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Show iaui ciijuiug viouiug anu bewuig, oeui Hickman, Velda Kay, Meda Woodard, Mar-geri- te Poulson, Vera Morgan and Naomi Hilights from Goshen Mrt. (QMNHKSCLCE Orchard Hills of Utah 35 West Utah Avenue, Payson, Utah 84651 Association.- - Founded 1885 A weekly newspaper established m 1888, published every Thursday and entered as Second Class matter at the Post Office in Payson, Utah 84651, under the act o Congress March 3, 1879. J. C. HENDERSON, Editor and Publisher SUBSCRIPTION Payson and Vicinity, $4.00 year, 2 years $7.50. Payson area: $4:50 per year. All subscriptions are payable in advance. RATES: Outside DEADLINES: Advertising, Monday, 5:00 p.m.; School News, Friday, 5:00 p.m.; Social News, Monday, 9:00 a.m. All other news & classified ads, Monday, 5:00 p.m. Pictures, Monday, 5:00 p.m.; All deadlines advanced one day when a holiday falls during the week. PLEASE BE ON TIME! EDITORIALS Rapid exchange brings about inflation The rapid exchange of goods ana services has always brought a certain amount of inflation. We sometimes forget the result has been comparable prosperity. Critics of the American economic system, who point with alarm to what they consider artificial demand created by advertising, overlook factors which are basic to periods of prosperity. They ignore the fact that the great periods of depression, which resulted in widespread poverty and corresponded to low consumer demand and deflation of prices. The depression of the 1830s followed price deflation of 50 per cent. A similar price deflation accompanied the sever depression which began to reverse in 1895. Those who still remember the great-gredepression of 1929-19may also remember that prices 32 at declined about 60 per cent during the preceding decade. It is no wonder that many economists today are more frightened by signs of deflation than by a gradual inflation. For, in nations of unlimited productivity such as the United States and Canada, deflation and depression represents a failure in distribution. Advertising certainly can be rightly blamed for stimulating the desire and courage to buy. And thus, it has been a factor in the mild inflationary process of the past 20 years. Conversely, vigorous advertising, in the face of threatened depressions several times during the 1950s stimulated new consumer demands which forced the economy into a fantastic, level of prosperity. 20th Centuy. Todays physician can look to surgery, radiation therapy, hormone therapy, chemotherpay or possibly a combination of different methods of treatment to care for his patient, said Dr. Milo C. Moody, former chief of staff, Payson Hospital of the South Utah County American Cancer Society Unit. But thats only part of the story. Thanks to tremendous and continuing efforts at public education, physicians more often are,.seeing breast cancer at an early And there is an approximately stage. 85 percent five-yesurvival rate when breast cancer is treated at a time when A study it is confined to the breast. done on the years from 1940-6- 4 shows a slow but steady increase in patient survival rates. Recently, the American Cancer Society and the Cancer Control Program of the U.S. Public Health Service a National Conference on Breast Cancer to spur and continue the fight against this ar form of the disease. Breast cancer is the chief cause of cancer death among American women. Over 30,000 women will die of breast cancer this year, stated Dr. Moody, and about 69,000 new cases will be diagnosed in 1970. In 1913 when the ACS was founded, the first article on cancer to appear in a womens magazine was published by the Ladies Home Journal. Today, the ACS continues its efforts to teach every woman the simple technique of breast to detect breast cancer at its earliest stage. For example, women over the age more than of 16 have seen a film on the subject. A breast lump does not necessarily mean cancer, let me make that quite Only a physiclear, Dr. Moody said. cian can make a diagnosis. But a woman should know how to examine herself and should know the importance of checking her findings with a physician. Breast is one of the safeguards against cancer emphasized in this years ACS education and The 1970 slogan is Fight Crusade. Cancer with a Checkup and a Check. widely-circulat- Phono Cook Mr. and Mrs. Rulon Finch and their granddaughter, Mrs. Allen (EUen) Peterson, left last Thursday morning to visit a Mr. and Mrs. Lon daughter and (Maurine) Forman, at Phoenix, Arizona. son-in-la- w, Joan