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Show THE SALT LAKE TIMES FRIDAY, MAY 24, 1967 New Ways to Fight Living Costs Suggested by Insurance Firm Squeezed by high costs, the American consumers are revolutionizing their buying habits to find the way to lower prices. HCL - the high cost of living which seems to rise whether the economy heats up or cools - is one goad that prods the resentment of family budgeteers. The dollar keeps shrinking - more than 10c between 1959 and 1965, 4c cents in 1965, 4c in 1966 and another 3c in 1967. Another aspect of HCL is what happens to a familys total income when the pie is cut. The biggest slices go to housing, food and taxes, clothing and autos; so after these have been passed around, theres just not normally enough left these days for adequate education, adequate medical services, adequate nisurance protection and the leisure time activities Americans want. The gripes arent only against costs. Shopping for the familys staples is being made more inconvenient by congestion and the lack of personal service. Just think of a housewife with one or more children venturing on a family shopping mission. More often than not she is caught in a logistical bottle neck, loaded with packages, standing in line, and worrying about the car. The awakening of the consumer to these sorry aspects of his or her life is resulting in some new popular manifestations. A significant consumer reaction is the growing popularity of Direct Buying, by mail or newspaper ads. Last year, for example, over $40 billion worth of goods and services were brought this way by housewives, their spouses and kids. They leap frogged over the mostly network of store to store shopping, distributors, door to door salesmen and the like, and in the leisure of the living room they order by mail many of the staples and luxuries of living carred in direct buying newspaper ads. Sears, Ward and Speigel have racked up billions of direct sales. Record companies like Columbia and RCA sold 25 per cent of all records in this manner. Local retailers and departments stores are also in the direct buying bandwagon, advertising in newspapers a host of goods for which they take orders by telephone or mail. Newspapers and the U.S. mails supplied buying guides to families in the country of everything from books, magazines, pharmaceuticals to such services as education, investment counseling or even life insurance, and the U.S. mail delivered the goods. Economists say that over 10 per cent of the general merchandise and services in the United States are now purchased by direct buying methods. The major reason for the newly burgeoned phenomenon and cost wise shoppers know this is that the direct buying by mail results in very substantial savings. To cite one example, Executive Fund is able to sell ordinary life policies, with high cash values fully supported by legal reserve and with a money back guarantee that its prices are lower than those charged for comparable policies by other U.S. insurance companies. In fact, the compans first year premium is at least 50 per cent lower than other companies. These cost reductions are similar to those offered by book clubs on contemporary best sellers, Selective Service Answers Questions Q.: I am now in mas mazagines in their subscription offerings and a host of other products. Direct buying may revolutionize consumer habits for another reason: it gives the purchaser the opportunity of making a buying decision at a time and place of his own choosing, un- hurried and unharried, with no pressures from salesmen. and comas a fullfirst my year pleting time graduate student in economics. In that I will not be eligible for a II-- next year, will I qualify for a II-occupational deferment if I teach Ans.: A full-tim- e graduate student shall not be considered for an occupational deferment because he is engaged in teaching part-timII-- S S A part-time- ? e. 0 Q.: When must my son register Selective Service? with Governor Proclaims Ans.: Your son must register with the Selective Service on his Freedom Month Governor Calvin L. Rampton 18th birthday or within 5 days has proclaimed May 1968 as Sav- thereafter. ings Bonds Share in Freedom Month in Utah, and during the Q.: Where can one go to regisceremonies marking the state of ter with Selective Service? Utah employees bond drive kick Ans.: A person required to be off May 10 issued a challenge, to registered should go to the local Rocky Mountain governors to board having jurisdiction in the equal Utahs performance in dol- area in which he has his perlar sales and new signups in the manent home or in which he may Page Five BLM Announces Plan For Industrial Use A proposal by the U..S. Bureau of Land Management to designate approximately 56,109 acres of public land in Utah County for intensified multiple use management was announced by Robert D. Nielson, BLM state director for Utah. The proposed classification action is being taken under authority of the Classification and Multiple Use Act passed by Congress September 19, 1964. The act directed the Secretary of the Interior to determine which of the lands administered by BLM shall be disposed of or retained and managed by the BLM under multiple use principles. Mr. Nielson pointed out that happen to be at the time he must register. The address of local boards can be found under Selective Service System in your local telephone directory. th:s classification proposal is consistent with recommendations of local citizens and governing bodies. The proposal would prohibit acquisition of the public lands under the old public sale law (Section 2455 of the U. S. Revised Statutes) and agricultural land laws. However, the land will remain available to other types of application as well as for mineral exploration and development. Maps and details of the proposed classification are available from the BLM state office in the Federal Building, Salt Lake City, or from the Fillmore district office, P. O. Box 778, Fillmore, or the Salt Lake district office, 1750 So. Redwood Road. A public hearing will be held June 6, 1968 at 1:00 p.m. in the commission chambers of the Utah County Courthouse, Provo. Written comments, suggestions or objections may be submitted before July 10, 1968 to any of the three offices specified. Savings Bonds Payroll Savings Plan, against targets assigned by the Treasury Department during the year 1968. In a telegram to the governors of Arizona, Colorado, Montana, Idaho, New Mexico and Wyoming, which with Utah compromise the Federation of Rocky Mountain States, Gov. Rampton stated: My confidence in the citizens of our state compels me to wager that our performance will exceed that of your state. I pledge a model of a Utah built Minute Man Missile if your record beats ours. The kickoff event for state employees bond campaign was one of many being held during May in' industrial plants, defense installations and government agencies, as the 1968 bond campaign gets into full swing. Attending the capitol ceremony was Gov. Rampton, James Cummings, Utah Area Manager of the Boeing Co. and State Bond campaign chairman; Elmer J. Smith, VA regoinal manager and bond campaign committeeman; Paul Wiser and James F. Marshall, president and secretary manager of the Utah State Public employees association, and Kathleen Meikle, state director of the Treasurys Savings Bond Divi-soin. Mr. Marshall was named by the governor to head the state employees 1968 bond drive. OEO Announces Funds For S.L. County Work The Office of Economic Opportunity has approved the programming of $83,069 in federal funds for a special summer in Salt Lake City. The money will come from funds previously approved by OEO for use by the Community Action pro-fra- m Program for Economic Opportunity, Salt Lake Area. Don L. Thomason, director of OEOs North Central Region, made the announcement this week. The reprogrammed funds will allow the agency, which conducts anti poverty efforts in the city and county, to provide coordination this summer of 33 programs for youth which will be operated sy various local organizations. The OEO funds will be with local commodities and services valued at $7,911. The project to run for four months, will begin at the start of sumcom-Dine- d mer. Youths from low income families in selected areas of the city and county will participate in he summer programs operated ?y the 33 various organizations. Miss L. Lorraine Cook is the agency director. Graduate to a new flameless Electric Range V Electric Cooking Is His Favorite Too! Happiness is better steaks, apple pies and baked potatoes for he-m- an appetites. You get them and much with a modem flame-le- more ss electric range. See your electric dealer's bright new models now ! Because Its electric, It's better! Utah Power & Light Co. |