Show isEamsunm TS Networks and advertisers mining gold from NASCAR billion into be sport in 1999 and bat investment seems to have been money wel spent According to a recent survey NASCAR Ians are far rednecks anymore The iust y 1 j fans ot other profession-more loyd to meir sport ffxri By Timmy Dorman TvDtU Ftilm ant V mnJy a lopond Auto racing ?port o amconM pnman non KlnlbflllnnnHM “9°' trh nam“ and RhJvJ RaU were known only Mason-Dixon line of soub be today stars such as Jeff -I r uoraon loo ramnarw ana 100 xncn aro rBcog" nized aH across America The exposure bat auto racing receives on at least one network or national cable channel each week dvuwwtnrtrtkn come a whenbe first NASCAR race was shown live in to entirely on nanonai Byron Lee Petty dlp0dl(w£i tnnuwlr1070 bey WOuld over a rTjT"’8 The enthusiasm Li "T? - - oean-c- ut U - - heroes and making therr cars 1 rLntftrJJ irj KJ on This noisy carnival atmosonere oddoois riot only ii The identity of the featured celebrity is found within the answers in the puzzle In order to take the TV Challenge unscramble the tetters noted with asterisks within be puzzle ACROSS 1 Whose Line Is It Anyway? personality America i'W-’5 Lorenzo Lamas series 8 Broadway bat about 40 percent of those attending NASCAR events female Children are : Long-runni- HR 9 Actor on The West Wing bis (2) exempt push marketing either NASCAR arid Fox have teamed up to create an animated show called be And bese fans don't just sit home and watch be races on television inte’W AtSajnrodhndM In fc bp 20 1999 17 ot LruJ Ln Aa 61 616 UVW60 Ck anjmKaKodallh1p0rt 616 SpOft ”w IOC010 ion liese youngsters are otteiicfina wib a program tilled w sSai n1rns2 r mA M last toe tor me ngnts to oraoocoii ns races NBC end Fax offered a combined bkf of $28 billion i ossu to grab bose nphts i bey woukW stand seat j- toconwan u Aapli jmmhmL bat allaws fans to customize their view of nr i x rorexampteaKickylcudatonmaywaicnmeerinre and hear his in Rudd's ran fan cameras iA-l-Sdfcnaw- EELKtoTwhMUMSnfnim i “mra "(A ond rac "& NASCAI T “ expng todoiogy 9iat would Im(J timing and icon ' W(Wwiwisoh M) UUI to joiAtV ( I I I MMl mV! b 'i j irr MO w wmM UMS V I (hiikwmriwiBioo htW fc ri iHI I liMT mM) ! V 29 30 31 Spol 32 Kimono aooeeaoty 33 Spaced monogram hR'83 36 ThoWIndeof 37 Go astray 39 How ManyaMBkmake 4a WOrd in w Otto of Mancie's series MOerdt The Drew Carey Show 2 Routs planner famiariy Double-Ti- n forerunner 1 a iW i 2A DOWN hum-beco- vaSDn5B’wCj Hrfr ytt CM 24 KlngotQueene ation wHn racing Sponsors have always played a r 6Momianon immecfiate- - rac6 influence role and bmr m is moior racing future in cn be bing is happ c ly noticeobleto evenbe fromrts h naSCAR a kmg way Those bl beginnings in Deltona Beach Fla n mgposter boys far beir sponsors first organized races were run on Daytona's beach- Ift become routine far a race winner to thank Iws ondhtobetimedtolalceploce and don a company cap before even dknb- ipon to beNwjn h b ma out of his car Sioorisora pouted an estimated SI 2 ly Jane Curtinsitoom Thousand Man Faces ’57 Cagney Wm Hutch's partner Stark Rearing a Good Inok ’59-’6- 1 quizohow Hate or King 36 Montgomeiyforone 38 1966-6- 9 advsntuia series 4a Dick Van Dyke’s rote 41 Tima period 42 Arthur's portrayer on The rf G 2) : 23 164) Ben Savage's rale Big name in golf MetropotRan problem Fraternity tetter 22 Teri Hatchet's role Johnson 25 26 Uke Cosby’s boyhood toendAtoeit 27 Vicki Lawrence’s 83-8- 5 series rote 28 Wya’szone 30 Tom 800(00 rote on Murder She Wrote 84 Paul 34 flat Rodriguez sitcom 35 Certain retrieveis for NwOreSlBQ 61 b? fa www vwwiim NASCAR f85-’9- 9 Old Olds 10 Bobby the Bruin 11 Conrad or Powefl 12 Begley and Begley 14 Actor Cronyn’s initials 19 Hargitay o( Law 8 Order Special Victims Unit Caesar Show £60-- 16 17 18 21 x j birth: atotor 7 Role on 77q Gokfen Girls 2QJ Working It ’56) 15 The r c Of (Klffn fOQflQ Will I6QImIC COUlpUVBr i 6101116111 66661 W6 SpOnS NASCAR Winston Cup Series races fawi time This exptosron hrarft gone utwoficed tby kLuiim naSCAR events In nfsssJrS AM the 13 He Way '51 film Winters Shelley 14 The SMnerShow£49- - "NASCAR Racers' which combines be l" 5 Dharma’s mother 6 Buddy Ebsen’s state of W aren't from total gross viewsnhip of NASCAR in 1998 estimated at 190 million MSCMtmai in 1998 l otracPtion-a- male fans but also to their families as evidenced by be fad that v most sources estimate sport behind only be NFL As a matter of fad ham 1994 to 1998 television ratings far motor' sports increased wiwaiaivw wi nrw 09 (II spectator jlfLJ notod K ed 6MOTS Q j seen NASCAR Winston Cup racing become be second by 26 percent wib 3 be fans has also spawned a huge and advertisers are fueling bis unprecedented growb spurt which has most-watch- e buy be pToduct of Q NASCAR SpOtlSOT brand In comparison only 38 per Television executives television sara survey sponsors I x II row-visi- £ S’ ’ ly to be American Southeast is now riding a wave of popularity bat has turned it into a national phenome- - Robert "Rad 3 TV CROSSWORD 4 Series for Mtehael i MU IV T vikn m Michele j fl jn r t:C Vi niil it j SC1 nul 'atqUwir JLrf-- i aaiMIOt |