Show This is the most important event in tliefshoe started skyward we realized what the situation tracts Today there are in our storey or imtler $£ which were purchased either artfold &-:jl?hal- s c ' ' ‘ V v i ' 'V 'I s of Salt Lake would be ccmtract enorm over Old prices s ' - A‘ these shoes today we would have to pay an actual advance of 333 to 50 — and in the case of black and colored kid raw materials have more than doubled— all of which is due to a positive scarcity of leather Factories are even refusing business because of itf The situation instead of getting better is growing worse s -- SPECIAL 3 SPECIAL FOR WOMEN AND GROWING GIRLS—Values $250 $285 $350 and’$400 the Pair— Do:you truly want to economize both for yourself and the e conservative girls of your family? Are you willing to buy ‘shoes that ore worth at old prices $250 to $400 the pair? AND GOOD- NESS ONLY KNOWS WHAT THEIR REPLACEMENT VALUE WILL BE ' Often we have people come in to ns and say “What can people do who really want to economize?” and we say to you and everyone who really wants to that you will never have another opportunity of buying FOR WOMEN WHO DESTYLE — REPLACEMENT VALUE WOULD BE $7 OR $8 THE PAIR We present in this special the shoe-buyigreatest novelty opportunity of the season Many months when we and selected ago this particular line of shoes for fall designed and winter selling we were told by the manufacturer that there wonld be a positive shortage of all kinds of colored leathers and that after he had this season’s run with the stock on hand he did not know where to go to replace them All grades of leather were advancing and we knew that conditions were as indicated that there would he a tremendous shortage and we anticipated accordingly Our foresight enables you to buy at $545 a wonderful assortment of high-grad- e authentic styles at least one-thiless than the prevailing prices of shoes of our grades' ENABLES YOU TO SAVE MONEY NOW ON AN EXTREMELY HIGH MARKET and gives yon the foremost styles approved by every fashion authority at reasonable prices These same styles will demand higher prices later on but in line with our policy of volume business we give you the benefit of the savings Descriptions could not convey the beauty of these styles The bewitching Tnxedo lace models in which you will find combinations of ivory and black field monse and black gray and black all field mouse and a simply superb showing of nifty kid styles either in plain or fanciful models Complete range of sizes The widths run from A to E MAND Today the merchant wbo does not own his own stocks or lias not contracted for shoes must pay the talk it is facts price This is not war-sca- re We have the stocks and could take advantage 'of the situation if disposed to But that is not in line with our policy We enjoy the confidence of the people of Salt Lake City and intermountain country and now at a critical time when the fiigh cost of living is serious WE KNOW THAT OUR STAND WILL BE APPRECIATED that our policy of striving for volume of business through better service and lessened prices will more firaily intrench us in the hearts of the people BEEN TRIED IN THE BALANCE AND NOT POUND WANTING Our stocks of the newest merchandise will appeal with equal force to the style enthusiast and to the economist of limited means v V: high-grad- i ' shoes at prices like these They are dandy for a schoolgirl or a lady who likes conservative style Every size in medium to wide widthsis represented and other styles of excellent quality in gun metal calf button shoes in low or high heel sorts tan calf bntton shoes of material which today enters into $800 shoes in the extreme style models patent leather with cloth or dull tops then there is quite a showing of sample iines and broken lots of medium and small sizes suitable for women and girls with small feet JBut distinctly remember that the bulk of this offer is in good staple conservative styles in all sizes and that the valuation is placed on old and not new ' ' prices ONE 0 THE MOST REMARKABLE VALUES ng rd WE-HAV- E IN OUR SALE —We could sit down as a lot of merchants throughout the country are doing SPECIAL FOR STYLEFUL WOMEN $8 OR $9 WOULD NOT REPLACE THEM TODAY d experts agree that one man’s is as good as another’s so for as foretellingguess the duration of the wax is concerned but' basing their idea at the light of past events they figure easily another year All agree that the situation in regard to shoe prices will continue to be more acute and that prices will steadily advance and even after the war it will take a long while to straighten out the market We own and have under contract enough shoes to carry us through several months of selling and regardless of the replacement value we axe out for trade building for now and the future These novelty shoes that we offer at $645 the pair could not be duplicated