| Show TH THE NEED NEE OF ACTION 1 Action A tion in its application tion t to 0 the small smalltown town town business man 7 means ns essentially that he B should shoal Uld d l be be active and up-to-date up III iri iii his business methods He should b be e painstaking and anxious to please pleas e hi his customers He should advertise adver- adver tise if for no nu oth other r reason than thau t to iet let tl e people know that l he heis e is i awake wide awake and that lie he Is s willi willing g to make a bid for forr r their patronage ge t The result of such methods while it may not be Bt startling i n i willbe ill be certain The mail order w yi to Houses hous s know o only ly too w well ell the v r r r s- s f ad v properly r perlY pl placed ced advertising adver- adver vel and of court courteous ous treatment r of customers Good customers t. t patronize good stores stores' liv live dealers deal- deal ers ers and and publicity concerning a aI J r 9 I z stores store's advantages will induce I h the he desired class of people to trades traded there They know that the plan m man who is a live wire is as asi q i y J a arule arul rule the man who believes ves in ini i the kind of publicity provided by bj newspaper advertisements And on n their continuing to tu buy t their goods in the home town den depends de de- n not only the prosperity of r the the Ii home ome town toYn dealer but also alsoS S that of the of-the the town itself k i F |
