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Show THE SALT LAKE TIMES Men Want to Look Younger Too, Famed Beauty Authority Says And why not? asks the dynamic expondent of the How to Look Younger Lovlier Longer school of beauty for women. In this country, where the accent is on youth and Im talking about point of view rather than years everyone wants to look and feel younger. Because Estee Lauder believes so strongly that men today want to wear their years more lightly she has created Aramis, a special new line of grooming agents for men. Actually, the germ of this evolutionary development was born out of necessity, and right in her own back yard. Her .husband, Joseph Lauder', is a busy business executive and a very active man. Along with demanding careers, Mr. and Mrs. Lauder lead a full social life that shifts from New York to Palm Beach to Europe. The tensions of business, the rigors of travel can leave a man with as many grooming problems as a woman, and until now with very few ways to solve them. Mrs. Lauder recalls the evening of an important dinner and her husband had just returned from a trip to Boston. The raw, cold weather had left his skin reddened and chapped and a second shave made it even more sensitive and tender. This set Mrs. Lauder to thinking seriously about mens grooming needs, and the outcome is Aramis, her master plan for a grooming revolution. It revolves about a group of grooming agents to combat real and specific, problems encountered by men every , . ( Great Salt Lake Subjected to Concentrated Study Utahs Great Salt Lake has been subjected to concentrated scrutiny and scientific investigation the past several months, more so than in recent times, according to Sen. Frank E. Moss (D-Uta- h). The stepped-u- p activities on all most, all of the lakes 1,000 square miles have been conducted by the Interior Departments Geological Survey and the Utah Geological and Mineralogical Survey, Sen. Moss said. The studies have included aerial photography, temperature and depth observations at 26 locations on the lake, and color and infrared photographic studies which clearly show the lake bottom contours and other features of this highly unique body of water, Sen. Moss said. Sen.. Moss said that the lake upset history during September of last year when for the first time in the last 90 years, the level of the Great Salt Lake rose, rather than declined during this nohnally-dr-y period. Sen.. Moss has been informed that the level of the lake rose of one. foot rather than declining an average of s of one foot during September. The Geological Survey officials also told Sen. Moss that the salt concentration of the Great Salt Lake is presently about 240,000 part per million or about seven times the salt density of sea water. Utahs number one attraction is second only to the Dead Sea in salt concentration, Sen. Moss noted. Scientists and engineers, usboat, ing a specially-designe- d extensive been conducting have lake," studies on the mineral-ric- h The samples Sen. Moss said. one-ten- th three-tenth- Page Three FRIDAY, JANUARY 7, 1966 day. Aramis itself is the name of an exotic root originally used by the Turks as an aphrodisiac. The Aramic fragrance that keynotes this series is a very distinctive one, quite unlike any among the current mens colognes. Its a warm blooded oriental fragrance with remarkable staying power, most potent in the cologne version and used with suble restraint in the Aramis collection. The Master Plan includes products for the bath, the hair, for shaving and for special problems. For instance, theres a solid shampoo on a rope for the man who washes his hair in the shower. The man who suffers a razor gash can relieve it with special after shave cream, and Aramis friction lotion is a great after shower waker-upp- it er Monday Taxpayer Information Service Will Start Again According to Boland V. Wise, District Director of the Utah Internal Revenue Service, the regular Monday Taxpayer Information Program for filing 1965 Federal income tax returns will be in effect January 3, 1966 thru April 15, 1966. Taxpayers are reminded that the Salt Lake City offices are still located in the Post Office and Court House Building, 4th South and Main Streets. This Monday assistance is also available at all local Internal Revenue Service offices throughout the State. Under this plan, Internal Revenue Service employees will answer questions or. give information to persons making out income tax returns but they would like to concentrate on Mondays, thus giving, better service to taxpayers, and minimizing the cost to Internal Revenue Service. The plan of advising and in- feels like the hot and cold of a Sauna bath and a rubdown with snow. The All Weather Hand structing taxpayers in filling own returns will be Cream gives hunters, skiers and out their as in last out carried progolfers and other outdoorsmen gram. Mr. Wise statesyears servthat thorough protection from chap- ice will be given gladly and ping and drying. Eyepads proupon either a televide soothing relief for eyes ir- cheerfully, a or personal contact from ritated by smoke or fine print phone a and that returns will reading, and the Aramic pick up betaxpayer, prepared for persons mask acts like an invisible ten whoactually cannot physically do the minute cocktail for the skin for themselves. refreshing, relaxing and stimu- jobWhile special preparations are lating after a long and tiring being made, to give, the best day. and attention to taxpayThe Aramic collection is hand- service come in on Mondays, ers who somely bottled, with labeling on service will be maintained on the side. It enables a man to information counters on other keep all his having needs in six work days (Tuesday through Friinches of shelf space, with the at the Salt Lake City, Ogbottles pulling out like books day) Provo offices. den and from a book case. Attention is called to the fact that the Provo Internal Revenue Service office is located in the taken from the lake will be anal- Ashton Building, 140 West 1st yzed to determine variations izi North. The Ogden office is now concentration of dissolved min- located in the New Federal erals with depth and from place on the First Floor, Rm. to place to create a mineralogi- Building 1021. cal profile of the lake, the Income tax returns and inUtah Democrat has been told. structions will soon be mailed The Geological Survey and to taxpayers who are requested the Utah Geological and Miner- to: alogical Survey technicians hope (1) Read the instructions careto use their Great Salt Lake stuin preparing the returns dies to pave the way for the use fully line by line. Be sure to use full of remote-sensin- g techniques to Name and Address, and Social study many physical, chemical Security Number. and biological processes of this (2) If further assistance is reunique lake and other bodies of quired, call the local Internal water. Revenue office on the telephone The Great Salt Lake is the (Salt Lake City area in the Ogden 1 largest surface-watand 6552; Western Hemisphere which does nd Provo Extension not have a drainage to an ocean. 