Show v An Old One Answered This is a true story intended for the enlightenment of Ephraim people if if such there who be think that the c for or advertising A man went into a hardware the wre-the proprietor of which foes not advertise to to purchase Patented device of brass which he wished to as a drawer andle dle The dealer asked sixty sixty- lye five for it The customer x demurred because he had paid t five the ari ar ar- i I J i M f. f ti l in the same store before the war and he thought the price was excessive The dealer I explained that the ad advance vance was was was' legitimate and that anyhow ithe i the price couldn't be beaten as ashe as' as ashe I he was able to do business on on small profits because he didn't I II I advertise The customer was ed He decided that he could do without the article but as a matter matter matter mat mat- ter of curiosity he went to another er store whose adver he had noticed d at various times times times' in inthe inthe inthe the newspapers And there he found the very same thing on sale for twenty cents Advertising costs money but it sells goods Do not believe the merchant who argues that he can undersell others because his sales are smaller than theirs and his method of duing doing business proportionately less expensive Common sense sens should teach you that the greater number of sales a dealer makes he can afford to sell And common common common com com- mon sense should also convince you that if advertising doesn't I increase sales hundreds of of merchants would have quit it il years ears ago |