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Show Enterprise Review Page 9b ' Male Cosmetic Consultant Enjoys Status Deseret Pharmaceutical by Mary McMillan Gaber Co. Inc. reported increased eamings again for its first quarter Max Guymon insists he was hired as a cosmetic salesperson because he was ended November 30,1975. According to Dale H. Ballard, in a letter to shareholders, total sales exceeded the companys forecast for the quarter. He said all major product families contributed to the sales pattern. Net overhead expenses did not increase, allowing for net income before taxes to' reach 23.1 percent of sales, up from 5.8 percent for the same quarter a year ago, the letter reported. Net sales for the quarter reached $8,070,000, compared to $5,315,000 for the same period in 1974. Net income was $986,000, compared with a $226,000 figure for the 1974 period. Eamings per share were $.32, compared with $.08 persistent. It is a trend in leading . fashion stores across the country to hire men to sell cosmetics, countered Makoff store manager Noel Capson. For whatever reason he was hired, Guymon is an unusual entity in Salt Lake City. As far as I know, I m the only man selling cosmetics in Salt Lake, he said. Guymon said about a year and a half ago he wanted to sell fine womens clothes, but no store would hire, him. He applied at Makoff four times, but, he said, they would have no part of it. After repeated conversations with Phyllis Smith of Makoff, she mentioned she may be able to use him in the cosmetics department. I had had some experience with theatre makeup in college, so I took the job. It was a big step for Makoff, Guymon said. When I first started, I was surprised at the reactions of many women. When they saw a man behind the counter, they would just walk away. They would say I couldnt help them, but then they would go to a women behind the same counter. At first I was offended and hurt. But I began to grow more confident about my knowledge of the products, Then I just wouldnt let them go to another salesperson. A man can sell you cosmetics, I would tell them, Just let me try. It worked. I got custom- ers from all walks of life, all ages. I have to educate the public. My whole goal in life is to educate people. I educate must work hard, he added, Guymon keeps a file of customers who make major purchases. His file, he said, totals about 1,000 names. At least 500 of those are regular customers, he said. Guymon has taken a profes-sioninterest in cosmetics since he first began working at Makoff. He claims that now his lifetime goal is to become the most respected skin care artist specialist and make-u- p in the world, and to have an extensive treatment and make up line. ' "The job I had before was checking groceries. I made a lot more money doing that than I ever will here, he said, "but Im much happier here. I have a creative, artistic outlet al & in 1974. Accounts receivable continue to be in excellent condition, reflected by a low average age of accounts. Notes payable to banks were reduced by $1 million in September, now. Guymon said he has trained with representatives of all the major cosmetic firms, and has trained in New York with artists Sandra Linter, Nicholas Guercio and Evelyn Marshall. He said that because he plans to make the field his lifetime career, he has become better qualified than most women in the field, For me it is a career, not just an occupation, he said. Im on a different level than most salespeople. Guymon said he is a special consultant to KUTV staff, and teaches makeup and skin care at Barbizon Modeling Agency, major make-u- p Deseret Pharmaceutical, based in Sandy, Utah, sells disposable WASHINGTON, D.C- .- The lack of due process of law in the regulatory agencies, particularly as it applies to FULL COLOR PRINTING Brochures Forms U AND EQUIPMENT WE HAVE THE KNOW-HOFOR YOUR PRINTING REQUIREMENTS W A Phone (801 ) 487-065- and Due Processes Absent in Equal Credit, Complains Garn Letterpress Creative Layout Design Phototypesetting Intertypesetting Business Industry Commercial Pamphlets hospital surgical supplies throughout Makoff cosmetic constultant , Max Guymon , believes he is the the world. salesman in Salt Lake City . oniy male make-u- p Lithography Stationery bringing the balance to $3.5 million at November 30. AN additional $500,000 was paid on these bank loans in December, the letter from Ballard continued. COMPLETE PRINTING SERVICE v Deseret Increases Eamings 1 LORRAIN 1952 West 1500 South Salt Lake City, Utah 841 04 businesses which grant credit, has prompted Senator Jake Gam to introduce legislation to amend the Equal Credit Opportunity Act. The Senate Banking Committee member said that, presently, there is no recourse for businesses which think rules pertaining to the granting of credit to consumers are being improperly developed. The Federal Reserve Board administers the Equal Credit Opportunity Act and g is informal their at best, Senator Gam said. This leaves tremendous discretion to the agency as to the procedures to be utilized. There are no oral hearings new rules are made nor are there statutory require- ments that hearings be held, There is no requirement that a record be maintained, and consequently there is no requirement that the rule be based on the record of the agencys proceedings. My amendment would attempt to correct these defi- ciencies. It is an attempt to make some order and sense of g these procedures that often do not follow the intent of Congress, do not give a citizen an opportunity for proper hearing and to address any grievances he or she may have. The bill would apply to any organization involved in the granting of credit, from banks and savings and loans to small businesse1, Gam explained. It them an opportuni,y to have a hearing, have a written record of it, and if they feel that the rules and regulations are wrong it establishes procedures to give them the opportunity to appeal unfav orable decisions to the courts. rule-makin- rule-makin- The Gam bill provides a procedure and review struc ture containing five basic characteristics: First. An oral hearing; Second. An oppor-whe- n (unity for interested parties to qUStion other parties and government employees who have made written or oral presentations with respect to disputed issues of material fact; Third. Clear discretion in (he Federal Reserve Board to limit and otherwise control the extent of questioning and the length of the hearing?; Fourth A review' of the regulation in the court of appeals if sought by an aggrieved party; Fifth, A determination by the court as to whether the rule or regulation was based on substantial evidence. -- |