Perkins and a girl friend fromSan Francisco, Calif, stopped off to see her aunt and uncle, Mr. and Mrs. Ted Okel-ber- ry last Wednesday after visiting her parents. The ladies were on their way back home. Pfc George R. Cook flew home ed fund-raisi- Cook. Mr. and Mrs. John Kirk spent last Sunday with their son and family, Mr. and Mrs. Boyd Kirk at Slatersville, Utah. Mrs. Elaine Kirk was hostess to the O.N.O. Club at her home in Dividend last Thursday. There were nine members present. A hot dinner was served to all. Cards were played with prizes going to Elaine Nelson, Devor Sorensen and Sylvia Steck. Other members present were Winona Jensen, Ethel Nelson, Fern Horton, LaVern Kirk and Avalene Kirk. Mrs. Sylvia Steck attended a birthday party for her sister, Mrs. Ruth Stevens, at her home in Payson last Wednesday. A hot dinner was served to Wanetta Jensen of Genola, Devon Roberts, Arlene Davis of Lehi, Devon Houser, Emma Peart, Ruth Peart and Nedra, all of Payson and five ladies visiting from Salt Lake City. Mrs. Lillian Burraston was hostess to the Friendly Eight card Club at Curts Cafe, in Santaquin last Thursday. A delicious hot dinner was served to Violet Buxton, Eva' Cook, Dorothy Thomas, Delia White, Evelyn Larsen, Dee Christensen, Esther Bussey and the hostess. Prizes were won by Dorothy Thomas, Delia White and Violet Buxton. 1. Dont give your son any religious or spiritual training. Just take care of his bodily needs. 2. In his presence dont be respectful of womanhood or of law or government leaders. Belittle dames and courts, the police, public officials, the schools, the church and business. Its aU a racket! 3. Be sure to humiliate your child in the presence of his friends. It adds to his respect for you. 4. Never look for the real cause of untruthfulness in your child. You might discover he learned the art of lying from you. 5. Be sure to criticize departed guests in the presence of your child. He will respect your integrity. 6. Dont consider his educational and emotional development a parental responsibility. What are schools for, anyway? 7. Don't open your home to his companions, they will muss up the place. Dont be concerned with the way he spends his free time. 8. Dont be calm and poised. Be shocked Jermain. to all. A Spring Lake Events Mr. and Mrs. Grant Lyman went to Salt Lake on Sunday to see their son, Mr. and Mrs. Kenvin Lyman and family where they visited for awhile. They brought their five year old granddaughter, Heather Lyman home with them. Heather spent a week visiting with her grandparents and uncles, Brent and Ross. Payson spent the weekend with his grandmother, Mrs. Naomi Jermain. Mrs. Duane (Beverly) Roberts and four daughters of Taylorsville spent last Sunday with her mother, Mrs. Naomi Jermain. They visited a sister, Mrs. Ned Walters, at Pleasant Grove. Mr. and Mrs. Zebbie Miller and baby son of Smithfield were home for the weekend with their parents, Mr. and Mrs. Howard Miller and Mr. and Mrs. Golden Steele. A family birthday was held on Sunday at the home of Mr. and Mrs. Keith Miller to celebrate the birthday of their daughter, Pat Miller who was 15 years old, Mar. 10. v Mr. and Mrs. Boyd Stansfield and Mr. and Mrs. Tim Moran of Spanish Fork left Thursday for San Francisco, Calif, where they will attend a Principals Workshop and Instructors School. They are both principles inNebo School District. Mrs. Lillian Burraston attended the home in hot dinner and the Social 500 Club at Hazel Kays Santaquin Wednesday evening. A was served to eight members hostess. Prizes went to Amber Zola Ahlin and Rachel Laboroi. Wickman, stork shower was given for Mrs. Fisher by her mother, Mrs. George Steele, last Friday evening. It was held at Mrs. Steeles home. There were twenty-on- e A Ann friends and neighbors present. Many lovely gifts were received In the typical American community 20 per cent of the population moves from year to year. This means that over a short period retailers must expect a complete turnover in customers. For even the demands of the stable population change rapidly. Changes in economic status and consumption habits take place continually in any family as it grows older and disperses. As a result, there is no such thing as an established retail store. The established store is one that itself continuously. New i. . , consumers learn very little, by word of mouth advertising. The THE PAYSON and appre- ciated. Refreshments were served and games played. The room was decorated for the occasion in pink and