Show Cover story DINAH! — her fabulous golf tourney airs April By Edcar Penton HOLLYWOOD - Six years ago a golf tournament came into being that chunked the course of women’s Rolf It added impetus to the upward mobility of all women's sports as it drastically changed the lives of its participants That tournament was the (!lgate-l)inaShore Winners Circle Chamh pionship This year the seventh annual such championship will mark the richest tournain all of women's ment from Itancho sports Miratc Calit "The first tournament established the first uumcn's four purse to top SlOOlMKl times greater than the average I idles Professional I lull Association's purse for that period This year 74 women -- lie emnpetmg for in cash and prizes" notes I linuh Shore This year's event will be telecast live during the final two tourney days Saturday April 1 and Sunday NetApril 2 on the NIU’-Twork David It Foster ehair-ma- n and chief executive officer of the Colgate-Palmoliv- e Company is the cre golfers w ill ative genius behind the success of the tournament Foster a devotee of the sport itself is head of an organization that continuously studicslhc needs and preferences of modern wom- en "We have always been in constant search for new means to reaffirm this hence our decision to take a stand in the deserved recognition of women golf champions through a tournament that elevates women's awards to a more equitable level in the entire world of golf" Foster says That tile prestige of the concern 'o O O 0:30 700 00 O 0KANGAROO ((daytime)) (UNTIL 3 30) 00 O 0O VILLA ALEGRE BALDERDASH O HOTEL MORNING GOOD O AMERICA 5:00 OS'S COMPANY OO ONE LIFE TO LIVE FACTORY INDNITY O IEXCTHUR) KALEIDOSCOPE O LITERATURE CAPTAIN 12:30 Q O AMERICA ROOM O ROMPER SESAME STREET 1:30 1:00 0) PRICE OF 0O0 WHEEL TATTLETALES IS RIGHT FORTUNE 00 KNOCKOUT 0U O PHIL OF LOVE ' LIFE DONAHUE SHOW O FAMILY FEUD 0GRAMMING (D 1:00 200 OO OQ O 0GRAMMING PRO- (UNTIL 1130) MARCUS WELBY 1030 SEARCH FOR TOMORROW O O 00 AS TURNS THE SURO VIVAL KIT (FRI) KALEIDOSCOPE OF Q LITERATURE O SQUARES O AS THE 0 SCHOOL 2—The Herald IN -- PRO O 0o o 0 OOOOONEW3 o 0 0O O O O 0 O 00 STAR TREK THE HERE COME BRIDES ABC Alleracnooi Special (WED) TURNS 1:30 SONS (S3) UPDATE IN OUAUTY O PARENTING (MON WORLD O MY THREE 0CBS NEWS O "The Night The World Exploded" (FRI) HOLLYWOOD ONEWS Q Guaher’ (THUR) 3:00 O MARY TYLER MOORE BEVERLY HILLBILLIES PROELECTRIC COMPANY GRAMMING (UNTIL 3 30) 0OVER EASY OF KALEIDOSCOPE LITERATURE MISTER HUGEHS ALL IN THE FAMILY FOR TENANYONE NYSON (WED ) EVENING PflC CD CRAMMING (UNTIL 300) DAYS OF OUR LIVES MATCH GAMF 0:00 EDGE OF NIGHT CBS NEWS MOVIE "Goodbye My OZOOM MUPPET SHOW Fancy" (MCJN) “Stop You' 6:30 re Killing Me" (TUF ) Guest: Peter Sellers SerriM" MARY TYLER MOORE “Operation (WFD ) "Caged" (THUR ) CROSS WITS CONCENTRATION "Operation Pacific" (FRI ) CONSUMER SURMATCH GAME VIVAL KIT (THUR) SEVEN SCENE MIKE DOUGLAS LEHRER MACNEIL FAMILY FEUD REPORT MOVIE ‘Manhunter NCAA BASKETBALL 7:00 IMON ) "China Coraair" NBC CHAMPIONSHIP (TUE I "Voyage Ol The Sports will provide live Yes" (WED) "The Big coverage ol the NCAA GAME 0 ALL MY CHILDREN OOCONSUMER 11:30 5:30 WORLD GENERAL O WORLD Family Classics (TUE) Studio Sea (WED ) Rebup Once Upon a (THUR) Classic (FRI) COM- O 230 (I RYAN'S HOPE OQ GUIDING LIGHT O O 0 O PRO- Factory Infinity THUR I Consumer Kii Survival (WfDl For Tennyson Anyone (FRI) TO SAY THE LEAST 1000 YOUNG AND THE RESTLESS 20000 PYRAMID SESAME STREET 11:00 O 0 0 01 130 0Q 0 h 0O O MATCH (UNTIL 130) GUTEN TAG (MON) (TUE ) QD MUNICATION ANOTHER TROOP VARIOUS PROGRAMMING ABC NEWS MISTER ROGERS GUTEN TAG (MON) OF HOSPITAL HAPPY DAYS OO COMPANY O ELECTRIC MISTER ROGERS 1 30 00 0Q OF 0 SESAME STREET JOKER'S WILD O GUIDING LIGHT ONEWS ALEGRE O VILLA TYPEWRITTEN CBS NEWS