Show 4 11 l HOME nIE BUILDING AD ADVANTAGES VANTAGES t fr mail order house is hammer hammering g low The constantly 1 a away vay O on l If prices saving money for its patrons etc tc But are the m merchants of this town doing likewise The campaign of the mail order r i l houses has convinced thousands of f country people th that they can f. f buy more cheaply by mail than at home and they get millions illions of dollars in orders in return i To get these orders the mail order hous houses s have overcome ix tremendous obstacles obstacles obstacles that are not in the way of the l. l home chome dealer at all Yet they have persisted in advertising advertising advertising advertising ad- ad low prices and money saving while the local local ocal dealer has j with more or less perhaps less permitted trade that by byall all the laws of commerce is his slip from his g grasp asp o One phase please of this situation if it were not pathetic would l I be be ludicrous ludicrous the mail order house is using to get this trade a af the medium local that is thousand times effective ef ef- f t medium the newspaper that newspaper a more j 0 festive for the local dealer if he would but use it The Tune mail order or- or J der house must advertise a catalog the local dealer can ad adver- adver veri ver- ver i t se specific articles The buyer by mail ai cannot see the thing he lie heI I ft would buy for weeks after he has paid his money the home buyer i B sees esthe the item before he buys it and gets it as soon soon as he e pays for f it 1 Moreover Moreover and and this is the most import important nt fact of all all lie he has hasan hasi i u an n 1 opportunity to compare different grades of the article he lie proto pro pro- proto r r 3 8 to buy all grades grades' look alike in a picture in a catal catalog g. g |