blue. Mrs. June Stansworth and children of Oasis visited her mother, Mrs. LolaSteck, last Friday. sumer is likely to be searching. Word of mouth and other limited advertising may influence a few first purchases. The really long range searching is done in the local newspaper. In fact, it is not unusual for a family moving to a new community to subscribe to the local newspaper long before the move is made. The first choice of shopping places may be made before the family talks to anyone in the new community. Everything from a choice of home to the selection of grocery and clothing stores may be made by strangers to a community when local advertising is sufficiently new con Mr. and Mrs. Alva J. Moore and Joy Lynn Moore motored to Salt Lake Sunday to meet their son and brother, Elder David K. Moore at the Salt Lake Airport Sunday night. Elder Moore was returning home from a two-yemission spent in the ar Australian Mission. Mr. and Mrs. Junior L. Lundell were guests at the Future Farmers of America banquet at Spanish Fork Thursday night which they enjoyed very much and were happy to attend Mr. and Mrs. Ronald Eggett and children motored to Park City on Saturday for an outing. They thoroughly enjoyed the time spent in sightseeing there, and the children were very interested in what they saw. Mrs. Cecil S. Peery returned home Saturday night from Bountiful where she had spent a week visiting with her son Don and Elva Spain-how- er and daughter-in-laand their children, Richard and She came home with her son, Denise. Mr. and Mrs. Merrin Spainhower and children, Celinda, Jimmy and Paul from Payson who drove to Bountiful Saturday afternoon to bring grandma home. Mrs. Peery had a nice visit with them. w, A large crowd of relatives and friends were present at the Sunday night Sacrament meeting to hear Elder David K. Moore give a report on his mission which he served in the Australian Mission. He gave an interesting talk on Unity with oneself, family, community, nation and especially church. Dorothy Moore, Tressa Wilde, Colleen Wilson, Marie Peterson, Darlene Fowkes and Nancy Fowkes sang Abide With Me. They were accompanied on the piano by Rosalyn Moore. Mr. and Mrs. Terrell Moore and Mrs. Kayleen Bebee from Salt Lake visited at the home of their parents, Mr. and Mrs. Moore on Sunday. They.cameto, with their brother. Elder David Moore and to attend the meeting at night Alva visit J, , Vivacious Leslie Uggams, inter- national singing star and favorite, joins the growing parade of celebrities against cancer. She urges everyone to support the 1970 Crusade of the American Cancer Society by fighting cancer with a checkup and a check. Broad-way-T- , to hear David give his mission Mr. and Mrs. Jerry McKeand and two from .Hawaii visited with his John (Jane) Brereton for a Mrs. sister, week. Mr. McKeand has been released from the service and they were enrouteto Brownsville, Texas. They have resided in Hawaii for several years while he was in the service. The two families enjoyed their visit together, as it has been several years since Jane has seen her brother. They spent one day in Salt Lake together. They visited Temple Square, the zoo and other Mr. McKeand and interesting places. children family left early Sunday Texas. Mrs. Thelma Christopherson was released from the Payson Hospital on Saturday to return to her home after having undergone surgery at the hospital where she is convalescing. Mrs. Nelva Clark went to Salt Lake on Tuesday with her sister. .Mrs. .Shirley .Rich went to Price on Tuesday to attend funeral services for, a relative. 25,000,000 Issue First Security Bank your part to encourage delinquency. 12. Never praise your child for his worthiness or his worthwhile effort, because he might take advantage of your interest and try harder to please you in the future. 13. Never give your child affection and never tell him how much you love him. 14. Be sure to forget the promises you make to your child, because he then will likely forget the promises he makes to you later. Children, you know, have a sense of appreciation. 