Show LIPTON LIP TONS S BAIT WAS CHEESE yachtsman always an adept in the art of advertising I 1 remember very distinctly said an old gentleman in the waldorf astoria the first we inhabitants of glasgow heard of tom lipton and to think that he is now a man of world renown tom and I 1 were schoolboys together then I 1 went to eton and lost track of him I 1 studied law and when I 1 returned to glasgow tom had hung out his shingle as a greengrocer in an obscure street he was competing with well established firms and for three years plodded along almost unnoticed and with only a small number of customers but one day the glasgow papers bore an advertisement something like this THOMAS LIPTON WILL SELL AT market price good cheeses filled with coin of the kingdom the cheeses have been prepared ally and are laden with three pences sixpences shillings halt half sovereigns and sovereigns this astonishing announcement attracted a lot of attention and the little shop of lipton greengrocer was besieged he sold his cheese by the pound and in each slice one was quite sure to find at least a silver coin what a trade ie drew he sold cheese by the thousands of pounds it cost him a goodly penny too because he gave away in this fashion about choo but lipton was established for years he was known as cheese lipton and each Christ christmas mEs he would conceive some brilliant scheme along lines that appealed to the public his opening of finely decorated grocery shops in the london slums was of course the masterstroke new york press |