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Show i The National Enterprise, April 27, 1977 Page eighteen j Big Plans for Auerbachs Continued from page 17 sold to the May Co., people in Hartford who I knew cried, because it was their store being sold. People cried when G. Fox was sold. I would like the feeling to be that, after 113 years, we're just beginning to make people feel this is their store. Enterprise: How do you do that? With integrity, service and quality. it like it is. Weve got to get that tell Well down to every sales person on the line. Just because I believe it doesnt mean its going to happen. One of the things we will do is try to personally communicate with each of the salespeople and get them to understand how we feel, what we want in terms of customer Richer: service. Enterprise: Youre going to start a sales training program? Richer: We already have a sales training MOUNTAIN STATES MOVING & STORAGE program. That's too cold. What Im going to do is personally, through breakfasts, individual meetings, with 0 people at a time, discuss with them what we feel Auerbachs should be to the customer. What do you do when a customer comes in in this and so situation? Well, this is how we want you to deal with that. 15-2- We cannot tolerate any customer walking out of this store dissatisfied. Regardless of what that takes. And 1 dont know what that takes, The underlying at this particular time. principle must be that every customer walking out of Auerbach's must be satisfied. For one reason. Weve been here for 113 years, and God willing, well be here for another 113 years. Were not going to be here that long only on the basis of your one purchase today. You have to come back, and back and back. That was the underlying principle of G. Fox & Co. People felt that they could go there and buy with complete assurance theyll never be dissatisfied. .Continued on page 19 972-141- 4 AFTER HOURS CALL 295-729- 3 LOCAL OR LONG DISTANCE STORAGE FACILITIES Special Rates To A 813 From . . . ARIZONA, WEST 1700 ' CALIFORNIA SOUTH FEA turned the tables on Phillips contractors must buy asphalt from Montana, Arizona, Wyoming, instead of from Utah, because the federal government wanted to give a small Arizona oil refinfer a break. Local According to T.J. Green, manager of Phillips Petroleum asphalt and fuel oil sales, Salt Lake City, the companys crude oil well in Escalante was sold to a small Arizona refiner late last aspha- lt-producing year upon orders from the Federal Energy Administration. As a result of the order, Phillips is producing 30 per- cent less asphalt this year than last year, and is getting only 60 percent of the crude it needs to fill the local demand. As a result of the action, he added, the company has raised its price for asphalt this year 50 percent higher than last year. He estimated the FEA order cost the company about $1 million in sales, and cost its oil transporter, W.S. Hatch Co., about $750,000 in revenue, forcing it to lay off 35 people and idle 28 trucks. The FEA order took effect in August, 1976, but Phillips appealed the order, and just last week received wrord it had lost the case. We could have continued the fight, Green said, but it would have taken another three years, and by that time the field would have been depleted. Green explained the crude obtained from the Escalante well produced soft asphalt, and permitted the company to produce not only a very soft product, but also about 30 other grades in between very soft and very hard. ( I I I |