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Show ASTERN ATJERJCAna Serials Order Department University of Utah mm City , mm SALT LAKE CITY, UTAH VOLUME 17, NUMBER 248 - The outlook for (averns and bar owners in America is for continued success, Bank of America says in the latest issue of its Small Business Reporter. is keen, Competition . business costs are spiralling, and the public's tastes are fickle, but for the owner of a bar or cocktail lounge who is flexible and keeps abreast of modern trends, success seems assured, the report states. The market is particularly good in California. State residents consumed 14 per cent of all sold alcoholic beverages in throughout the country 1972, good news for the state's 7,000 bar owners. And the possible reduction of California's legal drinking age from 21 to 18 could swell the market in 1975 by an additional one million. To take advantage of that growing market, today's bar owner must be more aware of the tastes of the public, the report says. He must attract new customers from many social groups, fully, aware that today's tavern goers seek a "total brand name liquor experience" and a more sophisticated atmosphere. But the key to the success of an establishment is the head bartender. "Your head bartender can make or break you," one veteran maintains. Some owners want a mellow, easy-goin- g bartender, others want one with flair and showmanship. But generally tavern owners look for a bartender who is friendly, adroit, honest and experienced. Successful saloon keepers usually must be both congenial hosts and shrewd businessmen, creating a . friendly atmosphere and entertaining customers while closely supervising employes and in- -' ventories. The best way to learn these roles, oldtimers say, is by experience, manning someone else's bar, or frequenting successful establishments. Of the two major roads into the business establishing a new tavern or purchasing an existing the scarcity of new operation licenses in some states compels many barmen to choose the latter the report says. Advantages of this route include- established location - and clientele, equipment in place, and a presumably profitable operation. Experienced owners warn, however, that it's still necessary to "case ine joini, checking on customer habits and requests, determining what brings them in, and what they get when they get there. Setting up a new establishment, on the other hand, requires finding a suitable location, scrutinizing such factors as accessibility, parking, competitors and neighbors. Theaters, movie houses and restaurants, for example, attract crowds at night, while super- markets and drugstores that close Banking Big Miss JACKSON. MISS. (UPI) -Mississippi was the first state to have a levee system. It was established by an act of Congress on Sept. 28, 1859. early do not. Owners quickly learn, too, that an important key to building business is to stock an array of liquors to allow for call drinks, with premium brands ordered by name, and well drinks, for mixed and house drinks. One veteran warns, "Never assume that people don't know a good drink from a bad one. Customers don't complain, they just don't come Purchases The overall purchase in life Families NEW YORK' (ACCN) in the United States now have an average of $24,400 worth of life insurance protection, estimates the Institute of Life Insurance. The record level reached this year is $1,500 more than the national average in 'The Small Business Reporter is issued by Bank of America as a guide to persons interested in operating their own businesses. Copies of the report are available at Bank of America offices or by writing Bank of America, Small Business Reporter, Dept. 3120, P. 0. Box 37000, San Francisco, Calif. (In Billions) c? lie? $1,503 1972. $1,402 0 Heifer is the modern (UPI) Anglo-Saxo- n two of words, spelling and heah fear, meaning high ox. The heifer seems to stand extraordinarily; high on her legs compared to a grown cow. 1971 1972 1973 Of Life post-seaso- two-poi- nt nt Possessing an uncanny shooting touch which has been his trademark, Mount's passing and defensive abilities have been somewhat overlooked. He has fine size for a pro guard at 4 and 190. Warren so far this year in 23 games with the Stars has averaged 5.6 points. n He came to the club in last and in 51 games year from Dallas averaged 9.8 ppg. This is Warren's sixty season in the ABA and he carried a 10.7 scoring average into the current campaign in 373 games. He broke in originally with the old Los Angeles Stars. "We consider Rick a player who should be a great asset to better-than-avera- Insurance in the United States (In B llions) surance coverage throughout the nation is estimated at nearly $230 billion, $17.5 billion more than in 3Q The 1973 figures lifted life insurance coverage throughout the nation by 9 per cent, so that at the end of 1973, total protection on the lives of Americans had risen to nearly $1.8 trillion. Family responsibilities are the major reason why young husbands and fathers purchase life surance. in- When Bought More life insurance is bought by young adults in their early twenties than at any other stage of life. About 37 per cent of all ordinary life insurance policies are issued to policyholders from 20 to 29 years "old. ge 6-- mid-seaso- high-qualit- y our team," said Stars' general manager Arnie Ferrin in making the announcement at attended by Mount. "We hate to lose a player like1 Warren," Ferrin continued, "but in obtaining both Johnny Neumann and Rick this week, we found ourselves overloaded with outstanding back-coupersonnel." a press conference rt tJPI $193t IW3 $188 PF1 1972. by 1963 1970.1971 1972 1973 tlncludes Servicemen's Group Life Insurance of $17.1 Billion in 1970. 