Show Hints to Advertisers By HOLLAND THE TIlE man who prepares copy for tor a printer whether er it is a reading notice or an advertisement should remember remember re re- member a few tew essentials Typewriter copy is better I ithan than that made with a pen or pencil But if it you must use a pencil write as plainly as possible Do not crowd your words together Leave plenty of ot space at the top and bottom of ot the page and between lines Paper is cheaper than a mans man's time deciphering illegible writing WRITE ONLY ON ONE SIDE OF OP THE TIlE PAPER and If 11 you use more than one sheet number the pages Remember Remember Remember Re Re- member that some man man must read what you are writing and that he does not know what you mean to say and must be guided by what you do say Write your copy as plainly as you would like to have haTe the other man write It If It you had bad to put it In type Designate the lines that you want displayed and do not expect extra large type In a small space The editor of 01 this this paper knows something about advertising advertising advertising ad ad- and a good deal about the typographical art He will be glad to have you I consult him about preparing your copy The advice he offers will be free tree and hon hon- est And you dont don't need to follow follow- It unless It seems sound to you I |