at $8 or $9 and they come in a wonderful variety of styles We also have a most exceptional showing of black kid boots in plain or fanciful effects and to cap the climax we offer Wichert & Gardiner’s $8 patent cloth vamp foil Louis heel lace and button models All in all this special furnishes a most remarkable showing for the one who desires the most beautiful conceptions or conservative sorts ' - figure out the advance and what it will cost to replace these shoes add it' to the cost and sell a limited number of pairs— BUT THAT IS NOT OUR POLICY We folly believe in idle shilling We are volume the principle that a nimble sixpence is better than an shoes-foless money getters ami that means now as it always has better ' with excitement Here is a $283 special that should fairly sit the town It includes every discontinued line in our store among which are such famous makes as I) Armstrong- Wichert & Gardiner Krippendorf & Dittmann not a pair worthTo one who is conless at old valuation than $330 many $4 $5 and $6 sorts wide widths it medium to the aervative and ean wear anything from the narrow up THIS OFFER DUPLICATE will pay you to buy several pairs as YOU WILL NEVER all-bla- ck r J ' - - : J Withal v this Underbuying Underselling Shoe Sale is a wonderful opportunity for the savings are almost incredible r Best-poste- a-tin- gle - SPECIAL FOR WOMEN AND GROWING GIRLS THAT CANNOT BE DUPLICATED SHORT OF $5 AND $6 THE PAIR based on V the old valuation We expect to make the busi--: ness hit of our career in this sale It is run as a future trade builder and we consider this one of the real features of the sale We own and have under contract more shoes than many of our competitors combined were it not for that fact' we could not make this wonderful offer This is a" speciaL that will appeal to the style lover and milady conservative We direct boots with dainty particular attention to the exceptional showing of black kid Louis XV heels the very newest styles and the most exceptional values Tlje manu-les- s faeturier of this shoe has recently advised us that he cannot take any further busi-lieness on these shoes because of a shortage of material and he estimates FROM THE PRESENT STATE OF THE MARKET THAT THEIR WHOLESALE COST WILL BE DOUBLE when he is in a position to accept business AGAIN Xow the styles in the main in this special are not extreme and will not ap-eto one who follows fads and fancies They are good staple' everyday lines To anyone with a family or the lady who has a confor conservative people getting double value for the servative personal taste this special means just about ' money Wc also include in this offer quite a showing of the most styleful $285 specials in very nifty sorts that at today’s market values could not be purchased to sell for low than $4 and they also include the most wonderful showing of $350 and $4 calfshoes for crowin girls and women - in English models also conservative This special will include several thousand skin button or lace medium heel modelsbe to seen appreciated pairs of shoes and must be ul 5000 Girl-O- ver -- - : -- ' vr - : v'v "v ? 1 - A V ‘V f We knew many months ago that the allies were using lots of calf and side leathers such as are suitable for the manufacture of children’s shoes we knew that advances were bound to come and they have We have gone the limit—and quote here what is undoubtedly the most remarkable value in children's shoes you have Remember this is our famous Double Wear shoe for children It is ever bought absolutely gu&ranteed for service We have sold this make of shoe for over 16 years :with the best of results Shoddy shoes are dear at any price Many of the all solid lines that were formerly sold at popular prices are now ont of sight in price We own and have under contract over 3000 pairs of our famous Double Wear shoes for children at all ages in patent and dull calf The 5 to 8 we price at $145 today’s market value would be $200 size 8 to 11 at $165 today’s market value would be $225 11 Vfc to 2 at $200 today’s market value would be $250 Bis girl sizes in button or lace models including many of our famous $285 specials and lines but every size in a good range of widths is represented a iot Qf $350 close-o'at $245 ' ' A wonderful special for children and babies— ar dandy line of patent leather The sizes 2 to 5 at vamp with dull mat or cloth tops also dull calf or kid vamps 78 cents would be worth $1 to $125 and the 5 to 8 at 95 'cents would be worth $L4o ' to $175 - ut ' - I? M These are good solid serviceable shoes and could not be replaced to 'sell "within MEN FOB is nt quality ONE LOT small boys ’ Casco calf shoes $200 Cl $158 ' larger boys’ sizes - 1 to 5 V -- button ' " x ?' 