7311.) The increased study of the lake (3) In the event the telephone is essential to further develop- call cannot clear up the diffiment of the area for mineral and culty, come into the Internal recreational purposes. Revenue Service office on Mon524-587- 0; er 399-655- 374-501- 1, Employment Picture Reflects Change . Labor market activity between Christmas and New Years is generally mild. However, there was a minor exception this year as job openings at 732 during the short week, were 200 more than for the week before and 200 more than for the same week in day. The program should furnish adequate help to all taxpayers in need of assistance, and should permit the Service to better utilize the valuable time of its employees in other important including types of tax work. efforts to speed up refunds. Your Federal Income Tax, and Tax Guide for Small Busi- 1964, reported the Employment ness booklets are available at the various offices at 50c a copy. Security Office. As is customary, new unemployment moved up with 1,978 Lt. Raymond C. Battison, son individuals filing initial claims of Mr. and Mrs. Raymond E. for unemployment benefits com- Battison, 2649 Barbey Dr., com- pared to 1,637 the week before. This new unemployment was seasonal heavily loaded with ' workers, mostly construction, and with sizeable but temporary layoffs in coal mines. unemployment Continuing totalled 9,277 for the week, in good contrast to last years 10,? 951. This weeks continuing un- pleted a transportation officer basic course at the Army Transportation School in Fort .Eustis, recently. During the course, Lt. Battison received instruction in the duties and responsibilities of a transportation officer and was trained in the operational procedures of transporting military Va., employment covered by state personnel and equipment. He received his bachelor of and federal laws is 3.92 percent com science force degree from the Univerof the insured work sity of Utah. pared to 4.53 a year ago. National Safety Council Tests New Studded Snow Tires Are the newly developed snow ires containing metal studs as safe and efficient on winter road surfaces as some manufacturers claim? t Research to be undertaken by he National Safety Councils Committee on Winter Driving lazards at Stevens Point, Wise., his winter will seek answers to his question which is of vital concern to highway users arid public officials. Preliminary tests made by the committee last winter at Stevens , taint indicate that cars with hese tires are safer on icy pave? ments than cars with regular snow tires, but reinforced tire chains afford still more safety, according to Prof. E. A. White-lurs- t, Director of the Tennessee Highway Research Program and Chairman, Subcommittee on the Testing for the NSC Committee on Winter Driving Hazards. The research specialist, who is Research Professor of Engineering at the University of Tennessee, said the Councils tests show the following average stopping distances on ice for a car traveling at 20 mph with new equipment: Regular tires 180 ft. Snow tires 167 ft. Studded snow tires 119 ft. Reinforced tire chains 70 ft. The tests also showed that the new studed tires rank some where, between tire chains and regular snow tires in starting ability on ice. He summarized the Councils traction test findings on ice by reported the snow tires give 36 per cent improvement and reinforced tire chains offer 405 per cent improvement. Highway users should recog- nize that these tests were made' with new equipment. Limited data indicate that after 5,000 miles of wear, studded tires may lose as much as .50 per cent of their effectiveness. We hope to find out more about the influence of wear on tire efficiency during this winters tests. Whitehurst said the committee members are interested in reports by some, agencies, including the Swedish National Road Institute, that studded tires may reduce the coefficients of friction on bare pavements, both wet and dry by as much as 25 percent. Since some of todays heavily traveled pavements are already considered to be glippery when wet,. it is obvious that any additional loss in traction because of the studs, particularly at high speeds, could lead to a most hazardous situation, In the meantime, until some of the questions are answered, the Council continues to recommend regular snow tires for use during mild to medium snow and ice conditions, and advises that studded tires are more effective than regular tires on ice and that reinforced tire chains at best for severe snow and ice KEEP ROLLING THIS WINTER There are several cardinal rides for driving oh ice and snow: 1. Keep moving so you wont spin or get stuck. 2. Use low gear sparingly. 3. Stay several extra car lengths behind the driver ahead. 4. Avoid abrupt stops. (Sudden braking can throw you into a serious skid.) Train the children not to interfere with your driving. In the wintertime, particularly, you need to give all your attention to the road. To start a cold or flooded car; follow this simple formula: A. Turn off everything electrical lights, radio, heater. B. With the car in neutral, push the accelerator to the floor, hold, count slowly to 10. C. Tiy the starter In bursts of. two or three seconds. If nothing happens, wait, then re- peat A, B, and C. Once the car starts, press the accelerator hard till the motor roars and there's no danger it will die. If your door lock freezes, just the warmth of your hand or breathon the lock may unfreeze it Otherwise, warm the key with a cigarette lighter, a match, or hot water and work it around in the lock until ice melts. Other winter problems, like stalling due to carburetor icing, can be avoided by using seasonally controlled other automotive products made by companies liko gasoline and American OiL , |