Show lass Frog Murders Article Featured on Front Cover So Many Giant Catches Outdoor Life Published -- Game 6 On Radio on 200 TV Stations Sports Afield Ran 6 Pages Fur-Fis- h 4-Pa- ge - BY PAUL STAG— The Weekend Fisherman A frog stumbled on by accident by Bill Plummer a New England Fisherso fast so many baas so often man catches such giant bass for him and for others who use his frog it has changed his fishing life beginners average fishermen experts murder t bate Here’s how it can for you even children it The Secret Of Catching Bass but studied their For 22 years Bill Plummer fished ban the hard way and devour every frog they can get how they love weeds habits Finally Bill tested simulated frogs of every color shape size and mabut even perfect replicas when motionless were so terial he could find even unnatural in water as to prove useless Every lure Bill used until he infouled or snagged in weeds “Weedless” ones vented his own weedless hods diagram below shows why he combined a sponge rubber body and Then he found the answer hollow rubber legs with his weedless d long trailing thin hook This frog changed Bill Plummer’s fishing life and can yours Here’s so-call-ed What Frog Did to Bill Plummer Creel census men of Massachusetts Fish A Wild Life Commission sent photographs of 1 his catches to papers who published Bill's picture and 2 and 3 column stories I Radio and TV Stations interviewed Bill about his frog's giant catches 3 article on frogland Outdoor Life ran a Bill — featured on front cover Sports Afield ran 6 ran 6 editorial pages General Motors filmed him using his frog showed it on 200 TV stations I ' Thousands of fisherman heard of frog or- -' dated it — forcing Bill into business and out then users of his job as flying instructor reported fabulous catches using Bill's frog and method I triple-jointe- Catches Bass Twice As Big Bill Plummer using frog below now catches bsss like lunkers shown average twice as big as before how Twitches Of Rod Drive Bass Craiy Bill rushed with hia frog and his weedless horde to the nearest weed covered lake Once cast the frog sat with just its eyes above water When Bil! twitched the rod tip the frog’s legs kicked backward in exact imitation of the real thing Before Bill could give a second twitch something green black and white blew the pad apart to get at the frog Scratch one bass Here was a lure that looked acted moved felt so natural to bass it proved irresistible Bill could make it sit moor fast move tionless on a pad on or below the surface With a twitch of rod tip L could make it look anyone could do the frightened hurt same He could move that lure through the heart of weed ‘‘jungles’ as safely as if it lived there Bill Plummer sculptured one body Frog Irresistible To Bass Bill could show anyone in five minutes how to use the rod with his frog He’d inch his frog ahead suddenly make hia frog slip sweep forward quietly off the pud into the water race across the moss looking terrified — and the bass struck without caution Bill would make his frog dart dive struggle in water as jump jump temptingly drowning though along the surface He’d catch baas when his buddies would come home skunked With his frog Bill began to catch all the throw back all bass bass he wanted in New England under four pounds before his frog Bill rarely caught bags over four pounds Now he began to catrs bass twice as big as before He was ble to fish in places huge bass hid He'd boat and release bass after bass One Fisherman Tells Another after another out of sponge rubber to After newspapers wrote two and three sixe and column stories of the Frog after maga-xinget the precisely right shape ' worked on articles on it and wrote multi-pag- e weight for perfect casting hook arrangement to get perfect weed radio and TV interviewed Bill about it guard action with positively no inter- thousands of fishermen wrote Bill about ference with the hook after the strike his Frog — forced him to quit his job aa solved the problems of action and flying instructor just to manufactested powers of his frog ture frogs for other fishermen buoyancy From all over reports came in of astonbigger more baas ishing catches fishing in caught than ever before even for weeds made easy as a game frustration was it whom for beginners before surface lure I used "Best — "Weedguard superior to any on market”—"Since my first frog more than doubled my catch of big ones’” Bill’s frog worked for more and more kinds of fresh even salt water fish Proved sensational in rock quarries fo Casts Safely Into Why mouths Underwater the frog small Thickest Weeds proved extremely effective es i i all-rou- "Side arms" extend down on either eliminate "open side of hook point gap" usually found at hook point on weed guards 2 Bulb deflector "hops" frog over stumps and branches 3 Resilient flexible wire keeps guard aligned wards off obstructions No 2? weedguard holds US Patent 78933 Guard’ deflects instantly during strike does not interfere with hooking 1 What This Means To You Simply this No longer need you helplessly fish edges of weeds when bass are waste untold hours not venturing out fishing countless acres of barren water lose valuable tackle in weeds you’re be content with puny not equipped for bans with a fraction of your limit or even getting skunked simply because you can't safely go after bass in shelter of weeds pads and moss US Patent Floats naturally eyes just above water 2789387 No Weedguard Guard deflects during strike No hook interference Rugged Guard wards-of- f obstructions without bending "Bulb" feature ’’Hops’’ frog over stumps branches "Side arms” eliminate “open gap” of old fashioned weed guards prevent fouling hook Flexible triple jointed hollow rubber legs give lifelike reflex kicking action over logs around rocks nothing through matted weeds Unless delighted bush in underwater thickets through return for no cost You must catch more weeds grass pads make frog crawl bass bigger bass more different kinds must have dive race sit motionless of game fish more often in dart away — use obstacles to help you more fun fishing where bass are that used to hurt you— overhanging the weeds or no cost Now you can fish into center of weeds over submerged logs through matted half submerged logs and moss and weeds so thick you cant see the water Now you can catch bass as never before bigger bass more often branches First Come First Served Demand is so neat Bill Plummer has turned over all manufacture and marketing to Sportsman's Lures To be sure rocks ot getting your Bass Frogs in time for the fishing season mail coupon today Try Bill Plummer’s frog at our risk Fish It’s first come first served This advertisement may not appear in this news-ipin worst weed trap area you know where bass have been caught but you’ve again So act now! 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