MORNING GOOD 7:30 00 O 1200 ONEWS 0O TUE) VILLA ALEGRE UUAS YOGA AND baaketball championship from St Louis Mo (2 hra O GOOD O Thelma la ecstatic I TIMES when her lira! play la chosen for until ahe production discovers tha "catch" O LUCAN O saves the llle of a Lucan young boy and later learns his deed has Imperiled Ihe JournalValley Viewer Monday March 27 1978 The success of the tournament parallels the success of DINAH ! the daily series now in its fourth year Recently 20th Century Fox Television which syndicates DINAH! and Winchester Productions which produces the series agreed to extend their common deal for an additional five years The series' quality has never been strained Dinah Shore remains one of the talk-varie- ty most stars revered television She is the Fminy personality still active She continues to reap honors her latest kudos being named Person of the Year designated by the Television and Radio Advertising Club at a lunchAward-winninge- st eon in Philadelphia The success of the show is ail extension of naturally the charisma of its star And locations have ranged from California to Australia with regular originations from Ijis Vegas The ability to attract stars who larcly do TV remains another factor in the show's Rallet dancer popularity Mikhail Raryshnikov Richard Burton lames Garner n 00 O tin OVER EASY STUDIO SEE BABY I'M BACK incurs Ihe wrath Ray of hia estranged wife when he lakes their children to Ihe race hack and young Jordan comes home blq winner O MACNEIL LEHRER REPORT 0 ONCE UPON A CLASSIC "Lorna Doone" Episode Four An envoy tor Ihe King la dispatched to bring John Rldd lo London to appear before Chief Justice Jeffries John is ordered to act as a spy among hia own people and report any 8:00 (M) CBS ON THE AIR O QCalibration Of SO ’A Yeara’ par I've ol ihe youth's entire family Guosl star' Robert Reed 160 min) YOU MISTER ROGERS EMERGENCY ONE 4:00 PRICE IS RIGHT GILUGAN'S ISLAND DINAH STAR TREK SESAME STREET ABC NEWS 4:30 NBC NEWS 5:00 BRADY BUNCH :00 big big big gallery she’ll play the rest of the course at Sean Connery and Rudolf Nureycv are among those who fall into that category made memorable appearances with Dinah this year who Another source of intriguing entertainment has been intermittent the "Happily Marrieds": "Oscar Winners" and others the show in However every way reflects Dinah's love of sports "I love spoils” says Dinah "If I may speak to other women I think sports have just got to be a part of our lives We have to start taking Ix'tler care of ourselves "I lead a very active life and most of my social life is built around my sports golf tenuis" continues and Dinah "I feel lietler I look better I have a different perspective when I am involved in sport: you are closer to being a whole person when you lead a broader life" Whether you're a golf fan or a girlwateher you'll lind the Colgate-Dina- h Nrwsi-Am- CELEBRITY O O MASH Charles finds another way to annoy Hawkeye and BJ with hia obnoxious habit of topping Iheir every story O O MOVIE Shore NIGHT "Little Ladies Of The Night" Stars: David Lou Gosselt Linda Shunned by her parents and unable to get help from the police a teenage runaway is drawn Into lha hard world ot pimps and proatitulea (2 Soul Purl hrs) CONSUMER SURO KIT VIVAL "Second Calculators Homes ls Medical Insurance" of buying a second ad home money-savin- g Thla broadcast will avanlnga praaanl with comedy George Burnt Lucille Ball and Arthur Baa leading a delightful baggy pania dance number Hosla: Walter Cronklte Mary Tyler Moore (00 min) MINDS MEETING OF O abolitionist American Frederick Douglas Chinese Empreaa Tz'u-h- ai reformer Judicial Ceaare Beccaria and the Marquis da Bade discuss capital punishmanl criminal revolution lusllce and the effects ol slavery (00 min) (D CROCKETT'S