Box Elder News Journal | 1917-06-26 | Page 2 | The Merchant versus the Mail Order

THE MERCHANT VERSUS THE MAIL ORDER we clipped the following from the hie bear river valley leader it is worth reading and remembering mr air herman rosenthal advertising manager tor for sears roebuck co OT or chicago recently told the members of the american ad club one of the methods by which that company extended it its trade we have a bureau whose duty st it is to read each week the country newspapers from all aver the ci cun tr there is 19 not a paper ol at any consequence in our trade territory that our bureau does not get this bureau looks these papers over and when we find a town where the merchants are not advertising in the local paper we immediately flood that territory orv with our literature it always brings results far in excess of the same effort put forth in territory where the loarl locri merchants all aalthe the time use their kocl paper