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Show Page 9b Enterprise Review Warshaw Revolutionizes Retailing The continued from page lb priced downtown stores. We will operate on a soft-sel- l, low profile basis, letting our reputation speak for itself, Wright said about ' advertising plans. tty Ryan Poulton Main Street entrance into a plant shop, lined with bubbling rock fountains. Past the greenery is the produce, meat and bakery This section departments. will offer quality products. Our butchers will offer any type of cut, Wright explained. The same section will offer delicatessen and confectionary goods. Atmosphere Architects of the building, Cox, Liske, Lionakis, and Beautmont of Sacramento, California, designed the store A staircase to imbue nostalgia in any leading to the long-tim- e Salt Lake resident. upstairs balcony will take We stripped the walls and shoppers into the gift departfloors back to the original ment, where quality kitchen, building, Wright said. Floors stationery and furniture goods in the produce department will will be sold. Past the grocery section on be the original hardwood, sanded and stained. Eight the main floor, is a restaurant. This restaurant will offer fast false walls were removed to reveal original soft brick. food, but with quality," The building now is about Wright emphasized. He specthree times bigger than it was ulated they will serve all three before we started removing meals, in a buffet style. facades, Wright said. Original skylights, cleaned and From the restaurant shopwill shed repaired, sunlight pers can walk upstairs to the store. the throughout sporting goods department, Although the store will which, Wright says, will be a operate on three levels, complete department, offering shoppers have a sense, of bowling balls and skis as well openness and- space. The as sports clothes. From that upper floor is suspended on a department, shoppers will balcony above the main floor; look down onto the Broadway the basement is open to entrance, set in from the ramps. sidewalk, which will feature mens and womens moderatelTour y-priced apparel. From the main floor, the In a tour through the store, basement offering housewares shoppers will walk through the tapes and records, domestic . - and linen goods and small appliances is seen. The downstairs section will include a pharmacy, health and cosmetic goods, and shoes for the entire family. New in Utah A firm devoted exclusively FINANCIAL PUBLIC RELATIONS If your Annual Report is an annual headache, let us assist you from the planning to final delivery of a report that will present your company to your stockholders and the financial communi in an accurate and favorable light. We can also assist with interim reports, preparation of news releases and shareholders letters, contact with the financial press and brokerage and community relations. No headache too small to receive our professional help. Take two aspirin and call (or write) today for more detailed information. Financial Image Systems 2554 Dearborn St. Salt Lake City, Uah 84 1 06 (801)467-643- 8 to, Advertising, Promotion, and Other Modes of Insomnia. Due to open in Suppose Neil Armstrong, as he did his number on lunar soil the store is being remodeled for an audience of several hundred million Earth people, had by S.M. Horman & Son, not proclaimed This is one small for a man... etc., but step Construction. Above the shop- had instead turned somberly towards the camera and bellowed Coca-Colping levels, Keith Warshaw & Co. will operate two levels of offices. mid-Marc- h, a. Opportunities like this are what keep advertising men in search of the Emerald City and case-lot- s of Turns (and, what leads astronauts into promotion). In all retrospectively, Coca-Col- a would have been instantly repeated on likelihood, newscasts, etched into bronze plaques, woven into tapestries, given top billing on postage stamps. Not a bad gimmick for a little free promotion. And, it follows the rules-Ke- ep it short; it tasteless. (Indeed, tastelessness is as solidly keep entrenched in the Advertising Rules of Thumb as hairballs in Downtown business-peopl- e selected an executive cats.) The ArmstrongCoca-Col- a story, long a favorite of ad men, committee to head a proposed does illustrate the promotion power of the Master Stroke, the Downtown Association last One that every account exec moans in his sleep about (Dear Big week. that will put Chipaway Harold Steele, Howard God, please let me think of the one-linRemover on the Big Board). Dunn, Elliott Wolfe, Richard Plaque Schubach, Wayne Bentley, I.J. Wagner, Walker Wallace, Im wandering. The point is, friends and neighbors, that Howard Clark, Wally Wright, William James Mortimer and theres more to advertising than snappy jingles, Mark Ted Speros were selected by Vrontikis, and dollar signs that double for Ss. The six figure the group to steer the incomes on Madison Avenue come from knowing a few secrets... the same secrets, in fact, that our own home grown proposed Association. Salt Lake ad men know. Downtown Assn. er This committee will ect officers and write City sel- Unfortunately, the majority of local businesses can't afford an agency. So, we sadly shake our heads as a hearing laws, explained Marilee advertising of aid retailer buys radio spots or a funeral home launches a Latta, secretary-manage- r campaign. Sure, Im exaggerating, but the Retail Merchant's AssocBusinessmen typically hone their production iation, who sparked formation only slightly. techniques down to a fine edge of efficiency, then blow buckets of the new group. of mopey on ineffective (but gratifying) advertising. f inanciol Image Systems Un-Colu- mn by- bring-in-this-coup- on In future issues, well be reporting on many of Salt Lakes ad agencies, their clients, their (Freudian slip?) campaigns, reasoning and research. Well reprint certain local ads and toot their horn if their good; mercilessly ridicule them if theyre not (the opinions expressed in this column are not neccessarily those of management blah blah blah). Well pass along tips from the pros in the business and keep you abreast of changing trends and theory. 70-od- d On the other hand, that sounds like a hell of a lot of work. Maybe well just bag it altogether. Option Market News by Warren M. Ketcham , Ph.D. Prince , Langheinrich & Greer In this column I have frequently recommended options on ASA which invests heavily in South African gold stocks. In view of the recent development in Angola and Mozambique, several readers have questioned whether I have my head screwed on backwards. Here, briefly, is my reasoning on the subject. The Soviet Union is expanding its influence in southern Africa. Probably in Angola, the Soviets will begin to set up strategically important submarine and military bases. These bases will pose some threat to the shipping lanes around South to America and Europe. These actions Africa from the Mid-Eawill cause the U.S. and countries in western Europe to support efforts South Africa. This support will stymie Russian-inspire- d to seize the gold and uranium companies that comprise much of ASAs holdings. The net result of this is to keep the gold mines profitable and producing. st As. the international monetary problem deepens, such as is as a occurring in Italy and Great Britain, gold will re-emer- ge necessary disciplinary force for international exchange. This action will likely cause an upward revaluation in gold, making the South African gold mines more profitable than they are now. that there are no risks in buying ASA oi options on ASA. However, if you buy ASA you are buying on All of this is not to say bad news and buying a depressed issue. This also helps make the potential rewards much greater than the risks. |