'Ai' J -- f : V L ' JVi J : : ‘T') tmrni 5 : - -- s - large boys sizes S SHOE STOCK NOWHERE NEAR AS HEAVY AS OURWOMEN'S FURTHER WE ARE EXPERIENCING THE GREATEST DIFFIWishing to gxve OULTY IN 'GETTING MANY LINES OF LEATHER AT ALL that are merchandise men the advantage o save we are picking certain lines of r stocks entire reducing thoroughly desirable and placing them on sale but we are not remark-The most These specials will appeal to most men mid offer of men's shoes best-post‘‘able flAniMMM authorities agree that if the foreign demand for men’s shoes continues wholesale costs will have doubled since the advent of the war As our men’s shoes were bought at old or slightly advanced prices you can realize want to save money it So now Mr Man ff you what these specials mean busyand you want to put on the gloves with Mr Old HighCostLmngget SEE WINDOWS FOR PRICES take advantage of these specials ed ‘J - ATtra 9 FOR WORK OR WINTER WEATHER WEAR'? including Neoliah sole work' shoes and a line of medium high top vis- colized shoes’ ! It is a dandy special for the man who is out and about in all kinds of weather and you could not duplicate them in the open market today within $1 to $10 of what we paid for them cli - vn small boys sizes value $350 now $210 model school sboe- value $300 now $235 : ' WELL-MAD- E ordinary stocks - We offer a most exceptional showing of our famous Johnny Girl English model lace shoe' sturdy sorts for everyday service made of excellent dull calf with 'nice soft mat top or cloth eravenette fast black top others suitable for school or dressy wear in patent' dull top These are regular $350 values and $4 would be a very ' vamp with cloth or ' low price to estimate their replacement value the Pair we offer our famous Jaunty Girl sport shoes' These models so? much in demand high-eare made in the making ideal' stormy weather boots Come in black calfskin with dull top and white rubber sole and heel also extra good wearing! oak sole in For the girl who wants a sturdy tan shoe for styles that are in demand today the best wearing shoes hard everyday service we axe selling a Jine of Witch-El- k at $385 $6 made a standing ever quality ' A wonderful variety of Our Famous Jaunty Girl $6 models gf Lawrence’s dark tan' calf the new mahogany shade that has e style centers agog A wonderful showing of Krippendorf-- Dittman $6 black calf shoes' Then to make matters more interesting the newest buck top All m ail you will find tlje novelty black calf vanp with olive gray the assortments and they most wonderful smartest styles the greatest values and much demand in are in the high top models so f THE PROBLEM SOLVED OF SHOEING THE CHILDREN IN SHOES AT PAIR PRICES The county records GOOD-FITTIN- G ' 1-- 8-in- Under This Head We Include Shoes for Boys and Girls of Alt Ages ch WOMEN'S BLACK KID CAVALIER MODEL BOOTS THE BEST STYLES OF THE SEASON Some of the boys in the store thought we were going id the wholesale business when we commenced to receive this particular lot of goods We bought them as an exceptional value at $6 and in the light of today’s market we can say they cannot be replaced to sell for less than $8 At this time the mlanu- to acturen a shortage of material would not take business but simply esti- f owing mates the lowest price that he could sell them for and who wouldfurther say that most likely the price will be higher v Few words to the wise should': be sufficient You will find a glorious assortment in black kid boots of velvety texture in a be- wildering display of styles in every- width from AAA to E in every size from the smallest to the largest It is a' special that makes its appeal ta every woman who wants style and these shoes will be just '"as good a style this spring' and a year ’from now las they are today So buy an extra psir °r youah come pretty close to buying two pairs today for what one will cost when we are obliged to go out and v replace them In many instances the price Save from 20 to 33 3 per cent on old prices advances of tan shoes and bla$k shoes with novelty tops have made the wholesale cost pretty close to our former retail prices so you may judge for yourself of k the This class of shoes is how in wonderful demand for young excellence of this value 11 to their teens and for women who like sensible footwear years up girls from These models with style represent certain refinements certain distinctive charthis kind of can acteristics that only be found in this shop which specializes in -be will store reduced to in :tlie footwdax Every pair of this class of footwear be will higher than positively make the sale more interesting Replacement value care take to of us for contracts prepent selling price but we have large additional ' future selling so buy now and save ch ' : el Johnny Girl Pairs Included in the Offer 8-in- I 8-in- SPORT SHOES— Including Our Famous Jaunfy J l $ - V ''W JJ w f ' str f A " i ' ni rv ' “ J s ' s 1 rtv v - - - r t - li r t i v'- - - j- ' r - - a - v- : ’v v t m jv j vj: ' s i r - - r: s a - ' " ' ' ' - t - v" 4 ' |