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Show THURSDAY, fags rou THE SBteSaBuw Issued Every Tknndu Looking Backward" By Boa Publishing (lac:). U. wTCnxmtt, Ukuytr, mbarription, $2.00 the Tmr la Advance. On. Office Phone No. 9, Ueuidenct, ar 13S-- 183-- J. stared An Second Claw Mail Matter, Jane 4, 1915. At the Pontoffim At Price. Utah, under the Act of March A 1879. ADVERTISING BATES Di unlay Matter Per Inch Per Issue, 40c, Transient, 50c. Special Position, IS per Cent Additioaal. Legale Tea Onto the Line Each Insertion. (hunt Bis Worda to Line. Hum moos, $12.90 ; Water Application, Proof, $10. Beadere Fifteen Cents the Line Each Insertion. Count Bis Worda to the Line. Blackface Type Twonty-Plv- e (25) Cenu Each Innertion. Obituaries, Cards of Thanks, Resolutions, Hts, At Bending Notice Rates. Count Biz Words to the Lina. Per Bale, Kor Rent, Pound, Lost, EteH Two Grata Per Word Each Issue. No Charge Accounts. Address AU Communications to SUN PUBLISHING COMPANY Pries, Utah I want aieunilng wUhent The Baa; and ap and cried la the congregation, deb, M:2H. I DONT CUT ADVERTISING IN BACKWARD TIMES Advertising is the life blood of an institution if properly handled, believes Richard P. Chap inman, successful dependent retailer who has doubled his business during the last tot years in spite of chain-stor- e competition. Advertising should be the last expenditure cut and first to be increased, is the advice that he give in an article in The Rotar-ia- n magazine to merchants trycondiing to meet present-da- y tions. This does not mean that all advertising is good," he declares. Neither does it mean that any form of advertising will continue to produce in the future simply because it has produced in the mid-weste- rn past. In the careful consideration of all factors which affect the future of good business, the merchant can well afford to devote considerable time to the study of advertising. In many cases it has been used as a shovel to heave out unwanted goods instead of as a spoon to feed the customer desired merchandise. All types of advertising must . be studied constantly in an effort to ascertain that which will serve to best advantage in acquainting the store and its merchandise with the prospective customer in its trade territory. "The amount to be spent, he continues,.. should be determined as part of a fixed expense budget Authorities vary as to the proper, amount but it is generally from 2 to & per cent of amount is dethis arbinot be should it termined, entire over the spread trarily year but kept liquid to take advantage of either increase or decrease in volume as the year ad- sales. Once vances. Money available B V H, PRICE. UTAH for advertis- ing should be carefully fitted to the mediums best suited both to the business and to the amount allotted. A program should then be laid out far enough in advance to permit the purchasing of merchandise and the correlating of it with advertising, the display windows, and the interior displays. If followed carefully, this plan gives advertising a real message and it will produce. Profits are made by advertising, but not all advertising is profitable. its The writer recently unearthed aome old file of the finit paper published in Price, Volume 1, Number 1, of the Eastern Utah yean ago. Telegraph, dated January 19, 1801, forty-on- e S. M. King waa the managing editor and in bis salutatory bo said: The Telegraph is a new venture in Utah journalism and, aa its name imports, is dedicated to the people of Eastern Utah, upon whom, in the main it dependa for ita support and in whose interests and influence will at all times be exerted. It is intendod to be a paper for the people and not for any class or individual and all will be treated alike fairly. We make no promisee, for the reason that we may not be able to fulfill them and it is our greatest desire to preserve the reputation for truthfulneee which is characteristic of our profession, but will attempt to give our readers the latest news and particularly that of the counties of Emery, Grand and Uintah." The paper was a six column, sheet, four pages set by hand and four pages patent. It carried a good amount or advertising of diffeient firms of Price. Among those ads appearing A. Ballinger, and eounty prosecuting attorney; B. K. King, attorney attorney-at-laand eouneilor-at-law- ; J. 8. Hoyt, physician and surgeon; E. 8. HorsEras-tu- s ley, carpenter and builder; II. A. Atkeson, carpenter and builder; meat the M. Whitmore with eity J. Anderson, blacksmith; running market. William Burgess waa another blacksmith, while J. M. was conducting The Oasis," a thirst parlor. 