VICJim TORY GARDEN Crockett transplants young vegetable seedlings in the greenhouse SURCONSUMER 9:30 (D KIT VIVAL "Second Calculators Homes Medical Insurance" of buying a second adhome money-savin- g on calculators vice cancer Insurance (and "dread disease" other coverage) and a checklist in(or buying medical surance are covered 1000 eOOOONEWS THE ORIGINALS: Q AMERICA IN WRITER "Robert Duncan" Con- sidered to be a "Blank Mountain" poet Duncan exhia discusses periences in the 1940's and 50's and reads selec- tions from his works LEHRER (D MACNEIL REPORT i 10:30 O THE TONIGHT SHOW iN’iKiiii(isr: assn Guest hosl: Bob Newharl Gueats: Anthony Newley Helen Hayes (00 min) CBS LATE MOVIE "Kelly's Heroes’ Stars: Clinl Eastwood Carroll O' Connor Kelly a busied officer is just another Gl on vice calculators until Ihe prospect of netcancer Insurance land other "dread disease" ting 316 million In a wild dash behind enemy lines coverage) and a checklist tor buying medical inbrings out his leadership surance are covered qualities O POLICE STORY O FAMILY CLASSICS "The Violent Homecom"Arthur Of The Britons: Some Saxon Women" ing" A Mexicen-Amorics- n who's 5:30 ONE DAY AT A police sergeant Q lo his TIME Julie's lirat step Into been lha world ol tha Indepenneighborhood original leads lha Juvenile Divdent woman lead her lo a ision in an attempt lo head moat surprising place od a gang war (R) when she Invites Ann and ANYONE FOR TENBarbara over to her new Q NYSON? "William Butler apartment for dinner Ot Yeala: Tha Heart (Concluding episode) li eland" Selecllons inO TURNABOUT "Family clude: "Never Give All The Adair" The lulure of Ihe Heart" "When You Are American family unit and Old" "Red Hanrehan'a alternative for child care re explored Song About Ireland" "An THE MUSIC AND Acre Ol Grass" and SPOKEN WORD Continued Winners Circle your cup of tec i (Mips t CONCERT 0Staring Jnse Feliciano MONDAY theme shows such as "Women Over 40" (talking about leing over 40 ) "First I Julies": ((monday)) ((monday)) (D AFTERNOON TODAY wear is as noted as their haeksw mg Dinah who always plays in her own tournament is as nervous on the first tee as she must have been on her first TV appearance She feels that if she gets off a great first drive liefore that proud that "spurts have become an QQ O AMERICA PROGRAM Q PTL MICKEY MOUSE CLUB idol What they As for Dinah she is SUNRISE SEMESTER UNDERSTANDING m sports" GRAMMING OUR WORLD CBS NEWS MORNING GOOD contributed 1 1 'heir deserved recognition when television interest in sports was reaching record highs and when Americans were looking for new heroes and heroines in the world of (D has handsomely to the Desert Haspital and to the United Way of the Desert "It gives the tournament a definite and worthwhile involvement with the community" she says The championship play will include f m e d cehighlights of the pro-alebrity matches with luminaries too numerous to list Many of the women golfers have themselves become celebrities since the inception of the I'olgate-Dina- h Shore Winners Circle Their galleries are as devoted ns those that follow a teen-ag- e -- 1 09 NEWS 5:30 6:00 nament g a e ) i n a h Shore brought along with it the elevation of the acceptance of other women's sHirts is something for which Foster will not take full credit "I prefer to feel that our tuning was right" he said "that we launched our tournament at a time when women's talents in all fields wne being given more of ( t I ((daytime)) MORNING integral part of the life we women lead today The number of women golfers is increasing at twice the rate of men I am proud of the new talent that is being discovered constantly and nurtured by the Colgate Golf Scholarships" Dinah adds She is mast proud however of the fact that the tour- 1- -2 0 o 0 0 |