Show Build Up the Home Town The Tho merchants and professional men lawyers layers doctors hankers c contractors contractors con con- n. n tractors and builders of this city all have one common interest a and d that is make a trade center trade center of the homo bomo town get the people to come cometo to Ephraim amuse a and d hold bold them secure the trade trad of the surrounding I country an and prevent it from going tot to t the t order mail dealer Get together w I II I I i and put your you shoulders to the wheel wheelin I in the interest of yourself and every other taxpayer Encourage improve improvements ments mente in Ephraim encourage encourage life in J the town by promoting amusements that will bring brinK young y people in fro from the neighboring districts A country town which has no pastime pastime pastime pas pas- time no ath athletic sports or no places of 01 amusement that are arc cIe clean n and wholesome is not likely to be attractive attractive attract attract- ive Therefore all clean and wholesome wholesome wholesome whole whole- some outdoor and indoor games games for winter should be Some towns make the mistake of suppressing suppress ing fug them Avoid th the fallacy of all talk about patronizing home borne industry and no paper per has preached th this s doctrine more than The Enterprise Let it be known that the busm business sl men of your town are a lot o of good fellows and that chat you always have the latchstring latch string on the outside and welcome the comp competition competition com com- p petition ti ion of the world orld in prices quality quality quality ity and everlasting hustle enterprise and ahead go-ahead progressiveness That policy will gain the confidence of Continued on Page 5 t I Build Up the Home Town Continued from Page 1 I I every buyer la ii your town and neigh neigh- j I I which will spell spen a trade rade boom for Ephraim and a slump in iu the busin business ss of your our mail mall order competitor There is nothing t better calculated to drive away trade than thau the cry of Patronize home in in- dusty y That is equivalent t to advertising advertising advertising adver adver- your priced prices are higher and that your city are driving you 1 out uli of business I How do the big stores in the city attract attract buyers The answer ver i is they I do it first by full page display advertisements advertisements ad ad- in their newspapers These are almost a complete catalogue of their thir several departments with their prices given iven Spread out before thou thousands ands of readers the result can be no other th than n a sale sac Make up your mind that you will willin willin willin in the future be a leader Dow it now i Ev Every r country town lawn that has a a we weekly weekly week week- I ly iy newspaper ne say a prominent authority auth auth- auth 1 on advertising is js missing a a. a harvest if Its merchants do not make it a mail order catalogue it is isa a gold goldmine goldmine mine It is the secret of competing with the order order mail house Start your YOUl part of the to keep business at home in the tho n next iss issue o of your home p paper per When you think that a full page full page I page half or quarter p page page ge advertise advertise- e. e mentin your home paper is expensive just remember that one of your mail order competitors spends every year for its l |