| Show The Herald Journal Logan Utah Monday April 19 2004 — C5 SHERMANS LAGOON News shows don’t feel burned by false story XIT thevotes are almost THERE ARE SOME QUESTIONABLE BALLOTS M ANP AS Mf SPEAK OUR COMMITTEE IS TRYING TO INE VOTER INTENT ALLCOVNTEPANPITSA TIC BETUEEN FILLMORE ANP HAMTHORNE FOR LAGOON MANOR NEW YORK (AP) — Morning news show executives say lust week's apparently false story of a missing Wisconsin student won't make them reluctant to cover such cases heavily again The attention given to Audrey Seiler's two-da-y disappearance offered a textbook example — some might say cautionary tale — about what makes the morning shows different than other network newscasts Two days after police found the University of Wisconsin-Madiso- n sophomore unhurt in a swamp they announced that she had faked the disappearance that had attracted wide attention “It's not like it wasn't a story" said Michael Bass executive producer of CBS' “The Early Show" “The fact is when it turned out to be a hoax that was a story also" In their feature and interview segments last week the ABC CBS and NBC morning shows spent more than twice as much time on the Seiler case than on any other story — includ- ing the gruesome killings of four American contractors in Iraq according to the Tyndall Report which monitors news show content NBC’s “Today” led the way with 29 min-utand even sent news anchor Ann Curry to Wisconsin to follow the case In contrast Seiler’s case was only the 1th story on the network evening newscasts mostly because ABC spent four minutes on it the Tyndall Report said NBC's “Nightly News” gave it a minute The “CBS Evening News' didn't mention it at all Even though the evening and morning shows are much different broadcasts — a news summary versus two or three hours of : news and entertainment — the difference is CATHY WHAT 6 IT NOW? " FEELINGS"? ' Awener? cmmvieaf? AACK! X KNEW IT! JCKV SU83ECT ! "MSHUME? ’swear? "CHILDREN" IdW SUBJECT! ? ’ROMANCE'? WHAT?? J AP Photo : BEETLE BAILEY es 1 most-cover- ed top-rat- HAGARTHE HORRIBLE ed striking MG 6t&pp 6LBBPM RAG TM MORMN&J! ICSCb PEANUTS WELL FROM A PI5TANCE THEY'LL NEVER KNOW IT'S CARP0OARP H" MOTHER GOOSE AND GRIMM the The primary reason is that women-arheaviest viewers of the morning show and the juiciest target for advertisers “Whether you're a daughter a mother a sister or a grandmother these kinds of stories — where a parent is on television speaking oiit in anguish about their missing child — will appeal to you’ Bass said “It's hard not to relate to them We certainly fee) that these kinds of stories hit home with the audience we’re targeting” Bass’ show actually spent less time on it than ABC's “Good Morning America” and about half the time as “Today” ' “Is it overplayed? Unquestionably" said Eric Mink a media critic and cdumnist for the St: Louis They're more human interest stories than newsworthy ones he said Viewers should wonder what is being left out of the broadcasts because of the time devoted to this story he said There's also a danger that overplaying these stories can Create an unwarranted unease he said “Do people worry unreasonably?'’ he said “Am I afraid that my daughter is going to be snatched or disposed of while she is away at ' school?” Morning show producers believe the cover-- : ' age besides appealing to viewers also pro- vides'a service: By quickly publicizing cases of missing people it might helplead to their safe Post-Dispat- ch : Best sellers 60 SEE "Ml YOUR FATHER TO A MOVC VOLUME T0M6HT ings” SttA -- REALLY AWESOME AWESOME AMAZINGLY Z" TS : HOW WOULD YOU KNOW? 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West understand ' ably leads the club king Did West have a more productive opening salvo?': ' South won w ith the club ' ace drew trumps' and played a diamond to dummy's 10 ' Unfortunately East won with the jack and returned a club - Video-- ' 0 “Past Present & Future'- Rob Zombie V 4 "Texas Chainsaw Massiic'fc (2 Disc Widescreen Edition)! New Line Home Entertainment v 5 "The Rundown (Widescreen!" Universal " Studios Home Video ft "The Rundown (Pan & Scan)''lni versa! ' Studios Home Video ' ' 7 "Texas Chainsaw Massacre (Special Edition)” New Line Honie Entertainment 8 “GothikafPsin & Scant' Warner Honie - & OfTThe Record” Shakira ' 3 “Crime Fly With Me” Michael Buble in Texas” Linkin Park 5 “Barbra: The Concert Live at the MGM Grand' Barbra Streisand6 “Road Case” Kenny Chesney 7 "Part II" Lil Jon & the East Side Boyz 8 “When the Sun Goes Down” Kenny 9 REAL LIFE ADVENTURES Entertain-men- t sjon: ' ' : Many of the stories that explode into national consciousness on both the morning shows and Cable news have some kind of twist In Seiler's case it was the surveillance camera video that showed her leaving her apartment house in the middle of the night Bass said ' A ready supply of family friends and authorities willing to talk is also fuel for television ' When it became clear the Seiler case wasn't as it initially seemed the “Today" show quickly switched gears The show interviewed a woman whose sevierely depressed daughter attempted suicide a few months alter faking an abduction said Tom Touchet “Today" executive producer “I think this story can be valuable in it much different way than it started out to be" Touchct " ' said John Walsh host of Fox's “America's Most Wanted" said he sent a crew to Wisconsin when police began searching for Seiler' His crew's immediate suspicions caused him to drop the story Walsh who has spent two decades trying to get the media to focus on missing people said he hopes Seiler's case won't hurt That effort' “I don't think they'll backoff" he said “I hope they don't It would be a terrible video -- -- Chesney Watcom Ross said she would provide a similar level a missing person story “even if me showed they do nothing for the ratyou of coverage on 2"Liye Of DRAGGING - bor" Weekly charts for the nation's most popular videos as they appear in next week's issue of Billboard magazine Reprinted with permis- - FOXTROT I'M THNKMG return The Elizabeth Smart case is the first example they cite in saying how intense publicity can lead to a happy ending “Alter really think our viewers and all American citizens want to be deputized” said Shelley Ross executive producer of ABC’s “Good Morning America" “There is a new vigilance in looking out for your neigh- The Associated Press By INSIDE THE CARTOON ACTORS STUPIO Audrey Ruth Seiler 20 is shown in this undated family photo Morning news show executives say the apparently false story of Seiler a missing Wisconsin student won't make them think twice about covering such cases heavily again ut j'i 'i 'll '5 11 3 -' ' : diamond ripening lead A t) lil Declarer was unlucky hut Jk'Z'k i sometimes one must' ignore fiist--- ' tt'rsl A A 5 2 techniques like tak- ' and Finesses ¥ 7 fi'3'2 to I) leading up ing ' ' K J 8 4 3 : honors At trick four South ! 8 K Q 9 lrtfi j should have playedthe heart 'South king from his hand!: “ A' A'K Qj'fii'-West wins with the ace' and ' V shifts to a diamond but " 9 ft i s' declarer calmly Finesses East wins and returns a club South ( : Dealer: South ' ruffs and drives oiit the heart " Vulnerable: Both queen Then when West leads jSouth' ' West North ' Bast a second diamond South can Hass2'-'- 2 A 'f' I A win with dummy's ace and Pass '4 A Pass Pass cash his two heart winners ( fpening Toad A K discarding dummy's last dia : ' ' - : -- - 1 : Kj'it (f" ''A : -- - r ' ' ' ' -A |
