| Show Advertising on I Billboards O Len en I Harmful armful By HOLL HOLLAND ND PUBLICITY U Id LJ not 1 JT P warily advertising a ln Publicity Pub Pub- city can IK he In such uch uchi n i I an as to be harmful Advertising can mn be done dooe In I such urb a II way as os to be worse I than U Tho The advertising advertis i lug Ills that Is Ls successful must make and leave leare a good m- m i I Thousands of people throughout hout the country obI ohice ob oh- I J Je ice Ct t to 10 billboard advertising They are angered at of ot a beautiful landI land land- scope and nd If it the they remember I I the tbt name of or the article on the I I It Is with a feeling j jj j i of resentment re t nt It If not with the tho t resolve not to buy that lint particular object j I thrown Into yards ards t I 10 annoy no neat householders I flit They give a a bad impression I Instead of ot making friends I Vou Vau would not expect good I rc n lIlt from waking a n man manI manat nt It 2 o'clock clock in the morning to I I t tell him about the advantages I II or or- doing dl business with you ou I and nl you on would not preface nn argument for tor I store torl with s slap In the tho face I The billboard and tho the circular I tar lar are often the equivalent of or n a lap slap In the face face not not notto to over eras I on one perhaps but to many Why hy take tale chances of offending when the newspaper newspaper per lIr offers von an opportunity to tenth po possible customers limply surely nod and quickly II NEWSPAPERS OFFER MOST PROFITABLE WAY TO ADVERTISE u 1 |