'Estimated. Source: Institute of Life Insurance. workers, who need and now can buy more life insurance, protection than industrial policies normally provide. . Currently, it is estimated more than 3.8 million young people reach the age of 21 each year. As for marriages, the annual number stands at about 2.3 million, n regular- - and competition in 272 games in an 11.6 ppg scoring average in just 22.8 average minutes of playing time. He has shot 44 per cent from range, 31 per cent three-poifrom territory and 81 per foul line. cent from the ' 1970 decline had been due largely to the economic gains of American $21 Z plus pro seasons covering both g . 'Estimated. Source: Institute of Life Insurance. Rick Mount Joins Utah Stars point-per-gam- decades before. This relative PURCHASES Vice-Preside- Grammar Lesson . about 2 per cent of all legal reserve life insurance in force at the end of 1973, compared with 12 per cent two $731 Vice-Preside- tSee detaili page 4)' year-end- Industrial insurance represented HOUSTON, TEX., Texas ternational Airlines announced the appointment of Donald J. Breeding as Personnel, and of Car-s- n Summerville as Assistant Technical Planning, Purchasing and Supply. Mr. Breeding replaces Robert J. Waggett, who will continue to serve the airline as a consultant in personnel-related activities. Mr. Breeding joined the airline in 1971 as Manager, Personnel, and holds a BBA degree from the University of Texas, where he graduated in 1962. Mr. Summerville joined Texas International in 1972 as Director of Technical Planning, and holds a BA degree from Georgia Tech and a MA degree from the University og Arizona, where he graduated in 1967. Utah Supreme Court Decisions $1,775 $1,628 Texas Airlines Announces New Vice Presidents 1r in In Force in the United States 1963 94137. The largest single dollar change life insurance by type of coverage was in ordinary life insurance, which' in 1973 increased by $77 billion or 9 per cent, reaching $925 billion in force.. Americans also added an estimated $59 billion, or 9 per cent, in group life insurance; about $690 billion was in force at in- - LIFE INSURANCE However, the new total equalled income, considerably below what is needed in most families. Experts in family financial planning advise that a family's life insurance generally should cover at least four or five years of income. back." The Utah Stars in two separate deals have obtained the services of guard Rick Mount from the Kentucky Colonels for a high draft choice and cash while dealing guard Bob Warren to the San Antonio Spurs in exchange for a high draft pick and money. Born and raised in Lebanon, Ind., Rick had a fantastic high school career which won him a cover story in Sports ' Illustrated magazine (the first time a prep athlete had been on the cover of SI). "The Rocket" then went on to a sen- sational collegiate career at Purdue, when he graduated he held practically every Big Ten and Boilermaker record imaginable. His junior year he finished scorer as the nation's second-leadine with a 33.3 average and as a senior he ranked third in the with a 35.4 ppg norm. country ' His pro career got off to a rather inauspicious start, as he averatted 6.6 games with points in 66 regular-seaso- n role and 6.0 in in reserve the Pacers a 10 playoff contests the year the Stars upset Indiana en route to the ABA title. The next year Mount was promoted to a starting role with Indiana and was a key factor in the Pacers' winning of the 1972 ABA championship. He averaged 14.2 points in 78 regular-seaso- n contest and hit for an 8.9 average in 20 playoff games. His complete career totals in three TUESDAY, JANUARY 15, 1974 U.S. Family Insurance Reaches Record Level Running Corner Bar Is a Roaring Good Business, Bank Study Finds SAN FRANCISCO (ACCN) . of group life insurance through the employer has also been an important factor. Oh the other hand, industrial life insurance continues to serve a definite need for many lower income families. Ex-Felo- ns Vote Ban End Urged In ABA Brief - Charge Grocery Sold Illegal WASHINGTON The (UPI) American Bar Association (ABA) has urged the Supreme Court to strike down state laws which deny the vote to discharged Giving its views in a (amicus curiae) brief on a test case from California. The ABA said: "There is broad recognition today of the desirability of restoring ex-felo- friend-of-the-cou- Whale Meat SAN FRANCISCO (UPI) --A grocery has been accused here of illegally selling canned whale meat. Asst. Dist. Atty. Wallace P. Douglass said in a Superior Court action, January 8, that Uoki-K Sakai Co. was warned in November about selling the meat because whales were on the endangered species list. Douglass said the store did not respond to the warning and a month later police seized 10 cases of the meat from the grocery's basement and 48 cans on display. He asked that the store be fined $2,500 for each alleged unfair business practice. A lawyer for the store said the meat had been legally imported more than two years ago. rt rehabilitated offenders to the normal rights and privileges of citizens." The ABA is particularly interested in the subject because it has established a commission to promote improvement in the nation's prison systems as well as rehabilitation of inmates when released. The brief, signed by ABA President Chesterfield Smith., recognized that application of constitutional standards to laws restricting the vote presents complex legal questions. But it insisted elimination of such statutes would do states no harm, would support rehabilitation efforts, and would be constitutionally correct. |