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Show Page 9 ffliiom Wednesday, May 22, 1971 NEW OWNERSHIP Books by Crooks by Alan Crooks Last week I attempted to explain the best seller business, and as some have pointed out to me, I neglected to mention anything n best sellers. about the n list is the Fortunately, to the not manacled regional week. I last discussed problem n look the at a However, titles reveals some interesting trends about our culture at this point in time. n The hottest selling work for some weeks has been non-fictio- non-fictio- non-fictio- non-fictio- YOU CAN MONETARY A FROM PROFIT With the economic CRISIS. situation such as it is. it is easy to see why its hot. Unfortunately, the book isnt very good economics, being somewhere between the theories of Adam Smith and Ebenezer Scrouge, but it Browns Harrv clearly reveals peoples fear. be prominent. With things as bad as they are, many readers wish to Nostalgia BILL MANGAN Ownership of the Miners Find has passed from the hands of Gene Zinger to Bill Mangan, Hooman Aprin, and Beth Gaien-nie- . The new1 owners will integrate a different philosophy in to their selling and merchandise management. Perhaps the most noticeable transformation will be a strong emphasis on mountaineering and backpacking during the summer months. Mr. Aprin, a native of Iran, has been mountaineering for twelve years and has numerous first ascents in the Sierras. It is probable that his expertise will not be confined to demonstrations and possible technique practice. Also featured during the summer months will be bicycle sales and rentals. This winter will find the Miners Find with an expanded line of ski equipment. In addition to the previously offered Rossignol and Dynamic skis, the new owners plan to carry Kneissl, Hart, and Hexcel. A greater BETH GAIENNIE variety of boots is also fing. A in the to avoid the present and read about better days. Hence, the number n best two and three sellers are, respectively, PLAIN SPEAKING, by Merle Miller, which is composed mainly of not reminiscences of Harry Truman, and TIMES TO REMEMBER, by Rose Fitzgerald Kennedy, a mothers account of her two famous children. The number four spot is held by Mildred Newmans HOW TO BE YOUR OWN BEST FRIEND. Hovering around tenth is Mel Krantzlers CREATIVE DIVORCE. And in seventh is (still) Alex Comforts THE JOY OF SEX. These three titles seem to point to an important cultural interest. One bookseller said it What people are looking for is a book that will change their lives in 30 minutes." In other words, the self-hel- p book, as its called, is booming. And while the term is rather loosely defined, it means books that promise greater and HOOMAN APRIN knowledgeable sales advice and that he will be instructing mountaineering classes. Present plans call for the placement of a large granite boulder by the store. The boulder will be utilized for boot seems of- non-fictio- rental shop is slated for a complete overhaul. Rossignol and Kneissl skis and Trappeur boots will be available along with an excellent demo line." Sales and rentals of touring gear will also be offered. Mr. Mangan will be largely responsible for the winter equipment. The native of Manhattan Beach, California has been working in ski shops for nine years and has five years of managerial experience. He has been a ski instructor, a patrolman, and a Class A racer. Miss Beth Gaiennie will be in charge of the womens ski clothing department. An instructor at Park West, she has lived in the area for the past five years. Kicked off by a Memorial Day Clearance Sale, the Miners Find will be open seven days a week physical, emotional, sexual, from 10 am to 6 pm during the professional, or monetary wellsummer. The new owners wanted being. to emphasize that the hours of Such self-aid- s have been staple operation are exactly that, hours items Ben Franklins POOR of operation, and that the Doten-tiALMANAC but there customer will not approach RICHARDS seems to be a greater number of the store only to find a Gone to them about at the moment. In- the Post Office" sign in the windeed. Jie number four best seller, dow. MANAGEMENT Might be included in the category. It does for businessmen what such books as THE PETER PRINCIPLE did in the past, in a) minutes reading time- - or less. And then there are the plant books, especially the talkand-sing-to-thetype. While only one of them appears on the best seller list, Peter Tompkins and Birds THE Christopher SECRET LIFE OF PLANTS, there are many, many more titles about--al- l seling very well. Its hard to say why. Perhaps the Green Revolution started by the plant geneticists, Norman Borlaug, explains some of it. Or perhaDS Rauchs GREENING OF AMERICA . At any rate, the plant books are big. Tompkins book I am nervous about. A few' years ago, he wrote a thing called THE SECRETS OF THE GREAT PYRAMID, in which he attempted to prove that the stones of the great pyramid were moved tool. It by a secret ultra-soni- c didn't come off too well, and I hear that his house plants have not been doing too well since he coauthored the plant book. I could probably work the remaining one on the list somewhere into my theories, although they don't fit easily (Alistair Cookes AMERICA, and Studs Terkels WORKING). However, what it all points to is that if you cant have a meaningful relationship with your wandering jew, or find joy in sex, you'll have to be your own best friend. Then you can get self help in the form of the psychological advice books such as the instant psycho-therap- y aids started by Eric Bernes THE GAMES PLAY. PEOPLE Then, hopefully, you'll find out that youre better than you think you are. You may be broke, but youll be happy in spite of it. m These and other selections are available at DOLLY'S. al Peter PUBLIC NOTICE Drunckers SPRING CLEANUPEVERYBODY'S JOB A on public hearing adoption historic Books Spring Western Americana hours: Finery for Men ( Wednesday thru Sunday 11am 6pm 11am-9p- m zoning will be held at City Hall on June 5, 1974 at 7 p.m. VV OHieil Great Giveables TA ld O tH MIMW ,y) rr City. Jui district - 111(1 -- &,? of . stock . inmenca. Join the Payroll Savings Plan. |