0. Robbins was in the blacksmithing business, and F. B. Lang ran The Magnate" and dispensed wines, liquors and cigars. The Emery County Mercantile company, Williams' store and the Gilson Asphalynm company were the leading general stores in those days, while the Price Trading company waa just building a new place on Main street. H. Lb Cummings waa agent for the Denver and Rio Grande Western railroad in Price and trains arrived and departed in a somewhat irregular manner. The mail went out of Price by stage by way of Soldier nanyon and government freight and gilsonite was brought in by team. The army stationed at Fort Duchesne got their supplies at Price add the Indiana came here to trade and see the sights. It waa no uncommon sight after the writor came to Price, thirty-tw- o yean ago, to see aa many as a hundred Indiana camped on the old camp ground where the Stevenson Lumber company is now located. Price was in those days Emery county, Carbon eounty not having been created, and all the eeunty business wss transacted at Castle Dale, eounty seat The Ujode of transportation waa by horse and bug- wagon, it requiring a good part of a day to mako the trip to seat. Travel from both the north and south came by way of Price and took the train for Salt Lake City or to eastern points. After managingu-TkTelegraph for a short time, King turned it over to J. L Paradise, who ran it for some time. It waa later changed to The Eastern Utah Advocate, with Judge Loerie at the helm. After serving aa editor for a while. Judge Loerie quit and the editorship passed to Dexter Smith, a brother of H. CL Smith of Price. The Advocate was owned by a company who sold it in 1897 to R. W. Crockett, who ran it with bis brother, J. A. Crockett, until the death of the former aome three years ago. Along about the time Smith ran the Advocate an opposition paper was started by a company and was known as the Castle Valley News, with a man by the name of Brownlee as editor. Numerous newspajier scrape was the result of the two papers, Brownlee being sent to jail but escaped by making a key from a nonpariel sing and malting his getaway. He left the country for good. In the summer of 1897, R. W. Crockett purchased The Eastern Utah Advoeate from a company and ran it for three years, or until May, 1900, when he was joined by his brother, J. A. Crockett, and they continued to operate it until 1913 when they leased it to Fred .U Watrous with an option to bay the plant Watrous failed in his payments and the newspaper reverted back to the Crocketts. In making out the transfer papers the name of The Eastern Utah Advoeate was in some way omitted and Watrous retained the name, later selling it to the Carbon County News, that paper taking the name, The Thus The Sun waa started. , The newspaper game in Price a somewhat checkered eareer since the establishment of the first one in Price and many old timers now living here ean recall the tactics between editors in the early nineties. During the many years spent in Price, the writer has seen the paper grow from a small hand-se- t sheet to a well equipped ' machine set paper with modern machinery that is in keeping with a eity t s ice the size of Price. He has seen the town grow from a small hamlet to its present size and standing. during our residence in Price we hare gone through some greet changes and recorded many events and mishaps. - In May, 1900, the great Scofield mine explosion occurred, killing some three hundred persona. In 1917 the Gooseberry reservoir broke, flooding all of Price river valley and doing much damage. In 1024 the Castle Gate mine explosion occurred and several years later the explosion at Standard-rill- e in which several liras were lost, all of which were recorded in eight-pag- e w Mill-bu- rn Sor News-Advocat- Weve rradox the-- ing (Editor's Note This is the first of several article of the early happenin and around Price. The second will vtr in the near future). WHATS