Show always fun to read a podiatrist named or a florist named Rose So Don Griendet professor of art at Macalester College in St Paul Minn dead- - AMftNgKA and Rrhuunc has always posed a knotty problem U lor advertisers Their particular pitch goes to off viewers of a given program instead of a specific group Consequently diaper purveyors are cooing their messages to childless couples and acne medicine is being hawked to irpdevision I 2 Now Catalyst Technologies ed to quety 165 people whose surnames describe their work to chart the influence on their est in unions where the wife was highly educated Now who Sharon Houseknecht that study spearheaded gests why an accumulation of can work against a chosen professions Could Missourian Hugh Law be anything but an attorney? Or Michiganer Jack Joe Barber anything but owner of a tonsorial parlor? But there must be even less in a name than Shakes- it's usually a matter of when you get the degree Women who marry before beginning graduate school are more likely to have established traditional family roles In that case when the wife returns to school and can't peare thought Fifty-sev- en people who responded denied categorically that their names had anything to do with their career paths Donald Stone f handle the a “Brick-Wa- blade box" which tailors advertising for a particular type of household A black boar attached to your television set is loaded with information about you — your income recreational habits and family size Then as many as 16 commercials are simultaneously transmitted for one commercial spot The box selects an ad based household profile According to developers the system could be in use within two years it's already being demonstrated to major advertisers and potential investors Just one question: Does the black box have blackout capabilities? fool-pro- — if amazingly complex — method concocted by two Silicon Valley researchers in California The key is knowing the For a threeperson car pool’ that nude number is six far a pool of four master-numb- er it is 12 for five 60 Consid- er this master-numb- er the “cost" of the trip Each day divide it by the number of actual riders Say only three out of the four people in the pool are riding on Thursday Each per sonVcost" is four (12 divided by 3) But don't charge the driver and credit him with the cost of his riders Here he would get right credits Credits accrue from day to day and whoever has the fewest credits drives the next day Hmmm Yet another reason to use mass transit? feindustry and a 40year-ol-d male teacher can nope to hit 85 compared to her industry counteroarft 821 Whan the emlanation far these differences? Buck speculates that teacher longevity could be the result of a higher level of education lower stress ilgh school vacations i again maybe it has to do with all those apples connubial Miss The study also found that of die women who start graduate school after marriage end up separated or divorced compared to 156 percent who marry only alter collecting advanced degrees i someone investigate Ceiender’s “study" that one-thir- sociologist discovered that marital discord was great ajonSlhanwSon - rn Not week la Famky Weexzx IKimAlexk w Hoe ntssitfsssr 64 Jackie Monday — Elizabeth Ifcyior 52 Joanne Woodward 54 Hiesday — Bernadette Peters 36 Thursday — Dinah Shore 67 Ron Howard 30 Harry Briafonte 57 Friday Dt Seuss 80 Desi Amaz 67 d According to Houseknecht women who marry alter entering grad school are more likely to find husbands who are supportive of their goals few years ago an OhioState University Ttamasflata Inc has developed a “smart (Sstss tension for the wife This can mean curtains for ll a Washington architect tartly house- work the husband may grow resentful If he refuses to help out it creates Colorado geologist had never even considered the matter before he insisted and Norman seems that teachers may an attractive fringe benefit that not spelled out in their contracts: They live longer than people in many other occupations According to a survey conducted Consultants a firm by -specializing in employee one of those benefits teachers on average so sane have a life expectancy of at wait how many least one to two and a half times did Phil drive thin years more than people filling week? 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