT SO’JNQH BROTHER BEAR Dally tmmandw S200 ii T -- LOG AN (ART CINEMA) Noritl Main ridstar 793 And STADIUM 7 GPEmT SEiTS WHltaMA' 0 PEAT Lord ISM Seats $2001 lit aci 9 9aoN4ad Tbc Rinas Off Tk MS-I- 18 Pn Srt ISSOaw 418 Ms AmsKs vf ItaMM RalM Mona UsarimSaiila n ift tuft a-- ftcppflawr jgftdfvif SomartiioqV Oiv IM SIS ftft-IS- I '- '' - ft Sul MIPMOUt t: -- ? ' ftja8 Samurai m M dCP 700 VMtNQMrtlll Tortillas MOVIESt5 ' :' Bagels Bread ys cul--pr- ' UTAH 1752-307- 2 'ADULTS S3 00T CHILDREN Ml hih lit I xn I - : - hfi 'said-- - S ' Lowdersaid don’t work antibiotics and If ture to surgery! but the one ! ' Lowder and mbstolheFTMJ: experts most readily recoin- - ' mend is occlusal splint there- : py wearing a small clear that the bit mouthpiece coyer ing surfaces of the teeth and ' allow the jaw to rest while overriding any negative effects of disharmonious occlusion Lowder generally ' has his patients wear their mouthpieces 247 for four months y Some patients haVeto pat with them in but most don't After the four monthsthey ' : generally must continue' wear- -' ing them at night since many people clench and grind their teeth in their sleep Lowider also recommends that patients ' wear them during stressful - Neck shoulder or back pain - ' ' Facial pin Umited movement of the jaw or difficulty opening ' the mouth A locking qf the jaw into thebpenorcioeedpoei- v tk "?' A change in bite or a feel ing that bite is “ofT ' ' : ke : ' v HpHin435r733-190- ' " ': Headaches fain in the jaw joint and surrounding tissues : including the ear v' V ‘ Continued from Cl Onttre Net: duyt bnoesr nupjwwwHiiT- bridescom e: : TMJ easier to take in a gown if the exercise program works than to add panels and perfonn other expansion tricks if it does not she said “A girt will say ’I am a iize 12 on the chart but I want you to order me a size 8’” Urshel ' said “We know 90 percent of the time that will not be the Z" case"- ' v' y " Lord 2450 North Moi n Ttw Rings Off ps-ss- r lulls' Hot Cereal Cold Cereal Mona Lisa Smlln Ftetq 1 300 North Main Behind CmMaILLmA Asdfta iso By Headquarters SHANGRI-L- ' North Maim ! 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