Show n IM Mailing Lists v STORAGE ITEMS! Expanding -at NEW YORK (UPI) “At least I didn't have to look an that Junk man” was a refrain repeated often during the U& postal strike No matter what you may think of the unsolicited mail that bombards you from cradle to grave it’s an integral part of American life big business that affects everyone Direct mail advertising is second only to television in the number of spent More than U billion pieces of mail annually move their third class rounds to Induce Americans to buy something or support somebody Production and postage coats alone run to more than US billion Hundreds of millions of dollars are spent in compiling and renting the lists Cream O' Weber POWDERED ILK ffl' TfX mm V t VERY BEST FULLY CObKEfr of names which eventually receive this mail Effective It’s a growing business be 130 per " r An' V--i SHANK PORTION cause it’s an effective business Even the Federal Bureau of Investigation when it was looking for a big - shouldered bank robber named Willie Sutton subscribed to a list of American tailors at about J r 1 A 10CS " f vw names and address The FBI wanted to advise the tailors to turn in any man with shoulders resembling Sutton’s He always had to have his Jackets tailor IV&Asif' - fi ' ' "J Then there was a warehouse frill of black raincoats which weren't selling at all The shrewd owner sold them within a month through purchase of a direct mailing list of ministers snd imdertakers "Business is booming’’ said Gray office manager at Co on west 42nd St in Manhattan “We can supply lists of Just about anything a seller would want from doting i gramfearents to pregnant women in Southern California” Any one who gets mail is a a potential id address is1 md ’ to the firms that refine lists used m in direct selling While most Americans say they can't understand how their names get on mailing lists it’s really no mystery The compilation starts with birth and ends with death Newspapers are scanned for every name and address Chib and church rosters are valuable name aourcea Everytima you buy a car license a dog or contribute to a pottied candidate you name becomes public record and part of the direct mao selling game More Valuable The more selective you v & vv-:- r I'a Even the person who writes in to demand that Ms name be removed from such lists is worth money He’s listed among the ’’soreheads” who might be $ interested in buying barbed wire fencing material or ammonia squirting devices for use on prowling dogs As Will Shakesneare asked in part n of Ronro and Juliet: “What's in a name? That which we call a rose by any other name would smell as sweiet” The bard’s poetry may scan and listen well But his iume substitution idea is nonsense to Americans who write the direct mail advertising scenarios They need exact names and or their sales pitches I By United Press International M'JNCIE Tnd— Anthropologist Margaret Meade discounting a link between smoking marijuana and violent beha- vior: “For more than 2000 yean marijuana has been used and there is no evidence of it causing any irrational beha- vior” SAN DIEGO Calif— Mexican Jose t CANNED HAMS aiemlkSwWMrBwS jaaaBHMw $ f 09 t t 349 I “w ' rADMATinM v hath lease Pack V 1 Lb ' USDA CHOICE BLADE CUT BEEF I J 1 1 $ s Center Cut 7-BO- WASHINGTON— Professional Air Traffic Controllers' Execu- tive Director F Lee Bailey discern ting that the controllers’ work slowdown is a strike: “If anyone feels he is on strike he should return to ROAST NE h USDA CHOICE BEEF -- i®® it im- - : RANCH STEAKS m USDA CHOICE BEE? mm® mm is Swifts Premium SaUr explaining why more than 2000 young men have been refused entry into Tijuana Mexico : “If their hair is neat and clean we let them pass Otherwise we tell them to go back to the barber shop and get a haircut but most of them don’t want to do that” work” HAMS - S' Quotes In The News border guard : 3 Lb FULL COOKED are tiw mors valuable your name Newlyweds who could be interested In all sorts of furniture clothing and equipment are worth US cents per name A wealthy widow'd name sells for four cuts Twenty dollars will get you 1000 names of art of pedigreed sell for 57 cents per i OID FAITHFUL BONEUSS DACON Lb ' i " uj Reserve your set today! iwu Imported English Dinnerware by ‘ " ' ENOCH WEDGWOOD LTD i PIUSSNBY LAYER (TUHSTALL) Save 45 OffMIIINICB MMCT1 Choose from many exquisite patterns t P I I: i : -- tS 5 With Valuable Werth 20 Receipts a total of only$is84 when you join our Save-- V a Set Layaway Club WNheut Ceupea fer U 4 far ff 20 Coupon Good Only Af Food Kinp JZoupon Expires MorchJBth L yyyyyvVyvyvyvvvvvVyyyfyyyyvvvvvvvvri’n’'nT'm i r j:r ‘ i i |