WRONG AND WHERE? im The state tax commission hi scssed property under its direct diction at $185,943,821, as con to a final assessment of $20078 last year. This is a decrease of 820,413, which, added to the dee reported by thb county stResson, daces a grand total of $12)00,2 The pedestrian who ia inclined I let grass grew under his feet ii pH ty apt to soon find it growiig en him. - REPUBLICAN CENTRAL COMMITTEE ALL PRECINCT CHAIRMEN: Price, Utah, July 20, 1931 Itrpubl'cau County Convention is hereby called to !ouse be Price, Utah, on the 13th day Of Aug for the purpose of electing 19 dele- aU S?nvent!2,n which rtJv on to be held at Salt Lake Saturday, August 20, 1932, at 10 oclock, a. m. fiOUri f..c ?! theS-Me- P- - 11 m;-- tfKCfnti.on- - Ihere wiU be placed in nomination ntc!0 fices: Governor, Attorney Stat.e Treasurer, State Auditor, Super cng the Supreme Court of Presid?ntlal electors, and to transact such SoUci!?n Jus,ice of of other business as may properly come before it. shar1! 00115181 of 84 deleates appor tion onbasw i1 for every 35 votes or major tion thereof cast fnPn?i,de on Don B. Colton, Congressman, in frac-193- 0, to thlSrffimbn Scofield ClearCreeic Rolapp Castle Gate Hiawatha Helper Spring Glen Kenilworth Peerless A lot of folks seem to think in meeting their installment payments on time. it ly assessed by the commission. W ith the receipt Wednesday of enld Secret that thrift consists much is her delay in reaching that review of county assessor valuations by the tax commission will not greatly cliauge the totals and that the commission will not greatly alter its original assessment of mines, public utilities and other property direct- . i funny. ' It Isnt the woman getting the last word that nettles a man so tions columns. is that although Brevity of wit, senators are Utah might pick up some odd change by selling income tax payers names to those looking for sucker lists. $42,-009,0- mnd-klingi- that another In a weekly exchange, the edi tor notifies his readers that there is no use in sending him anonymous letters, as he never opens them. Utah's 1932 valuation will be less than for 1931 on a bads of figures now available at the offices of the state tax commission. This total is based upon the assump- by the counties already reports Iowa total decrease of $27,17 for all property of the state is by the county assessors. has-ba- bald-heade- - ports from the assessors of Salt Lake and Utah counties, the commission now has on file the assessors valuation for all but four of the 29 counties in the state. These 25 counties which hare rpmrted show a total decrease of $24,154,791 from last year's valuations. The four counties which hare not reported are Carbon, Davis, Tooele and Juab, with a total valuation in 1931 of $30262,877. If they show the ume rate of decrease a the remainder of the state, which is slightly less than 10 per cent, the loss there will he approximately $3,020,000. This, added to the $24,154,971 decrease shown Valuation In Utah Take Sharp Drop In 1932 e. possible for a man to be a failure even though he has come out on top. noticed- TgUBPl BAYS WE'LL NEVER FORGET EVERT By JOHN A. CROCKETT An Arkansas newspaper reports that a woman was hurt by falling out of a buggy. And it wasnt in the Twenty Years Ago column, either. And -- How good are you at finding mistakes? The artist has Intentionally mado several obvious enoa In drawing tha above picture. Some of them ere easily discovered, ethers may bo hard. See hew long It will take YOU te And them. SOLUTIONS TO PICTURE ON t PA. EIGHT Wnuldn it have been grand if naEvery year, along about this time ture had only fixed it mo a man eould we wish we had nothing to do but lie not talk unleMM his brain was working in a hammock in the shade and watch a couple of suails stage a footrace. at the ume timet I t .r"ty are en,it,ed t0 dele2a,eS 2 Heiner cPri Canyn Standardville . . . 2 i Latuda 2 4 Rains 1 3 Price 13 Wellington 2 Sunnyside 2 1 t!arPer Wattis 33 3 3 Columbia I Coal City 2 Consumers Sweet Mine 2 Kiz . 1 I - 1 & Total the varous precincts to elect their delegates cinct Chairmen and sSSl?mC?nvei?t!on and t0 se,ect the the coming year, in case there are any vacancies. aTc t! By UtaH thiS Secretary. . 1 2th day of July 1931 Mat Gilmour, Chairman |