Show I Attracting Attention 1 By HOLLAND A 4 is 19 not neck nee nee- k a successful be- be because cause causa It attracts attention A man who has been In a fight Is all beaten up and needs a general overhauling will attract attention but heis he heIs heb Is b not a pleasant object to to look at and no one would stop him to buy a p pair of shoestrings that he be might have for sale saleA A man can eRn stand on the street and yell at the top of his hb voice He lIe will attract attention attention attention at at- and will be voted a nuisance Some Somo men attract attention by stealing horses and others by forging checks But the thee advertising they get does not help them In a business business business busi busi- ness way It Is possible to word an advertisement so that It Is worse than useless so that It offends offen a large number of people and drives them away Instead of making customers of or them Such advertising Is growing rare rare It t Is of the smart Aleck type Use no lang language age in your advertisements advertisements advertisements ad ad- that you would not ot use to a a gentleman or orlady orlady orlady lady who entered riter d your your store In search of goods Show only the same anxiety to tomake tomake tomake make make a sale that you would show show In your store and be just Just as careful not to say i 1 anything that would offend I the most crotchety y Individual I |