Show I When You Become Becom a Conscious Reader of Advertising 5 5 5 5 By J. J K R. HAMILTON Former former A Advertising verti ng Manager of Philadelphia When yo you learn to read your advertising as as' as you read your news the cost of everything you wear or use is going to be lowered fo for you e 0 If you knew how much money it takes to soak an all idea into your mind nand subconsciously you would wold be ashamed of of your mind 1 It tt t actually takes as long as two years sometimes to ge get you to think and say saya a a certain word f Its It's like teaching a baby to talk Every very known trick of psychology is brought to bear on you Advertisers have even been known to print their advertisement upside down hoping perhaps that if you had to stand on your head to read it you might remember what they say ay And what you so often refuse to receive with your will the your yom eye ye records in spite of you So that 96 of what of-what what you buy you buy through advertising wh whether ther you know it or not And yet in the face of all this the adv advertising method of selling things is twenty times cheaper cheap r tha than any other method known Think how w much cheaper still it if would be if you you would would only read your advertising consciously i instead of buying through itin it itin itin in spite of yourself The merchant who doesn't advertise advertis h hasn't even a chance with the one who does docs Your Your- eye is taking photographs every time you turn these You couldn't these thes e ad advertisements if pages get away way from you tried Even the man who claims not to Be see them hem at all is recording recording recording record record- ing the them all the time Every merchant who appears appear here is is- telling you his story every day whether y you u know it or not All we are trying to do is to make you conscious r readers aders of advertising instead of subconscious readers This is being done equally qually for your Jour benefit and for ours oura Every time you look for the advertising in this paper instead of making it look for you you bring down your c cost of living you increase as the thc buying power of your money and you get a better quality qualify for the price This is Js true because the men who advertise are amass always the best m merchants r hants They are th the ones who last The others flicker up p for fora n a little while and nd then go out That's the proof e eOn On the other hand every time we get a hundred more of our readers to turn each each day day with a Ii conscious mind to the advertising advertising adver adver- news as well as ns to the general news we make t this is a better medium for Tor our advertisers We give them more for their ir money because w we give them give them your will And before we are through through every every subscriber we have will be reading his advertising consciously day by day day never never fear For this is another psychological law J t Copyrighted |