Show W Tr T r f f SHOP SHOP EARL EARLY Y P Perhaps it ik the merchants had the making of this motto they I Il I l 5 would change it to Shop Shop early FY and and often l but that hat is not at atall all idea of getting I fi necessary r. r The the the Christmas O Iri purchases out of II the way before the rush i is that l t 1 it not only relieves the clerks II but the shoppers They get a s' s f. f fresher resh r and better assortment of I IZ Z goods avoid the crowds and res' res re- re receive re re- 1 s' s more attention from th the t- t salesmen and sale saleswomen women who r are not yet worn out with the th thi the theS' theS i S' S r rc Christmas trade and lave have more more c time to look after customers Another advantage of shopping shopping shop shop- 4 ping early is that it gives ample C time timeto to mail pres presents to distant friends s. s Every Everything thing can be done i t I in U et CH y and in order and not noton l on the Moreover l this course d distributes the financial J b burden r en and does not bring it all allin in ill one lump at Christmas which J r is is an au object with most of us f The most potent argument of Sail all lr how however ver is that shopping early is in keeping with Hith the ther r Christmas spirit the very essence es es- sence of which is though thoughtfulness for others The burden of the y Christmas rush on the shop girl girland girland and on other employees is such fl p that on one who has nev never r gone If through it can but dimly realize r Thoughtfulness for these demands demands demands de de- mands that we do everything in inc c- c our ur power to lighten the load at least do our individual f a al part by making our purchases r now now Thus we will be true to the thep p Founder of the day who sa said d nas ye do unto the least of these my brethren ye yes yedo do it uni unto unto un un- i to me If we do not think of pur our own comfort cOlfort and convenience f and so o avOId avoid the Christmas jam It of the last days then let us give u. u sonic some thought to the happiness r of the merchants the clerks the theS delivery and the of oft f S l y men arm army army- o ot on n those h se who minister to our w wants t t |