15. If you forget all of the foregoing, just remember this one: be a poor example yourself. You know, Do as I say; its no ones business what I do. It has been reported that this list has never failed yet to produce solid hard core delinquents that are interested only in themselves and in no one else or in any cause that doesnt serve their own self interests. Try to use all of the above rules in i smlbordmaited motes 500 or more in 100 multiples. reverse. Myths of newspaper advertising One of the myths about newspaper advertising relates to its cost to the small advertiser. Anyone who bothers to do some simple calculations may learn that no other medium can assure the small advertiser an assured readership for a fraction of the cost of newspaper advertising. In the interest of economy, the small advertiser often resorts to the use of postal cards. When the cost of buying, printing and mailing postal cards is considered, the following is what the advertiser gets in the typical small city newspaper in comparison to mailing postal cards. Two full page newspaper advertisments could be purchased for the price of sending one postal card to the subscribers of the newspaper. Gr, to put it another way, an ad the size of a postal card could be I 4 carried weekly for an entire year for the cost of mailing one postal card to a comparable public. However, the difference in cost cannot be measured entirely in terms of size and frequency. Newspaper advertising assures value that cannot be obtained in direct Ask for offering circular 7 with 30-mon- th mail 62 with The local newspaper is kept in the home until every member of a family has been exposed to its content. The average readership for a community newspaper is equal to three times its circulation. The readership of postal card advertising is not likely to reach 50 per cent of the public for which it is intended. Also, an intangible benefit of newspaper advertising is the confidence and faith in the hometown newspaper. It is free to the newspaper advertiser and cannot be purchased at any price. maturity. maturity. Interest paid every 6 months. 60-mon- th Interest begins day of investment. First Security Bank ot Utah National Association I I morning for Mrs. Zella Peay had a few friends drop in one day last week to help her on a quilt she was quilting. Now you can invest in new leave your automobile keys report. The Ward MIA Special Interest group met at the home of Mr. and Mrs. Don Lankford for their Frieside Sunday night. They had an open group discussion on Love with all in the group taking part Refreshments were in the discussion. served by Karen Jacobson and Barbara Peterson to those present. car. This encourages stealing and since 93 percent of car thefts are caused by this method, it proves that you are doing in the V Among the former residents who came to attend the Sacrament Services Sunday night to hear Elder David Moore give a report of his mission were Mr. and Mrs. Byron Thomas, Mr. and Mrs. Don Taylor from Salt Lake, Mr. and Mrs. Loyd LeFevre from Spanish Fork, and Mr. and Mrs. Leon Moore. ng over his head. CHRONICLE Thursday, March 19, 1970 Mr. and Mrs. Johan Van Zeben and children from Granger visited with their parents, Mr. and Mrs. MikeCowanSunday afternoon and evening. A quilting bee was held at the home of Mrs. Naomi Jermain last Friday with the following neighbors assisting, Mable Finch Beth Hickman, LaVern Kirk, SylviaSteck, Emma Fowler, Ruby Steele and Eva Cook. of 2 465-263- 8 Mr. and Mrs. Clifton Brereton were in Salt Lake City Monday on business. They enjoyed dinner at Harmons Cafe. Mr. and Mrs. Mick Roberts and daughter, Annette, of Lehi were dinner guests at the Vernon Steck home last Sunday. Little Bart Provstgaard Phofw Lenora Huiih delicious luncheon was served 20 percent move from year to year and explode when he tells you he has done something wrong. Then he wont confide in you the next time. 9. Dcnt make a pal of him. Go along to your sports and entertainments. He would only be in the way. 10. Never let your child forget that, but for you, he would not have a roof 11. Always last Friday from Fort Belvoir, Virginia. He had just graduated from school and is a gas generator specialist. He returned to his base last Monday to wait for overseas orders. He is the son of Mr. and Mrs. Ray Sure fire way to create a delinquent The following list of sure fire ways to create a one hundred per cent delinquent child are worthy of your serious consideration. If you find that you are practicing very many of them, the chances are very good that you too can go down to our local police station some evening to put up bail money for your child. The list was compiled by Judge Phillip B. Gilliam of Denver. 274-130- 3 Ruby Steele held the Sewing Club at her home last Thursday with the following American Cancer Society crusade Medical interest in breast cancer dates Ancient Egypt, but back 300 years to treatment is only coming of age in the Ev |