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Show October 29, 1996 The Dixie Sun Page 5 Accent Accent Editor: Ciiundrv Stewart A music career pays By CHAUNDRA STEWART THE DIXIE SUN Some people seem to think music is a competitive and unprofitable occupation. But, Dr. Val Hicks said otherwise at the Southern Utah Advertising Federation lun- cheon, on Oct. 22. Hicks, also known as "Doctor Music and "The Music Man," has worked with the Smithsonian Institution on a project involving advertising, and his arrangement of the national anthem is played at most professional sports events. His speech informed his audience of the importance of music in advertising and business. The first advertising appeared on Egyptian tombstones. It was like "They were advertising their way to heaven," joked Hicks. As time progressed, the Greeks displayed the first paid advertisements on the grounds around their arenas. The first recording was created by Thomas Edison n They were aired on the Jack Armstrong radio Chorale concert well-know- program. "Be Sociable' chimes the words of one of PepsiCola's first jingles, back when a bottle only cost one nickel. Hicks included that with all the 10 second jingles that Pepsi has run, they have about 100 years ago, and was cylindrical in shape. The first recorded advertisement came from the Quaker Oats made a recording which has a running time of four hours Company. Early recorded advertisements were songs of jingles. from popular artists with a A package of ten sec10 second spot on the end ond radio jingles was once promoting the product worth $20,000 and is currentUnlike the modem records, ly worth double that the first records were over a amount. The composer of the quarter inch thick. Johnny Carson Show's Hicks decorated his pretheme song sent his three sentation with musical children through college demonstrations. A barber with his earnings. shop quartet sang the first Being a musician is vocal jingle. Wheeties cereal now a lucrative profession started the very first singing due to the integration of advertisements in history music into the business. during the 1920s and 1930s. . Gift Giving 103 ' Survey needs 300 Sun News Services Sun News Sendees The opening autumn concert of the Southwest Symphonic Chorale will be presented at 8 p.m., Wednesday, Oct. 30, in the St. George Tabernacle. The choir, under the direction of Dr. J. Kim, newly appointed director of vocal music at Dixie College, w ill sing The Magnificat by Pergolesi (1710-1736- ). The Dixie College Athletic Department is interested in Other musical numbers include: Sicut Ceivus by Palestrina, Laudate Dommum, by Mozart , by Randall Thompson as well as other choral music by contemporary composers, and will be accompanied by several musical instruments Kim comes to St. George from Oakland University, in Rochester, Michigan. adding another women's intercollegiate sport to the current athletic program. A survey will be held on Tuesday and Wednesday in the food court. The purpose of the survey is to decide what sports the student body of Dixie would like to see come to Dixie. The addition will fill some requirements federal title 9, which states that all state colleges need to have the same amount of sports for women and men. Student identification will be required for all students wanting to participate. The survey is open to all Dixie College student body, and 300 are needed to insure the survey's accuracy. J)ixic Coffegc C cfc&rity Conccrt Scries (presents Sharing! QThe Qxdc Street Strutters Rely on McArthurs for Everything... From your Promise Ring to Your Engagement Ring. Share With A Friend Get one Gold Chain Repaired and Receive the Second Gold Chain Repair Free! Expires October 31,1 996 Tuesday, November 5 - 8:00 p.m. Dixie Center Cox Performing Arts Theatre Tickets: Adults $12 - Youth $9 DIXIE COLLEGE STUDENTS $2 with activity card Two Locations in St. George: 41 North Main V 673-247- 1 Red Cliffs Mall 628-266- 4 fk j |