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Show Try THE BE V, P1I0E, UTAH PAGE EIGHT EVEN BEAR CUB FLY BY 1 EXPRESS THURSDAY? KOVEMBEB EYEBT THURSDAY. It enough, did not sens impressed. was a new experience for ths girl and one which stirred her to new efforts. She donned one of the drawee she had conest planned to wear during the week and contrived to meet him a again. And .Maxwell . went Just He aurrenderlng. mall way toward asked her to dinner and the theater. This older man apiiealed to the girl who felt every eye In the restaurant upon them and glowed all the prettier In her pride. With a husband like girls looks Maxwell, she thought, advan best the to accented bo could Lutage. And that was as close aa ella ever came to ftilllng In love with anyone save herself. Maxwell was constant He hnd an Invitation for every evening and there were rides In the afternoon. Luella, used to attentlbn, had never been singled out from so many by ous man in ao abort a time. This one must be serious. Luella thought of the other girls and how envious they must be. After she bad won Maxwell and the one beauty contest there would be' no to dispute .her sway. Its my complexion," ahe told herself; "all the time he looks it my cheeks." And the complexion she repeated would win the contest. The day of the contest brought the girl her first faint misgivings. Something had gone wrong, Just a little wrong, with the prised complexion. Perhaps she should not have gone ont so many evenings, eaten so many lats dinners. She rubbed her cheeks to giro them color."At that, ahe decided, "one does not have to he one's very best to wla from these others." The contest was close. ' After aa hour the Judges had eliminated all save Luella and a brunette from Middleton. Luella wished she could pinch color Into her cheeks for. she. knew her rival was a worthy one. They cant pick her a brunette when they have a blonde- - like me, she tried to convince herself anil yet the Judges gave no sign. Suddcifly there was an agreement The prize went to the stranger. Farkervllle lost and Mlddelton won, and because Luella lacked the coloring of the other The beautiful girl, tasting her first defeat sought consolation In the romance. Maxwell Room would tell her she was better looking than thin black-haire- d girt She would find Maxwell. Some one spoke to her. It waa one of . . KEY 10 All Charles E. Carpenter, noted exponent of business problems, manufacturer, lecturer and president of a leading Philadelphia leather goods manufacturer, has sounded the keynote of business success, according to leaders, in hU anaylses' of the .intrinsic value of advertising.' Advertising, is tie' backbone of America's prosperity, says Carpenter. Every successful business can base its results on advertising. Peo- - WALK EQ. THE Cum SECKltjEf One used to think that air waa something one breathed, and little more. Now it has beeome eo important in today life that the whole 'world haa beeome Mail, passenger and express fly by air; the air support aeroplanea and automo-bileit earriea messages and airships around the world; and in view of the many, naea to which it ia put, one may aay In truth that Air ia King! Recently, a bear.enb became and flew to New York from Montreal on the first daily Canadian Paeifie air ezpreaa via Canadian Colonial airways, aa a present from His Worship, "Csmillien Honde, Mayor of Montreal, to Hie Honor Jamea . J. Walker, mayor of New York. Mayor Walker reeeive): the , cub with his usual gurtesy and named it Buga Bear. It was the. first bear eub to' fly to New York, or. anywhere, and a; air-mind- 4 ( J t i PLANS OUTLINED if Henry H. Japae Tell of Future Plans of Utah Bock Asphalt 1 ! Plans for beginning extensive com :marrial production from what is- said '.' to be the world 's largest known deposit of asphaltic sandstone, located : near Sunnyside, were ontlincd Satur-- ; Jay by Henry II. Jones, general su- -: perintendent of the Utah Rock Asphalt corporation, whieh recently was : organized to mine and market the mathe Salt Lake' Telegram. terial, The asphaltic rork occurs in s deposit 2000 feet thick, whieh extends several miles along the mountainside in Water Canyon, five miles north-- 'east of Sunnyside. Officials of the - . -' ; A ZIP Of SHEEP was a bit nervoua when it was received in state at New York City hall and was given the key to the eity like Byrd, Tunmy, Gerturde Ederle, Lord Allenby and many others. However, it fully held its own As a celebrity' and at taut twenty cameramen sists in ddiveringmail and express to Montreal, Toronto, Winnepeg, and aa far west as Calgary. Mayor Walker said: 'Thanks to Mayor Houde and to the Canadian Paeifie railway for the Canadian eub. 