| Show 4e "branded" fruits and vegetables from artichokes to oranges under the company name Some of its branded produce is special—Dole celery for example is nonstringy—but most is not "People are seeking convenience and safety" says David Murdock chairman of Dole Food "so they wantbranded produce as a seal of approval You can eat our prepared y and coleslaw blend or our French Italian and Caesar salads right Out of the bag It implies clean safe food—end no work" In the 1992 "Fresh Trends" survey by The Packer a trade paper four out of five shoppers said they prefer branded produce if ifs not significantly cost- - - How you live is a matier of style That's why there's new Corning Lifestyles Introducing Corning Lifestyles': The first collection of coordinating cookware and tableware designed for the way you live today num casseroles to candlesticks nothing fits your style like new Corning Lifestyles CORNING DESIGNED FOR LIVING"' stir-fr- - Y - - i : l tile AWIPP 911- i - I' 14 1 i lir f 'r''''4'0 4 4 t - : - ' ' -- - - ' -Li- - ' - - - :- --- I t i i ! 1 i'ltt ' 4 dw‘"A41'' I i- - s- -- 11 4 15i t I 1 -- ' 'S - Al 0 ir T7-'- ' - -- s m x: k w 7- --- li V X 1 1 k fA 7'kccs ta 42c PI 4 r ' Ai -- - tA tN - pt 9 L 1-- 7-- ' 4 'MI ' °V - tt 1 'Itol 8 - --0' - - 4 : 4 '' A I r 'i - - g t - "4 - Forliemermarmommimeelmomansmitbrorprwm7rogirttarm7-14Pintwommacumvoomrkwort- PAGE - 9 ' 4 :Mt ' 2 ' : At) ' oi 'k i el - 1 t A - - 9 1' of - t '''''' -- ' - ' i f:''-1-- "': (r )Y4At- fi '' -- ) Nittte fd 1 7 etilr 11 l I ' ' 1' I'm t -2- ' 4 tt - r i ' 44 r d ": LiA 144 'i 'M A - A k 0 ' 'ikk - i- g t I4 111 - - a: 4 rff t I : li 4 Ni-t- - Li 4 Nt wt :2 i - 1 -m Z4045 r''''s" —7'7 '' - - - !' - " - ' - ' - s - - -- -- -- t 1 - - - -t- - 1 - - - i - ii e4 rA) -1 - r ' - 0 - - - '""""libAttit : - - d 4 pit ANP'4 fi lik1040 li t - 0V-f'0- fl' Nroa " Ilk -- 1r-- 4 - py Nitk'41 ill 1 — ' - ''' - -- ' t41— J1'Wr t14134 'k -- 11 - - r I --- - tr"'- k - 'i S qt fr' i - to tAb0 r--- 1 1 - a t 0 zd ( 'J As-t--- -- w pA 5 0 - ! ' ol 1 z Ai - lc 4 (4) I I h I 7 eit '' ' it kk t!!A ° ! - - 7' 1 la - Al ( - ''''' f r' 0 :7 AgitAuviv '' - 4P - '' 'e ti ic 1 'I " 1 - 7 '' I j): ''''''' ' 111 '''' - i it 0 A g 141993 - ' 0 -- - 14 1164 ' ' i 0 ' F f - " it - 14( - 11tAr I 1 vmo ' t171 I1 "f: ' -- 1 4‘ Itt0N - II i 1 09 - 4°' I C ' - v NOVEMBER — "- - :14i:00112141i-- le - - Her than other produce Indeed pre- PARADE MAGAZINE --- 1mkfteslNeaaautmlot404WoMnil -- L- ar 0 -- - ' t 46 0 1 ii g pest-contr- ' -- N ' pared refrigerated salads are the : - --- IF N- ' category in supermarket produce department& Dole also has curtailed its use of pesticides and is exploring a variety measures of new Eating out: seafood Malian and Chinese General Mills home of breakfast cereals and cake mixes is also the leading operator of casual restaurants in the US Last year its Red Lobster chain of nearly 650 restaurants served 78 million pounds of seafood to 138 million guests It also owns Olive Garden a chain of Italian eateries and is testing a new chain China Coast in Orlando Indianapolis and Dallas Standard menus are adjusted to please local palates "What makes for a good egg roll in Atlanta may not go over in Des Moines" says Mark Willes vice chairman of General Mills "China Coast's food is slightly different in each outlet to appeal to local tastes" In its three-yedevelopment China Coast has had 10 menus says Willes "Red Lobster probably has 80 different menus and Olive Garden's tomato sauce alone was changed more than 25 times before we realized that one sauce wouldn't please everyone" continued - 0 gl ) 1 t ----- can eat our salads right out of the bag" fastest-growin- S ‘ — 'No David Murdock chairman of Dole: "You 1I - "- ti X 1 it te ' tra y'llo'— -- kr !1° 12$ ' I': ' ' - ' - - - 44 ' s V: 41 - 1 - c-- ! - r 1 "-19' c i I 7 I( c -- r4k11 ix ! |
