Show OUTDOOR ADVERTISING TO GO Cities Generally Are Taking Concerted Action to Do Away With the theUn Un Unsightly lg Billboards Our most progressive e towns have nearly all demanded safety and ond sanitation sani- sani j tation In billboard construction and a number of places limit the signs to 10 i business districts or else require the written consent of ot a majority of the property owners before a n sign can be Inflicted on a n residential block The billboard companies have ave fought reform strenuously In some states civic associations claim lalm that they have defeated It legislation in others oth oth- ers ers It was said that they tried to have ha ordinances put Into effect which would not restrict use of boards to I any extent but which would make It appear that the town had settled the the- question Now that the courts are deserting them some of ot the posting bill magnates magnates magnates mag mag- nates seem to be falling tailing Into line with community improvements and find agreeing agreeIng agreeing agree agree- ing to the restrictions Imposed They still claim however that outdoor advertising advertising ad ad- Is II a A. A legitimate and highly efficient method of ot business promo promo- tion They point to the undeniably artistic signs painted by Maxfield ParrIsh Parrish Par Par- Parrish rish as a sample of what a n thing of ot beauty the billboard can be They Ignore the fact tact that Mr r. r Parrish has painted only a few ads of ot thousands displayed |