'And, according to the radio installed at eity hall, the bear sang the good old song,' The Bear Went Over the Mountain, to See What He Could Seel And Ill say he saw a mouthful! said a reporter as he looked out over the vast throng which gave the little Canadian bear eub a most friendly shot at it without hurting 'anything except its feelings. While the Canadian Paeifie railway Itill crosses the continent in record time; by rail, its express company by sir not only carries bear eubs and other 'express tram Montreal to New York, but it meeta its ships' far down the Sti Iawrenee at Bimonski and as welcome. its . e close, Miss Cross, and our task was a hard one. Have you met Miss Boom, the winnerf "Miss Boomr tor once the girl was thinking bard. Maxwell Boom; he vu her father I And those lobster uppers,' late hours were all In the plot against her pink cheeks There was no prize now and no romance; victloe In the duplicity only e firr- of men. it J able.' Mr. Carpenter also says that ness needs no defense because it nearly right aa any other huaa tivity, considering the changes it has undergone in the last dir ; pie who are half successes eould treble their earnings if they would only advertise properly. Answer me this: IIow is anybody going to know what you sell or what you do unless you tell them f Thousands in America will never know what it means to advertise until they try it A man grope in the dark and smothers his own heroic efforts when he fails to advertise. Mr.' Carpenter is s philosopher and originator and has' specialised' in the study of business problems. He is the author, of many magazine articles on business subjects. Friends call him the reformed reformer and he ia well known aa radically opposed to ' '. ; , radicalism; ' In hia book he flagrantly attacks " statements that advertising is the Why is it some people seem fcf No firm, no eity, no coun- so much pleasure in trying ts I bunk. try, no one ean climb the ladder of. everybody also from having aayt f s The Sun. ROMANCE AND BEAUTY I UELLA CROSS had beauty and she worshiped It She was certain she had no need to be clever and was content to leave the qualities of thoughtfulness and modesty to her leas fortunate sisters. "Let them cultivate manners," thought Luella If she thought at all, "and I will cultivate looks." And It may be said the results recorded In her mirror and the admiring gase of Parkervlllc were both atartllng and effective. When the celebrated beauty contest was broached, Psrkervills to a man 'nominated Luella who milled her thanks and made plans for the spending of the award. The contest was to be held In Farkervllle end was open to the state. As the day approached there came stories of promising entrants from one place end another. Luella looked upon their photographed features and smiled. It seemed too easy. There was not a one, she told herself and with some Justification, who could mntch her pink nnd white complexion. Two weeks before the count, the tall Maxwell Boom came to town and because he was the most distinguished looking man she ever saw Luella was given something besides the contest to occupy her thoughts. Maxwell Room was no longer a youth but he .carried himself like a soldier and had that Iron- - gray hair which sometimes can be so romantic. Before twenty-fou- r hours passed every girl In Park-.ervllhad speculated concerning This handsome stranger and wondered at the hidden sorrow which had tinged his hair and given him that look of dignity and reserve which, they ' agreed, was most, becoming. MaxweU met Luella and, strange A BIG FEAST AHEAD FOR - i Zip of sheep shears will rise to a I greater volume this year in Canada . than ever before in its history, it is indirated in a survey of the depart-meof colonization and development of the Canadian Paeifie railway, just made public. Practically every one of the nine Canadian provinces showed an increase in sheep population last year, and further increase is certain this year, the survev states. Production of wool in the Dominion in 1927 totalled 18,072,760 pounds, an inrrease of 662,870 pounds over 1926. Increase in the clip in the prairie provinces of Western Canada, an ideal region for sheep raising, amounted to 1,095.022 pounds, or