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Show - ftMay. July 11, 1930 v. V : 's ,? - THE OGDEN POST Progress Guides Montgomery Spirit of Progress The jj i famous statue on the original Ward & Co. Building, Michigan Boulevard, Chicago. For generations it has been a symbol of leadership and inspiration for this great world- Montgomery wide organization. Starting as the original mail order house and now operating the world's largest general merchandise chain, we continue to strive to realize the ideals of leadership which our symbol represents demands action. A great deal has been said and written about unemployment and poor business. You read much about the reduced purchasing power of the average citizen --but what about his paying power? Leadership Despite 1st. I H eil the unemployment, the present avera- ge weekly payroll of America is estimated at 10,000,000. In addition, the registered savings accounts total over twenty-seve- n billion dollars and are steadily increasing. Yes, there is ample paying power. But we believe that general business will improve only when the buying public are satisfied that prices to them (and that means to you) reflect the new low commodity levels. In our judgment, commodity prices are scraping bottom today. We do not say that fhere will not be Ward & Co. some further declines, but broadly speak- - current prices are the lowest in years, in some cases the lowest in 15 to 20 years. cultural prices, etc,, the requirements of the American nation total a huge sum. New Fall Prices Now For many years it has been the custom of Montgomery Ward & Co. to make Fall prices effective when our Fall and Winter Catalogue is distributed, about September 1st. Months ago we cut prices. During the past 60 days there have been further declines in the cost prices of many items of merchandise and all these low prices we are making effective at once so that as far as Montgomery Ward & Co. customers are concerned, they need not wait for lower prices. Ward's prices are down NOW to the new commodity levels. mg, Leadership Demands Action Ward &Co. is placing orders for millions of dollars worth of merchandise at fese new low commodity levels. There are 120000,000 American people to be fed, clothed, Altered and entertained; and regardless of employment, poor export business, low agri Montgomery How Do You Judge a Low Price ? Only by the dependable quality you receive. There is nothing cheap about Montgomery Ward & Co. merchandise. We have never sacrificed quality to make low prices, and despite the surprising savings that are possible on thousands of different articles which we sell through our catalogues and Retail Stores, you can buy from us with complete confidence. 18,000,000 people will see announcement in more than G50 of the nations lcuding newspapers this morning. You are personally in- this terested in this import- ant message and will he well repaid for the time you take to read every word. There is a good deal in the papers now about the Byrd Antartic Expedition. They used more than 7,000 articles selected from our regular stocks and they used them under conditions where quality and dependability meant life itself. Their verdict was radioed to us in March from Dunedin, New Zealand, Satisfactory in all respects. Our method of doing business cun le staled in one phrosts You Must Be Satisfied The goods you buy from us must be satisfactory in all respects. Leadership demands action. In making our Fall prices effective now, we are doing something definite to establish public confidence in new price levels and we are taking this constructive step to stimulate the use of your buying power. For years we have recognized the convenience and advantage of the Time Payment method. We are selling annually many millions of dollars of goods on Easy Payments. Basically the American Public is honest, meets its just obligations. On that belief we have never hesitated to sell on time. Over a period of many years, our experience has been thoroughly satisfactory and our bad debt losses negligible. Now, for the first time in the history of American merchandising, a national institution offers this Time Payment opportunity w , . s Beginning today and continuing until September 5, Montgomery Ward & Co. will sell you any merchandise shown 1 'n its ormore catalogs or Retail Stores (excepting groceries) on the Easy Payment Plan, providedyourordertotals$25 begun the mailing of 10,000,000 announcements to our giving full details. Visit the Ward Store in your borhood for complete information We know this offer 3 tong us additional business. It will make us new friends. a. acquaint great numbers of people with the dependable busi- nd the low prices that are the foundation of our consider it a constructive move (one of the very few that lVeben made thus far) to stimulate consumer buying. Even uPturn in demand will start orders to factories, wheels of absolute dependability, our policy of You must be Satisfied and now this great y Easy Payment opportunity. Surely these combine to bring you economy, convenience and satisfaction in your buying. Yours sincerely, 60-da- |