nearly 25 per cent. The total wool consigned to the Canadian Wool growers Ltd., the growers own organization, with branches in all provinces, amounted, to 3,274.615 pounds; of nt tario, and 267,249 pounds from Brit- ish Columbia. Wool exiMirts, according to the survey, showed an increase last vear over both 1925 and 1926, both the United Kingdom and the United States markets contributing to this. The total exMirts of raw wool for the Dominion in 1927 reached the grsnd sum of which 1,492,181 pounds came from AU pounds, valued at $3,133,095, .berta, 661,262 pounds from Manitoba the greatest' annual exjwrt of wool in and Basckatchcwan,' 651,084 from On Canadian history. 48 le . TURKEY DAY --To help commemorate that famous THANKSGIVING we a have number of special articles for' this occasion, day. Here are a few suggestions to aid you in enjoying your turkey dinner, all carried in stock by us. re Carving Sets Roasters Carving Knives. Caseroles Dinner Sets Electric Goods China Pans Baking. Glassware Dishes and Such Butcher Knives Knife Sharpeners Round Oak Furnaces And with a load of that good coal we sell, your Thanksgiving Day will be complete. Phone us and we will deliver. H H. a I The reason men have to have pockets in their trousers is because they ean't stick things down their necks the way women do. & U& Thu Old Frank We dont have such readlai ter nowadays aa wo did when 1 1 'boy," grumbled old Roswell Riq don't mean the Hollo books, tkai of T. S. Arthur, and so on, tfc only good for little old maids r sexes. I am referring to trmk lie's Boys' and phis Weekly, U we now end then get a copy ce and read In the same way. Th In It the Jack Harkaway storlag I believe were the most romances ever penned If have discovered how they can But we never could. waya happened to tbo psp- -' cuts destroyed It, or the fire and burned It up, or the sort, and we never leami happened to the hens But I they were the moat Interesting over written." Yap me CUj - SWELLS PROFITS , Always remember that sum this world wants what youvt If good there are thousands want If its bad there are 1 that want it (remember what B ones amid thens a sucker bin ery minute). ' But how are ja let them know youve got. it do not advertise! Keep on Vn stone walls and youll ruin job Advertising ia easy, cheap and m company have estimated the. deposit posit to. the mill now is under eon to contain 833,000,000 tons and re- struetion and additional grinding units will be installed in the mill by ports' of the United States geological the time the tramway ia completed survey hare placed the figure even next spring, so that production may higher. be stepped up to 1500 tons a day. While the presence of the' deposit Mining, treatment' and use of the haa been known for many yean, it. aaphaltie rock is extremely simple, attracted little attention until August, Jones said. It is quarried from the 1927, when the. present company be- deposit, ground and crushed so that gan plans for its extraction, although it will go through a quarter-inc- h limited amounts of the material had screen and then is spread on the road been mined and nsed for paving prior j and rolled smooth and hard with a to that time. heavy roller. A mill already has been erected in The company is incorporated for Sunnyside at a cost of 8182,000 and $1,500,000 under the laws of Colosmall production has been maintain- rado and the principal offices are in ed during the past year, most of the Pueblo. Officers are: CL N. Power, material being marketed in Colorado, Chicago business man, president ; J. according to Jones.. F. Cregan, Pueblo engineer, vies presiA fire-mil- e tramway from the de-- dent; Dr. Herbert A. Black, Pueblo, treasurer, and Mr. Jones, general superintendent and chief engineer. Wadding announcements. : the Judges. "It was very ni advertisement Every body seiously advertises something 4 himself. Advertising must he or we would never have the of newspapers and magazines ti who rely on advertising for the, fects of advertising. Ive seen hundreds of bus failures turned into thunder cesses when a believer in ad took the helm of that sliding - Ifawe sueeess without advertising, i, It. must come in some forwls by word of mouth, writing orW ture. . From the day of Ailza j, present time man has tisod of advertising. You yourself, eonrn. Those who disbelieve ft ue should be taken under a motl arm and shown before and ifa . 'i It WON LU1ER COMPANY Phones 111 and 26 202 West Main St. Price, Utah |